Recently, the international market research Euromonitor International has released the latest makeup research report, looking at the latest development trend of the color, makeup and color of the makeup products in 2007. Of course, the most direct beneficiaries are no different from the consumers themselves, and can experience so many colorful makeup worlds.

How to encourage consumers to constantly try new colors has always been one of the major challenges faced by manufacturers. For example, what some new products or new colors can do is not to arouse consumer interest and purchase desires and may scare them away. Education for product applications, especially for mass market consumers, is very scarce. Undoubtedly, as the fashion and beauty industries become more closely linked, not only consumers but also the attitudes of product manufacturers are constantly changing.

The continuous evolution of back-end beauty products has led to the emergence of a new generation of make-up products that have reinvented the professional color of the T-stage, while also providing consumers with a range of skin care and make-up products to fill their own makeup bags, so 2008 The color of the year has become more and more important. According to earlier research results, the emerging and mature makeup market in 2006 has experienced tremendous growth, especially Spain's growth is the most significant, with a growth of 7.5% to 796 million US dollars, and Asia-Pacific region growth of 5.6% to 9.22 billion US dollars. It increased by 5.8% to achieve $1.961 billion. In this regard, Diana Dodson, senior analyst for the cosmetics and detergent industry at Euromonitor International, said, “We are seeing more and more cosmetics manufacturers constantly looking for new ways to cope with fierce competition and bringing trends in other areas. Apply to the makeup industry. In general, the field of make-up is the least innovative part, and with the rapid development of emerging markets, it has become one of the most dynamic areas of global market development."

Skin care benefits skin care first

One of the most unique ways that manufacturers use to create innovative makeup products is through the use of skin care technology. This trend first originated from the development of lip-filled lip plumping products. Of course, the current makeup products are far from the simple pursuit of the color and coverage of the products, but incorporate more skin care and other effects. For example, cosmetics with anti-aging, moisturizing and other functions have long been the focus of debate. These products are also available to meet the changing and growing needs of consumers.

Diana Dodson, senior analyst for the cosmetics and detergent industry at Euromonitor International, said, “Additional extra functionality has been well integrated into the world of make-up and has brought real benefits to female consumers.” Another make-up artist, Daniel Sandler Explain, “Benefiting from the ingredients of skin care products is also a major trend in the innovation of color cosmetics. In such a cosmetics counter, it is not difficult to find a foundation product that can repair the fine lines on the skin or add a sunscreen SPF value. A melamine-containing lip balm or lip gloss that is fresh in the breath, or a mascara product that not only adds a black pigment to the eyelashes but has a cryptographic growth or other magical effect. Of course, we always believe that these are just Selling a gimmick, what a female friend really wants is a product that simply solves the problem of skin and skin care, rather than a "fine oil" style."

The development of anti-aging foundation products is particularly favored by consumers, who are even willing to buy other people's skin care expertise from elsewhere to create new products. For example, Estée Lauder's Resilience Lift Extreme Ultra Firming Crème Compact Makeup SPF15 is a new make-up product that combines the benefits of the brand's Resilience Lift Extreme skincare line and delivers a small, portable foundation that claims to refresh, firm and moisturize the skin. This makes it look more radiant and smooth. At the same time, in 2008 Lancome senior make-up artist and research laboratory teamed up to create a transparent liquid foundation with BASE PRO pre-makeup through a trial by makeup artists around the world. Its warm and easy-to-melt formula "reshapes" the skin, smoothes and smoothes the skin, creating a light-smoke-like layer that significantly reduces fine lines and wrinkles and improves skin texture. The liquid microparticles contain optical particles that interact with light to remove undesired symptoms and signs of fatigue in the skin, creating a truly natural second layer of skin that reflects light and reveals the face's bright and beautiful, deeply loved by the background makeup artist. In addition, Lancome OMBRE GLAC? E light color color shell color milk is a brand new cream-like make-up, can be carried around, gently used around the eyes or brows and eyelids to create a fresh and refreshing charm, simple Natural and deep and moving.

In the mass market, Rimmel also focuses on the anti-aging skin care field, and introduces Renew & Lift, which can be used as a concealer as a foundation for compressing powder. It is said to be able to revitalize the aging skin and rejuvenate the skin. Formulated with Time Renewal, it is rich in threonine and ceramides, as well as a variety of fiber optic astigmatism particles to help reduce skin blemishes. Similar examples include the Teint Majeur foundation from YSL and the Parure pressed powder compressed powder foundation from Guerlain. In addition, Clinique has introduced Supermoisture make-up to focus on the moisturizing effect of makeup. The brand also upgrades its highly popular Superbalm Moisturizing Gloss product, which contains multiple oils and fats, linoleic acid, cholesterol cholesterol, vitamin E and aloe vera extract to help soothe the skin. Keep moisture and so on for dry chapped lips.

Designs on colour temptation

For the fashion industry in 2008, the saturated solid color of plastic, lacquer, and PVC, the tempting tropical color, the powerful impact of color makes people nowhere to hide. Brilliant color adds a touch of glamour, saturated and vibrant colors show confidence and boldness. For example, Gucci Westman-Neville's two-tone eye shadows reflect the inspiration of the wonders: the futuristic beach shells and white packaging are masterpieces designed by Alexis Mabille. The interior of the product is a mirror decorated with pearls. It is available in three different colors. It combines a deep shimmering shimmer and a rainbow of white light to create a beautiful and beautiful look. Depending on the feeling and personal preference, you can create a rainbow-like glare or a more intense light color by using it alone or in combination with multiple layers. It will become a new favorite makeup product for consumers.

In recent years, as many emerging make-up brands have entered the market and are being favored by many retail giants such as Space.NK and Sephora, large beauty brands are facing fierce competition. Of course, in many ways, we have to admit that some of the most tried-and-tested brands are in the forefront of other technologies such as color. For them, as long as they continue to innovate, they can continue to succeed. This year there will be two makeup brands that people have been waiting for for a long time, namely Thierry Mugler Beauty and ck Calvin Klein Beauty. They all played the same role in professional makeup, and wanted to compete with the makeup industry giants such as MAC and Bobbi Brown to make makeup.

Thierry Mugler Beauty includes 15 products (eyes, lips and facial make-up), which eliminates the appearance of blemishes on the surface of the skin through light and shadow, creating an eye-catching and lip-feeling sensation for consumers. According to Joel Palix, president of the company, “We spend a lot of time and effort on this product line and brand, mainly to provide consumers with more reliable and applicable products. From the perspective of product quality and application, these products Still more original, the most important thing we have added is product innovation.” The series is divided into two parts, Artful Shadow and Artful Light. The former products contain high-tech pigment technology, such as pure titanium mica and intense ultramarine, which can bring blue color to the product, which helps to improve skin uniformity and luminosity. The collection includes the Teint Glacis Cooling Effect Compact, Bleu Luminescent Radiant Fluid and Bleu Glacis Cooling Effect Concealer. The latter uses unusual materials, plus highlights and shades to enhance the radiance of makeup products. It includes Cils Vinyle (eyelash gloss at the top of mascara), Plexi Gloss (a lip gloss with liquid crystals to create a holograhic lip effect), and Face Sculpt Blush & Light and Hyper Tension is a make-up face cream. Enhances the firmness of the skin.

Similarly, another best-selling product of this year's make-up is the new Calvin Klein Beauty collection from Markwins Holding Company. Calvin Klein's simplicity, classicity, timelessness and deep roots ck Calvin Klein Beauty has just been released in Milan for the first time. “Comfort, nature” is its core feeling. The makeup products are rich in vitamins and anti-aging factors. The entire product range has more than 200 specifications, practical and professional, including face, eye, lips and nail makeup, all in different shades and textures, as well as a range of make-up brushes. Kevin Carrigan, creative director, and Mark Carrasquillo, the world's leading makeup artist, will work together to supervise the development of this brand of make-up, creating a simple classic CK make-up. At the same time, the Australian plant brand Jurlique, which has always been very popular, will also unveil its beautiful veil in the Chinese market. The founder set up a Jurélique farm in a pure, unpolluted land in southern Australia, and cultivated more than 50 precious plant materials such as calendula, lavender, chamomile, mallow and rosemary using live-planting methods. The whole planting process is handled by human hands to avoid damage to the environment and plants. Without using fertilizer, it is the best choice for women who advocate the concept of natural beauty.

As nature intended to admire nature

With the growing enthusiasm for organic, environmentally friendly and sustainable beauty products, cosmetic products are also focused on environmental protection, and this theme will continue in 2008.

Smashbox and Cargo have taken the lead in this area and launched a series of eco-friendly makeup products. For example, Smashbox's Green Room product line contains Moringa Seed extract, an antioxidant-rich material, and a fully degradable and recyclable packaging material. Similarly, Cargo's Plant Love lipstick packaging is also made from recyclable materials. Plant seeds can be placed in the outer paper package, and the product can be replanted after use, which is very thoughtful.

The natural world is also the source of inspiration for LUCI (Luminescent Ultra Colour Intelligence). LUCI Light Magic is the true scientific innovation revolution in the color world, and its make-up products create a modern look that highlights the true latitude of innovation. Its phantom makeup blends white particle photons with other colors, giving a striking layered look at the eyelids, covering almost all colors of the spectrum. According to professionals, the limited edition product is inspired by Photonic technology, combining the interaction of light with other substances (such as the wings of a butterfly) to produce multiple layers of small color effects, which come from nature and return to nature.

In short, environmental protection is always the most in-depth fashion topic. In 2008, Lancome will be the first to introduce a skin Environmentally friendly skin care products, in addition to anti-oxidation effects, can also help the skin to improve its anti-pollution ability. In addition, the beauty industry continues to pay attention to a series of concepts such as anti-heating, oxidation, and carbonization. From commodity containers and packaging to raw material ingredients, we have begun to pay attention to environmental protection. If you do not use the outer box packaging to reduce the waste of environmental resources, and spray The product does not use carbides that can destroy the ozone layer. Environmentally friendly sequels will also be a hot topic in the industry. After using the products, users can purchase cheap and affordable replacement cores and give back to nature with the most practical actions.

Lip service lipstick new world

The charm of lipstick has been eternal in the long history of so many years of development, and the field of lipstick products will enjoy greater popularity in 2008. With the introduction of more complex and multi-functional product formulas by cosmetic giants such as Dior and Estee Lauder, users have re-entered the classic temptation world of lipstick.

Beaumont-Howell said, “Lip lip balm is one of the indispensable items in every female friend's make-up bag. Of course, people's feelings about the lips and the lip makeup itself are constantly changing and growing. He introduced that the new generation of lipstick products offer a frosted and embossed finish, which is quite different from the shiny and smooth lip gloss that people have been pursuing in recent years.

Estee Lauder's Signature lipstick is one of the most traditional and classic products in the brand's make-up. In 1984, Estee Lauder launched the first gold-tone classic lipstick with a straight groove. In 2007, it redesigned and gave it a stylish taste. With the most advanced technology and ingredients, it was transformed into a series of luxurious and sexy new products. Signature Hydra Lustre Lipstick is a beautiful gold lipstick. Estee Lauder reinterprets the golden bump line design of the year, retaining the original elegance and spirit, and slimming the golden stripe design, making the lipstick itself look more slender, to emphasize the overall streamline and fashion sense; lipstick The core is also designed to cater to changes in the outer casing. The entire lipstick has been carefully designed and interpreted from the inside out, emphasizing fashion but retaining the classic spirit of original design, presenting a stylish and sexy atmosphere, and the exclusive luxury elegance of Estee Lauder. The new lipstick product is said to have any synthetic wax base that provides better emolliency and easier control.

Relevant people also revealed that last year's COFFRET DOR series of make-up gold glare, in order to let women's beauty have a new concept, in 2008 will be grandly launched a new product double-effect stereo lipstick. This is a new concept lipstick with a brand new eight colors that combines pen-like lipstick with liquid lip gloss to create three stereo impressions. The two effects of “color sense” and “light perception”, single rub or use, can add brilliance to the beauty of women's lips. COFFRET DOR is Kanebo's decades-old make-up feat, combining state-of-the-art technology with color, texture, function and touch to achieve the highest level and highest quality new makeup collection. In the spring of 2008, COFFRET DOR advocated that the make-up impression was 'Active Luxury'. Through the natural three-dimensional and transparent light, it interprets the elegant and beautiful appearance of women, but it is full of self-personality. Double-effect stereo lipstick can be randomly matched according to different occasions and different wearing. The pen-shaped lipstick can be used to create a three-dimensional lip shape, soft and full color, or a single liquid lipstick to create a slim and shiny lip; When used together, it can also create a translucent, lustrous lip. In addition, the use of double-effect stereo lipstick can also be combined with the use of COFFRET DOR bright lip gloss to make the lips more bright.

Similar examples are available, such as Korres' Mango Butter Lipstick lipstick with SPF10 SPF, a total of 10 different colors to keep the lips hydrated and make the lips look softer and fuller. Too Faced Cosmetics Cosmetics and Fuze Beverage Beverage Company joined forces in 2008 to launch a product called Too Face Fuze Slenderize Guilt Free Gloss, which provides beauty, fitness and weight loss for many female consumers.

Overall, with such diverse and innovative products and color combinations, the world makeup market is optimistic. Consumers have more choices than before, and more advanced technology has enabled manufacturers to create more advanced and complex formulas, constantly blending the boundaries between skin care and makeup time to achieve a two-in-one or even one-in-one realm. . Of course, the entire market still has some areas of product development. As the age of the global population ages, the whole society is more multi-cultural and multi-angled. In order to survive and win in the fierce competition, producers must constantly adapt to the needs of social development and meet the growing and changing needs of consumers. Introduce more diversified, novel and user-friendly products.