Furniture consumption tends to be younger, not only fashion but also low price

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Furniture products drop "age" consumers are very happy

At present, the post-80s and some 90s have entered the age of marriage, although the property market across the country is still in a dilemma, but the need for housing is still hot, and thus played a role in promoting the rejuvenation of the home market.

Mr. Li, who is preparing to decorate the new house, said that his living habits are different from those of the elderly at home. It is not convenient to live with them. He used his savings for several years to pay the down payment for the house. After he got married with his girlfriend, he moved out alone. In this way, the decoration of the home and the purchase of furniture can also be determined according to their own preferences, so that they have the feeling of their own home. Mr. Li’s ideas represent the true psychology of the younger generation.

The survey found that the proportion of consumers in the age group of 20 to 30 years old who visits home stores has increased year by year. It is enough to see that the consumer groups in the home market have quietly changed. Home furnishing enterprises should grasp this new opportunity. A staff member of a home plaza said that “young” furniture is actually a concept of household products, a kind of furniture positioning for young consumer groups, and furniture companies integrate young elements into the design of household products. Let these home products have the fashion and vitality that young people want, and there are many other simple and practical features of home products.

Korean furniture is sought after by women

The reporter saw in the furniture brand area of ​​a home square that the purchase of the crowd was mostly young women. "The prevalence of fashionable Korean homes has a certain relationship with 'Korean'. On the other hand, Korean furniture is mainly ivory and pink, and the design is more romantic and beautiful. Therefore, many young women are very familiar with Korean furniture. Favor." A salesperson at the store said. “A lot of Korean products are derived from Korean-style country style. They are mainly elegant and warm milky white. They are quiet and not impetuous. The simple and smooth lines are decorated with delicately carved flowers, which add a little romance and elegance to the family. Both aesthetics and functionality can satisfy consumers."

In fact, compared with European, American and Chinese furniture, I personally prefer Korean furniture. This series of furniture is more sweet and delicate, and it is compact and compact, and the color is not too bright.” Ms. Sun, who works in an advertising company. Said. The public, Mr. Li, said that Korean furniture is more feminine, and he will not buy it himself, but if the other half likes it, he will accept it.

Not only fashion but also low price

Even though the sales space in the young market is very large, most of these groups are young people who have just graduated or just started working, and their economic ability is very limited. "Fancy furniture can't afford it, and the furniture with the right price is not very satisfactory. It's too difficult to choose." Ms. Lin told reporters about the troubles when she bought furniture.

A person who has been in the home furnishing industry for many years said that consumers must choose between their own tolerance when purchasing furniture, and the most affordable when ordering home activities. “Now the furniture industry is fiercely competitive and the promotion activities are constant. Consumers can enjoy low prices and purchase the most desirable furniture during the event. At the same time, the home furnishing enterprises must also grasp the development trend of the entire home market and satisfy all levels. Demand," said the person.

The reporter visited and learned that many young people choose to buy furniture online in order to save money. “I usually buy online, so I plan to buy it through the Internet when I buy furniture. The price is cheap and the choice space is also very large.” Ms. Wang is an online shopper. Both large and small objects like to buy through online platforms. No exception.

However, the staff of many home plazas said that there are many hidden dangers in online shopping, and consumers should be cautious in their choice. “These large objects are relatively large in size and are not suitable for long-distance 'traveling'. It is easy to break during transportation, and the product installation and after-sales service are also much different from those of physical stores. Consumers who choose online shopping should try their best to The seller confirms the delivery, installation, after-sales and other aspects."

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