Bottle cap packaging should focus on youthfulness and personalization

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At present, the liquor market is in the doldrums. Liquor manufacturers and bottle packaging companies are seeking breakthroughs in the market and are actively seeking for a change. So for wine bottle manufacturers, how to find a breakthrough? We believe that we should make some changes in the lid of the bottle based on the current market conditions. In the past, wine bottle caps were mainly concentrated in anti-counterfeiting functions, and there were basically few improvements in other aspects.

At present, with the development of the market, the main groups of major consumers in the liquor industry have switched to 80 after 90. These young consumer groups have more intuitive needs for the appearance of wine bottles. Bottle caps should also be younger in color and style. This is a trend that our bottle cap manufacturers should focus on improving. In addition, the young consumer groups also have a clear demand for the personalized design of wine bottle caps, which was not obvious in the past. Nowadays, personalized weddings and customized wine packaging market demand are increasing. Our wine bottle manufacturers should improve their individualized packaging designs.

Our wine bottle cap manufacturers only grasp the changes in the market, can not blindly make efforts on the anti-counterfeiting of wine bottle caps, need more attention to the younger and personalized bottle cap packaging.

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