Asia Outdoor has always been committed to building an efficient platform for the outdoor industry to display, communicate, and negotiate trades. This platform is also continuously expanding from the two dimensions of time and space. On April 15, 2016, the Asia Outdoor Outdoor Elite Salon was held on the banks of the West Lake in Hangzhou, Zhejiang Province. It attracted more than 40 outdoor cafes, including the famous outdoor brands TITTALLON, GREEN VOYAGE, FIRE MAPLE, GRONELL, MOUNTAIN YOYO in Zhejiang. , LA, HIGH SIERRA, SNOWWOLF, SUNREE, ALOCS, MBC, as well as UTO from Shanghai, HOTPOTATO from Guangzhou and other brand representatives, dealers from Zhejiang and Shanghai, such as Hangzhou Fengxue outdoor, Hangzhou Zhongjia outdoor, Outdoor activities such as Hangzhou Mudhang Outdoor, Ningbo Lohas Outdoor, Shanghai Sanfu Outdoor. At the same time, this salon also attracted industry participants such as the Hangzhou 100, Runners Alliance, Earth Exploration, Tian Ze outdoor education, and easy camping. Topic 1: The Capital Operation of Outdoor Channels Since the Pathfinder GEM listing in 2009, the good news of outdoor companies listed on the market emerged in an endless stream. From last year's Sanfu Outdoor, Baomei Outdoor, to April 12 Hangzhou Fengxue Outdoor officially listed the new three boards, more and more outdoor Businesses have begun to capitalize on the capital market and have made strides towards higher goals. Luo Xi, general manager and co-founder of Fengshui Outdoor in Hangzhou commented on the fundamental purpose of Hangzhou Fengshui's outdoor listing from the aspects of corporate strategic development, attracting outstanding talents, and improving the company's core competitiveness. Li Bo, the manager of Shanghai Sanfu Branch, shared the next plan for San Francisco's store expansion. In particular, he mentioned that Sanfu, with the support of funds, will set up experience and multi-brand integration in the second-tier and emerging cities with potential for development. Comprehensive stores, including themed stores such as ski shops, running shops, etc. Topic 2: E-commerce and O2O Hangzhou Fengxi outdoor Luoxi assessment: trading company's genes are not suitable for e-commerce, so wind snow outdoor and another company specializing in e-commerce merger, built a special e-commerce team, fully equipped with the strength of brand e-commerce operators, can Help brand operation. Shanghai Sanfu Branch Manager Li Bo: O2O Sanfu will increase investment, increase cooperation with brand owners, produce customized and differentiated, even customized explosion products for a certain group of customers to sell online, In order to meet the different needs of users. Topic 3: How do traditional channels develop in the new situation? Sun Hsiang, General Manager Mao Huanjun: In order to increase the individual's competitiveness, several brands jointly set up a search for light tour alliance. After a year's run-in, members have accumulated and shared 500-600 dealers, truly sharing channels; Another advantage of the alliance is that knowledge sharing, management philosophy and marketing planning of each member can also complement each other. Topic 4: Clubs, Events, etc. Hangzhou Wind Snow outdoor Luoxi Review: Wind Snow Outdoor Run Mountain Race held for 15 years, we have positioned it as a commercial event from the beginning, sponsors have brand dealers and agents, slogan “share interesting and easy to use productsâ€, not only the competition The resulting product is worth more than the registration fee. The final finished souvenir is also ingenious and very meaningful. Hangzhou 100 Plateau: Due to the homogeneity of events, there are many opportunities for brand exposure, but the sponsorship that can be provided to each event is significantly reduced. So at present we are all spending money on nurturing the brand of the event to enhance its commercial value. We also hope that the brand will seriously assess what is a good competition, and it should focus on supporting professional operations and influential events. Asia Outdoor Exhibition Li Yangjun: In fact, the Asia Outdoor Exhibition always believes that clubs, events and other activities have a direct role in promoting the brand or product sales. Especially in the past two years, as the consumer's awareness of consumption has continued to mature, and the purchasing power of the market has declined, those clubs or events that have a large number of 100% accurate positioning customers are increasingly favored by outdoor brands. Therefore, in 2015, Asia Exhibition began to establish "Club House", which is specially designed for commercial operation clubs to display lines and reception services. It has been well received by the industry. At the same time, we will also hold a forum dedicated to the commercial operation of the club and provide theoretical support to club partners who are interested in conducting business operations. The Asia Outdoor Exhibition is a platform for the entire outdoor industry. It has accumulated a decade of industry big data, not only playing a role in a limited four-day exhibition. The Asia Show hopes to share its resources with everyone at all times. To achieve a definite service for the industry. After the salon, the Asian Show Dinner gave everyone an opportunity to say good-bye to the wine. During the banquet, everyone expressed their appreciation to the Asian Exhibition for establishing an efficient and pragmatic offline communication platform for Zhejiang enterprises. Although in the same city, there are still many friends who have met for the first time. Even the cooperation and interaction that had not been achieved before have been successfully achieved today. Everyone hopes that the Asia Expo offline event can meet with everyone at a higher frequency! The Asian Outdoor Salon will be held successively in each central city. Whether you are upstream, downstream or terminal of the outdoor industry chain, we are waiting for your voice! For more salon schedules, please pay attention to "Asian Outdoor Exhibition Service Number". From June 30th to July 3rd, 2016, at the Nanjing International Expo Center, the Asia Outdoor Fair is no different!
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