Internet advertising machine: the artifact of the commercial era market in the Internet era

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In recent years, due to the rapid development of China's digital signage industry. The status of digital advertising has become increasingly prominent. Especially in the past few years since the birth of the online version of the LCD media as a new type of media, due to its extensive information coverage, it is impacting the entire media advertising market at an explosive growth rate and becoming an advertising campaign. A beautiful landscape. This new mode of communication has begun to be widely used in many industries.

Whether you are in a shopping mall, bank, airport, hotel, hospital, etc., you can see it. From the application field and functional use of LCD advertising machines, it has gradually affected all aspects of people's life and work. As a ace company with outstanding market share in the field of digital signage, BOC Technology is now revealing the reasons why LCD advertising machines are so popular in the market:

Multi-domain applications highlight marketing advantages

1. Financial industry: With the online version of LCD advertising machine, financial institutions can better promote brand image and business. Use the LCD advertising system to play financial information such as the benchmark interest rate, show and introduce banking services and event notifications to customers, and so on. At the same time, the online version of the LCD advertising machine can also realize more system functions by integrating resources, such as queuing call number, touch screen, multimedia terminal, etc., to achieve unified information management, regardless of how far apart from each other, the remote control management can be The financial industry has brought considerable economic effects.

2, retail chain industry: With the online version of the LCD advertising machine, you can immediately release the latest information on shopping guides, products and promotions. The rich display function and vivid color of the LCD advertising machine can effectively enhance the shopping experience of consumers, and at the same time simplify the information publishing process and ultimately improve the sales performance of users in the retail industry.

3, hotel industry: network LCD advertising machine can also display information in the public areas of the hotel, providing customers with a full range of hotel service information. For example: hotel map, room use, cuisine recommendations, special offers and other information content. In addition, when needed, the online version of the LCD advertising machine can also develop relevant hotel operation support based on the hotel's original system, such as hotel automatic check-in and check-in services.

4. Transportation industry: With the online version of the LCD advertising machine, the transportation department can update and release the latest timetable and other traffic information in a timely manner. In addition, the LCD advertising machine can also create additional display functions, such as scrolling through entertainment clips, or playing sports, entertainment and other news programs, providing waiting time for passengers and waiting time. In view of the huge traffic flow of stations, airports, etc., in the play interface, local travel information can also be placed to provide information on travel routes and weather conditions for foreign visitors, as well as to comfort passengers who need to wait.

5. Medical industry: With the help of network LCD advertising machines, medical institutions can broadcast relevant information such as medicine, registration, and hospitalization. In addition, the use of advertising system solutions to enable doctor-patient interaction, provide map-oriented, entertainment information and other content services, not only can simplify the process of seeing patients, but also help ease the anxiety of patients.

6. Education industry: With the help of network LCD advertising machine students can learn about domestic and foreign news during the break time, increase the students' external knowledge, and play safety education information at any time on the playback page of the electronic network LCD advertising machine. News, targeted to remind students of their safe behavior. You can also use the network LCD advertising machine to play the school news, you can reduce the publication volume of the school newspaper, and play relevant school information in the network LCD advertising machine, which can also attract students' attention.

Humanized, intelligent operation, highlighting technical advantages

With the continuous expansion of domestic business and consumer environment, the demand for advertising is also growing. Digital, networked, and information-based multimedia LCD advertising machines have great advantages over traditional card-playing stand-alone advertising machines:

1. It is very convenient to maintain the advertising content:

The traditional advertising machine needs to copy the content first with the computer, and the CF card is replaced by the special personnel to the advertising machine outlet, which causes waste of human resources and low efficiency. The electronic version of the network advertising machine is accessed through the Internet IP and controlled in the office. The host directly uploads the content to be updated to the advertising machine, and can also delete, sort, set the playing rules, insert the broadcast control, etc., and can be easily done in a few minutes, and save a lot of labor costs.

2, advertising playback management has become more flexible and faster:

The traditional LCD advertising machine needs to pre-program the program playlist, how to broadcast it at the outlets. After the general arrangement, it takes a long time to implement, and it is very inconvenient to replace the round, which requires a lot of manpower; the electronic version of the network advertising machine It is easy to solve this problem. All the outlets, programs, replacements, insertions, and broadcast arrangements need only be controlled by software on the server management side, and the order can be issued. It can be said that an advertisement can be played at a designated outlet in each city overnight, and the speed is very fast, and the labor cost is almost zero.

3, the customer broadcasts, replaces the program, is simpler, can provide more user-friendly advertising playback control:

For example, a customer can play different advertising content in turn within a week, and it is more convenient to set up the replacement. This will enable the customer to make a good return on the investment of the advertisement and have greater potential to attract customers!

Advanced, efficient, and economical features highlight competitive advantage

1. Advance: LCD advertising machine advertisements are mostly young, middle-class, and high-educated groups. Because of the strong purchasing power of this group and strong market influence, there is a market channel with great development potential.

2, high efficiency: network LCD advertising machine can store a large amount of information, can transmit information quality and accuracy far more than other media, and can respond to market demand, timely update information or adjustment, so timely and effectively meet customer needs.

3. Economical: The network LCD advertising machine has got rid of the traditional advertising mode, such as traditional leaflets, newspapers and periodicals, etc., while providing environmental protection, energy saving, and multi-faceted communication, which can reduce the investment in leaflets, newspapers and TVs. Can reduce printing, postal delivery, and expensive

TV advertising costs, on the other hand, CF cards, SD cards can be rewritten many times to reduce the losses caused by multiple exchanges.

In the ten years of commercial development, the LCD advertising machine industry has become increasingly mature, and the market will usher in a new round of rapid growth. BOCT Zhongyin Technology will rely on years of technology, product experience and strict quality management to create high value for users and strive to be the best supplier in the field of advertising machines.

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