At present, China's consumer goods market is increasingly becoming more standardized and rationalized. Consumers are not only demanding higher quality of goods, but also demanding more user experiences brought by products, especially the pursuit of personalized products. Most typical. In order to meet this market demand, merchants have launched personalized customization services, and at the same time, packaging solutions for personalized product customization have gradually increased. In this paper, the author will introduce the current market situation of personalized liquor packaging, and share the case of personalized packaging solutions for liquor packaging, hoping to bring some inspiration to the industry.

Market status of personalized liquor packaging

Speaking of personalized customization, it is not a new thing in the liquor industry. From wine to wine packaging, many merchants have tried and practiced it, and have made great progress in many aspects, such as the customization of the vintage. Customization of wine brewing process and formula, customization of wine interior and exterior packaging design , etc., these gradually change from traditional batch customization to personalized customization, closer to life, to meet the needs of more levels of consumers.

But the continuous advancement of science and technology and the rapid development of Internet technology, to the packaging Printing companies have brought great challenges in the implementation of personalized packaging solutions for liquor packaging, mainly because the number of personalized custom liquor packaging is low; the production cost cannot be much higher than that of ordinary bulk packaging; the delivery period is short, generally within 5 days.

These require a high degree of automation, production flexibility and order identification scheduling for the production system of personalized liquor packaging. How to solve the contradiction between personalized customization and industrial production has become a problem we need to solve and solve at present.

Personalized liquor packaging case sharing

The wine-making enterprises should fully communicate with the packaging and printing enterprises, take advantage of the design advantages of wine packaging, in-depth publicity, enhance the image and dependence of products in the hearts of consumers, and promote the consumption of products. At the same time, packaging and printing enterprises should also look for available links in industrial production, and adjust the process production plan to meet the production needs of personalized packaging of liquor packaging.

Take the personalized Xifeng wine as an example, it is a personalized customized product developed on the basis of traditional packaging. Through market research, we found that the demand for personalized packaging in the fields of festive and wedding wine, banquet wine, commemorative wine and propaganda wine is the strongest. The commonality of these applications is that they need to highlight the subject matter. Has a special meaning. In addition, from the details, these applications also have their own characteristics, that is, the packaging of festive and wedding wines should reflect specific dates, greetings and other information. Such packaging has a certain commemorative significance; the wine packaging used for the birthday banquet should reflect the birthday date, the birthday slogan, etc., so that it has the meaning of birthday; the packaging of the commemorative wine should reflect the festival commemoration, such as the National Day, Mid-Autumn Festival, etc. It is also necessary to use appropriate greetings in combination with the characteristics of the festival, such as exquisite, concise, atmospheric ancient poetry, beautiful, simple, and cordial wishes. Taking into account the similarities and differences of these applications, combined with other customer needs, our company has developed a personalized packaging customization program.

In terms of the choice of the overall elements, elements of traditional Chinese culture that represent the essence of Chinese traditional culture can be used. For example, the combination of heaven and man, the symmetry of the yin and yang, and the yin and yang taiji can also choose traditional calligraphy, or it can express auspicious wealth. Colors such as fuchsia, gold, and bronze are incorporated into it. Using unique design, the design and application of Chinese traditional culture on personalized packaging has been further refined and sublimated.