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On January 4th, Alipay’s Alipay’s Alipay issued a 2016 Chinese national bill and gave a clear answer: In 2016, after 80th, the consumption of health products bought by consumers dropped by 13%, but outdoor sports grew. In 9%, the number of beautiful makeups increased by 16%. After 90, it was even more obvious: outdoor sports increased by 34%, and beauty makeup was as high as 63%.
Alipay calculated and analyzed the consumer behavior of 450 million real-name users and came to the conclusion that after 80 and 90 they were called the Millennials of China (born 1983 to 2000) and they have become the mainstream of China’s economy. power. According to Goldman Sachs, as the average annual income of Chinese millennials increases from 5,900 US dollars in 2014 to 13,000 US dollars in 2024, they will dominate the consumption pattern in the next 10 years. From this national bill, it can be seen that, in 2016, the per capita online payment amount in the country after 80 years exceeded RMB 120,000, and the percentage of mobile payment after 90 accounted for nearly 92%, which can indeed confirm the above conclusion.
Let us follow the Alipay bills to gain insights into what kind of spending habits millennials have and what business opportunities we can seize from them.
They prefer to travel more freely than to travel in groups and become the mainstream way for Chinese young people to travel overseas. In 2016, Wifi rental with overseas players increased by 171%, and self-drive car rental increased by 110%. This shows that renting instead of buying businesses may be It will be good.
Today's Millennials have a high level of interest in and use of credit products. Among users under the age of 35, 83% of the total number of users are credited. I may not be rich, but I am a person with a bad reputation. Good credit leads to better and more convenient services. This concept has already been paid by a large number of young people.
The embodiment of freedom brought about by self-regulation is that young people's pursuit of physical management and quality of life is escalating. In 2016, the consumption of health products purchased by consumers after 1980 decreased by 13%, but outdoor sports increased by 9%, and the number of makeups increased by 16%. After the 90s, it was even more obvious: outdoor sports increased by 34%, and beauty makeup was as high as 63%. It is not difficult to understand that in 2016, sports management APPs such as Keep were favored by the capital market, and various instructions on how to buy cosmetics and clothes The app or WeChat public number is very popular.
They are accustomed to advance consumption, ranging from 1 cent coupons to subway tickets for a few yuan, to tens of thousands of digital products. Among the 100 million flower users, China's millennial accounted for 86%, and every 4 Chinese After 90, will there be one after the age of 90 after eating bud 90? No, because when they are young enough, they have the tools to support them to spend ahead of time and use their own youth as collateral. The prosperity of the consumer market is not an empty word.
They are not traditional high-net-worth people and prefer ultra-low threshold financial management. Ant's Treasury Wealth Management Platform approaches 100 million users, of which Millennials account for 81% of China's Millions of young people's wealth management enlighteners are the balance treasures born in 2013. Wealth has always been a stepping stone and a key drop. Young people can't wait to get rich overnight. They are very pragmatic and have 100 pieces of money to manage. Therefore, the young people's wealth management market is more extensive than the middle class financial market.
The difference between urban and rural areas in the younger generation is far less than that of their parents. Among the users who borrow ants, 40% come from third and fourth tier cities and other regions. Millennials are enjoying the same financial services as big cities. Unlike the Chinese villages displayed by fast-moving hands, the world is more real when it comes to talking about money. Is there a gap between urban and rural areas? Yes, but not so big. There is an Internet as a tool, and the consumption upgrades in the next three or four-tier cities are not slow compared to the investors' eyes. They can properly go down to the countryside.
With the growth of millennials and the backbone of society, in the next decade, the world's service-type business model will change to cope with the arrival of a new economic pattern. After reading this bill, you seize the business opportunities associated with young people.
After 90 more love beauty and outdoor sports! Big Business Opportunity in Alipay's Annual Bill
After 90 more love beauty and outdoor sports! Big Business Opportunity in Alipay's Annual Billing Date: 2017-01-07 14:08