On January 13, 2016 China Textile and Apparel Brand Annual Work Conference was held in Harbin. The conference was organized by the Ministry of Industry and Information Technology, sponsored by the China National Textile and Apparel Council and the China Textile and Apparel Brand Strategy Promotion Committee, and hosted by the China Textile Industry Federation Brand Office. The conference also awarded four brand awards. Xinshen Group won two awards: the brand value of Xinshen Enterprise was 606 million yuan; the 2016 textile industry brand cultivation management system effectively operated the enterprise.

At the meeting, Sun Ruizhe, president of the China National Textile and Apparel Council, stressed that the traditional textile industry should seize new opportunities, foster new kinetic energy, and accelerate the transformation into the science and technology industry, fashion industry and green industry. The connection between brand and technological innovation is closer, the introduction of fashion consumption is more and more important, the bearing of Chinese culture is increasing day by day, and the effect of the upstream and downstream integration development of the industry and the added value of the industrial chain is gradually emerging.

“Foreseeing linen demand – innovative product design – leading consumer fashion – creating an international brand”, the new Shen linen brand innovation quad, played a chapter in the transformation of the domestic textile industry. Different from the terminal brand focusing on the individual, as the upstream enterprise of linen fabric, the more important mission of Xinshen Linen is to lead the trend. So we can see that the fluttering linen plaque at the press conference of “The Wandering Noble” of Xinshen Linen & Sun Lin predicts the trend of integrating the spirit of freedom and modern fashion in the future. Xinshen Linen & Sun Lin not only let the Chinese people see the fashion attributes of linen, but also let the international fashion industry focus on the Chinese linen culture.

Brand marketing in the Internet era has entered a new era. The new application will open up the fan economy model, integrate the upstream and downstream of the industry, and further extend the added value of the industry chain. The new application was given to the stage where the dreams of the amateurs were realized. At the major exhibitions last year, the various linen garments, curtains, sofas, bedding and other home textile products, kitchens, bedrooms, living rooms, etc., were newly exhibited. Home linen products, as well as creative linen decoration designed to add color to life. Under the influence of Xinshen Linen & Sun Lin Conference and Xinshen Exhibition, more and more people understand the green health, comfortable and environmentally friendly characteristics of linen, see the modern fashion potential of linen, and fall in love with this cultural sense. Aristocratic fabric.

In the era of personalized consumption, copy-type production can no longer meet people's needs, and Xinshen linen opens a new pattern with “customized and flexible production”. In the “Snow Customization” mode of Xinshen Linen, the designer deeply explores the needs of consumers, feedbacks on the fabric production process, and introduces a variety of linen fabrics with freehand color, swaying texture and nature. At last year's Shanghai Fabric Exhibition and Jiangsu Fashion Festival, Xinshen Linen brought more than 1,000 kinds of spot-customized fabrics, which made people shine and guide the transformation of the production mode.

Technology will eventually change people's lives. Since 2005, Xinshen Flax has introduced the advanced design concept of Italy to develop a series of new linen fabrics; to create a new type of eco-friendly linen fabric, which has integrated the characteristics of green, comfortable and environmentally friendly linen with technology and cultural elements; At the Design and Innovation Technology Expo, we will thoroughly exchange the intelligence of the hemp spinning technology and try to bring into play the connection characteristics of the Internet +... "Open up the domestic linen end consumption with various means such as smart manufacturing, green production, and maker space." While maintaining the export growth, linen has allowed linen to enter the homes of ordinary people.” Chairman Li Jianfeng’s technology linen dream is also the technological vision of Xinshen Flax.

As Yang Zhaohua, vice president of China Textile Association, said, active adjustment, innovation breakthrough, and seeking transformation and upgrading will become the main tone of the development of the industry brand. The connection between brand and technology, mode, channel, capital, culture and fashion will be closer. Xinshen Flax is in line with the industry situation, seeking breakthroughs on the road of brand innovation and change, contributing to the transformation and upgrading of China's hemp textile industry.

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