Biscuit packaging design and packaging technology

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饼干包装

1. Brief introduction of biscuit packaging

Biscuits are now more and more popular among people. Biscuits are divided into many types, such as: crispy biscuits, toughness biscuits, fermented biscuits, compressed biscuits, sandwich biscuits, wafer biscuits, cookies, etc., so when designing biscuits , Not only to pay attention to the taste of biscuits, but also to design different packaging according to different types.

Biscuit packaging is a comprehensive reflection of brand philosophy, product characteristics, and consumer psychology, which directly affects consumers' desire to buy. We are convinced that packaging is a powerful means of establishing harmony between products and consumers. Today, with economic globalization, packaging and commodities have become one. Packaging, as a means to realize the value and use value of commodities, plays an extremely important role in the fields of production, distribution, sales and consumption. It is an important subject that the corporate world and design have to pay attention to. The function of packaging is to protect commodities, facilitate transportation and storage, and promote sales. As a comprehensive subject, packaging has the duality of combining goods and art.

2. Biscuit packaging protection function design

1. Moisture and mildew resistance, barrier, smooth film, ink standard requirements

Biscuits are puffed small foods, and their packaging uses composite film bags. According to the technical requirements of food packaging, it should be handled in accordance with the national standard moisture-proof ( GB5048 ) mildew-proof ( GB4768 ), barrier performance ( GB1974-2005 ), film slip ( GB10006 ), ink performance ( GB7707 ) packaging regulations.

Moisture-proof treatment is usually achieved by PET / VMAL / CPP composite film bags and placing an appropriate amount of desiccant in the packaging.

Anti- mold performance should follow the anti-mold packaging test method: in accordance with ( GB4768 )

After the test, the appearance quality and related performance of the food should meet the requirements of the product standard, and there should be no mold within the validity period.

2. Shockproof packaging

Biscuit is a fragile product. Corrugated paper box is generally used in the process of product circulation. Corrugated paper box has good cushioning performance and compression resistance. The material and structure of the carton can also be improved according to different needs, and the cost is low. Corrugated boxes play a leading role in the packaging of biscuits. After the relevant regulations and calculations, the puffed small food packaging box uses 0402 -shaped corrugated paper box

3. Protected from light

In general, packaging with transparent films is not recommended.

4. The protective performance test of the package

In order to check the degree of protection of the packaging, the packaging, stacking, vibration, pressure resistance, drop and other items are tested. The stacking test is to evaluate the compressive strength of the puffed food package when it is stacked and the protective function of the packaging box on the puffed small food. The vibration test is replaced by a simulated car transportation vibration test, which vibrates for 7 seconds on the simulated car vibration table , which is equivalent to the refrigerator package being transported on a tertiary road by 200KM to test the protective ability of the package to the product.

3. Common biscuit packaging

There are four common types of biscuit packaging: plastic film sealed packaging, wax paper packaging, carton packaging and iron tin packaging.

1. Plastic film sealed packaging of biscuits

The plastic film sealed packaging of biscuits is mainly reflected by the use of plastic materials. Due to the irreplaceable advantages of plastic packaging materials themselves, such as performance, price and freight, traditional packaging materials are increasingly replaced by plastic packaging. Plastic film is a good moisture-proof packaging material. It is most commonly used in biscuit packaging. There are two main forms: one is bulk, which is to pour the measured biscuits into the bag together, and then heat seal it; the other is Wrapped, that is, a certain amount of biscuits, generally about 50-100g , arranged neatly, and then sealed with a film wrap.

The characteristics of plastic packaging: â‘  Plastic has good sealing and barrier properties, light plastic, easy to form, simple packaging and convenient sales. This is an advantage of plastic packaging design. â‘¡ Disadvantages of plastic packaging design: The permeability coefficient of oxygen and carbon monoxide is large, it will cause chemical reaction between the packaged object and the packaged object. The packaged object is also deteriorated due to oxidation, and plastic products Aging also affects the appearance quality, is not beautiful and practical, and pollutes the environment. The biggest disadvantage is that it pollutes the environment and is not easy to recycle.

2. Wax paper wrap of cookies

Wax paper wrapping is a convenient form of biscuit packaging, as long as the biscuits are neatly arranged after being measured, wrapped and sealed with wax paper. This method is shading, moisture-proof and low cost.

3. Carton packaging of biscuits

The carton packaging is the main form of biscuit packaging, there are square, rectangular, round, shaped and other forms. The packaging materials are mostly whiteboard paper, offset paper, etc. When packing in a carton, the biscuits must first be wrapped in film, and the outside of the box should be wrapped in wax paper or film. Paper products are easy to decay, which can not only recycle recycled paper or be used as printing material for plant fertilizer, but also reduce air pollution and purify the environment. The biscuits are packed with paper material, which has good packaging strength, certain pressure resistance, beautiful appearance, strong commerciality, good moisture resistance and shading resistance, and has good printing adaptability and adhesion performance.

4. Iron tin packaging of biscuits

Tie Ting packaging is a biscuit tin packaging made with tinplate tinplate. There are many kinds of iron cans such as square, rectangle, cylinder, ellipse, and other shapes. When packaging, the film is processed into various grooved film trays with plastic, which is light, beautiful, and the biscuits are arranged neatly, which is not easy to break. This kind of packaging has the best sealing, high packaging strength, bright and elegant appearance, excellent shading and durability, but it needs a lot of space to store empty cans. Therefore, cans and boxes are now only used for large packages or expensive varieties and various types of gift packaging.


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