Strong strike, leading the development trend of the wood industry

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In 2017, Xiwa International Wood Industry Exhibition (hereinafter referred to as Xiwa Exhibition) will continue to set sail with the concept of “Asia's only professional wood material exhibition”, and strive to create a classic that combines quality and service, and strive to promote the industry. The communication and interaction of all the related parties in the chain will fully optimize the participation and exhibition experience, and greatly improve the return on investment of exhibitors and visitors.

Exhibition image and service continue to upgrade

This year's Xiwa Exhibition focused on improving the degree of specialization and service of the exhibition and promoting the overall effect of the Xiwa Exhibition to a new level. The organizer will continue to invest more human and material resources to upgrade the on-site image of the exhibition, strengthen on-site management, optimize work links, provide high-quality, fast and efficient professional services, and bring comfortable and pleasant exhibition and exhibition experience to exhibitors and visitors. At the same time, this year's Xiwa Exhibition will closely focus on the business objectives of the exhibition, promote the sharing of exhibitors and professional audiences, and truly match the information flow before the exhibition and accurately match the exhibition, so that the professional audience group can meet face-to-face with the exhibitors and enjoy Effective and effective harvest. This year's Xiwa Exhibition will also cooperate with a number of mainstream media to increase the exposure rate. No matter the exhibition before and after the exhibition, it will provide exhibitors with a full range of exposure opportunities, thus enhancing the brand awareness of the company and allowing more people to Exhibitors have a comprehensive understanding, which in turn generates confidence and purchasing power, bringing economic benefits to the company and achieving greater development.

Further specialization of the structure of the exhibition area

“Specialization of wood raw materials” has become an important label for Xiwa Exhibition. More and more professional exhibitors and visitors have put forward new requirements for the scope of the exhibition area. Under this trend, the structure of the exhibition area has been optimized and adjusted. The entire exhibition area was intensively specialized in the specialization, further expanding and optimizing the professional division of the exhibits. This year's Xiwa Exhibition has set up four exhibition areas, including plates, floor materials, veneer and stair sections. The range of exhibits is very rich, allowing the audience to find the target products more quickly and accurately while enjoying the rich categories, and exhibitors. Share the charm market and build a dynamic platform. This year's Xiwa Exhibition is dedicated to becoming a professional trade fair for wood materials and wood products with more diversified styles, more differentiated positioning and horizontal and horizontal development.

Accurately target customer needs

One of the keys to judging the effectiveness of an exhibition is the organization of the audience. The organizers know the importance of the quantity and quality of professional buyers. At the 2016 Siwa Exhibition, international pavilions such as the United States, Malaysia, Germany, France, and Canada have harvested rich channel resources and reliable partners. The organizers will continue to increase investment promotion and publicity, expand the scope of invitations, and have begun to invite dealers and buyers to work, with Jiangsu, Zhejiang and Shanghai as the core, and spread radially to the country. At the same time, we will form strategic partnerships with local associations, establish good cooperative relations, conduct online and offline exhibition publicity activities, and give joint conference forum speeches to recruit high-quality professional audiences, and continuously improve in breadth, depth and precision to ensure 2017. The number and quality of professional buyers of the Xiwa Exhibition reached a new level.

Add new ideas to the event forum

The unique natural texture of solid wood furniture adds a lot of petty bourgeoisie to life, and it is more and more popular among people. This year's Xiwa Exhibition will continue to hold the “Xiwa-Chunxi” Fun Wood Life Creative Competition to enjoy the wood. Life is the starting point, and the designer's original design furniture is designed to show the individuality. In addition to the exciting on-site activities, a series of forward-looking and professional forums and seminars will be held at the Shanghai World Trade Center Exhibition Hall as scheduled, combining current events and the latest market trends in the wood industry for exhibitors and professional visitors. Provide professional communication platform and cooperation opportunities. The organizers hope to bring different audio-visual feasts to exhibitors and the audience in the form of timber classification courses, creative competitions, industry trend summit forums and other activities.

It is not too late to make an appointment

The online pre-registration registration system for viewers will be officially launched from December 13, 2016. You can register through the official website of Siwa, the special registration channel of WeChat and the fixed telephone. Early registration can greatly save the time waiting for the queue to be certified, and recommend the applicants of more than three viewers to get a beautiful gift.

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