Exhibiting is an important channel to increase the popularity of children's furniture companies, find customers and partners, strengthen upstream and downstream exchanges, and sell products. Since China has its own exhibition, it should be said that the furniture exhibition has undergone earth-shaking changes and has developed for the Chinese furniture industry It has played an inestimable role in the overall improvement of the company's product design, quality and brand, and the expansion of international trade. It can be said that countless furniture companies have grown up with exhibitions at home and abroad. The exhibition has also become an important barometer to show the strength and market position of the enterprise. Therefore, the importance of exhibiting to the enterprise is self-evident.

However, many furniture companies have important questions about why they should participate in the exhibition, the form of the exhibition, the intangible value and the tangible value of the exhibition, how to achieve the purpose of the exhibition, and how to do more with less, and there are many misunderstandings. Very few.

1. Vigor and vigour before the exhibition, after the exhibition

Many companies are mobilized before the show, with great fanfare, night lights before the show, continuous battles, and surprise demonstrations; ushered in during the exhibition, hospitality for distributors or potential customers, and hospitality, product launches, and marketing conferences Waiting, bombing lobbying, persuading customers to place orders, opening franchise stores, etc .; after the show, the temperature dropped sharply, and problems came one after another. Once the dealer joined, the follow-up service and product supply was far from the promised before, and the distribution The relationship between dealers has declined steeply ... These "post-exhibition syndromes" are very common, leading to a decline in corporate reputation, loss of dealers, unequal investment and return, and the effect of the exhibition is greatly reduced. It can be seen that enterprises do not make sufficient preparations for pre-exhibition preparation, mid-exhibition services and post-exhibition tracking, and do not fully prepare for production, technical system construction and production capacity. Even if the exhibition is very sensational, it is difficult to achieve The value of exhibiting.

2. Lack of systematic training before the exhibition, there are many loopholes in the exhibition

At the exhibition, we found that some marketing managers and marketing staff were not very clear about the purpose of the company's participation, and they could not tell the clear purpose of the company's participation and the goals they wanted to achieve; they did not understand the new products to be exhibited and could not accurately convey the new products. The basic information such as the model, features, positioning, and price does not play a positive role in the promotion of new products; the information between different departments is not equal, and it cannot respond quickly to the systematic, coordinated and uncertain exhibition work And handling, such as marketing, do not understand product design intent; design, do not know some rules and requirements of marketing, etc .; unclear staff division of reception, do not know who to find when encountering problems, causing chaos in the exhibition like a battlefield. As a judge, the author often encounters the situation that when I go to the enterprise exhibition hall to check the participating exhibits, and ask where, how many pieces of the exhibits are placed, and what are the characteristics, many exhibition staff of the enterprise are not clear, or even I do n’t know this at all, or help me to ask for a long time and I do n’t know why. Some companies have lost their qualifications for awards; some business people lack the ownership spirit, and they only care about their own area or business, and ca n’t serve customers in all directions, causing company losses. ...

The above situation shows that there are many work blind spots in the daily work of the enterprise. Before the exhibition, neither the corresponding early warning system nor the corresponding training on how to deal with these problems have been established.

3. The exhibition mode is outdated and there are misunderstandings in brand promotion

Although business cards or addresses were requested for visitors during the exhibition, they were basically not effectively sorted, classified, and analyzed after the exhibition, nor did they follow up after the exhibition to find valuable customers. This lack makes the exhibition very little. In foreign exhibitions, we often see that foreign furniture companies have done a good job in follow-up tracking, and will keep in touch with visitors or customers without interruption.

The product manuals of many exhibitors are still very traditional. Many only consider the beauty and artistry, ignoring the manual's systemicness, functionality and convenience. They are often not the manual of the product's overall frame and product characteristics, but only the individual display of a product. Many customers throw it away after taking it, so that the promotional materials do not play their due role. There are few companies that use compact discs or USB flash drives (guests can easily carry and use them, and it is easier to achieve the role of communication and memory). Even if there are, the packaging and image design are also poor, and they cannot be matched with the scale and brand of the enterprise; in addition , Corporate brand communication often lacks unity and focus. For example, some companies spread the name of the company in the exhibition area, but the company spread the name of the brand in the market, such as the relationship between "P & G" and "Haifeisi", "Tiancheng" and "Red Apple". The author believes that during the exhibition, companies should vigorously promote the name that has become the focus-the name of the company or the name of the brand, which can only choose one of the two, not face to face. For example, "Red Apple" has become a household name, and the company name "Tiancheng" is little known. Therefore, the spread of "Red Apple" can maximize the benefits of the brand. Tiancheng enterprises have always done this, so "Red Apple" has such a wide popularity and reputation in the market. However, many companies do not grasp well and confuse themselves, which weakens the brand communication, and it is inverted. The reason is that the purpose of the exhibition is still not clear. I think the more names, the better, and lack of focus and reinforcement.

Four, marketing methods are old-fashioned, urgently need to introduce new

The exhibition is the "mirror" of the market. Great changes have taken place in the market, and significant changes have taken place in marketing channels, marketing objects, marketers, marketing services and quality, and marketing methods. The celebrity endorsement is outdated, the beauty marketing is not working, and the brigade team tour does not work ... Those tricks that were commonly used in the past are outdated for today's customers. Perhaps the scene is very sensational, but after the bustle, the company is still not remembered, just Remember the name and appearance of the beauty. Marketing methods are important, but more importantly, companies must work hard on products, services and communication quality in order to truly achieve the purpose of exhibiting.

Fifth, avoid excessive greed, greed and greed

At present, no matter what kind of exhibition is in China, there is a trend of proliferation, and the furniture exhibition is no exception. Therefore, it is recommended that enterprises choose the venue, type of exhibition and number of exhibits wisely according to their product characteristics, current capacity and market positioning and other limiting conditions, avoid greed and greed, and strive to achieve "less is more" "Small is big", try to participate in some well-known professional exhibitions, such as office furniture exhibition, woodworking machinery exhibition, civil furniture exhibition, cabinet exhibition, door exhibition, floor exhibition and other professional exhibitions at home and abroad, so as to achieve a multiplier effect.

To sum up, exhibitors must not fall into the misunderstanding mentioned above, and hope that enterprises can make full use of "software construction", because this is the current weakness of exhibitors.

Before the exhibition, the market, products and competitors must be analyzed; the overall planning, organization, layout and evaluation of the exhibition; the comprehensive training and specifications for the participants; the clear participation goals and the methods for achieving the goals , Ways and strategies; do the preliminary technical preparation and product design and production of the exhibited products; at the same time do a good job of tracking and services during and after the exhibition, and summarize and evaluate the tracking results in time to make a positive response to the strategic adjustment of the enterprise , So as to obtain a real victory in the exhibition.

Children's furniture manufacturer The company's Health Equipment Co., Ltd. mainly produces kindergarten furniture, outdoor children's slides, kindergarten toys, fitness equipment, outdoor expansion equipment, naughty castles, etc. It is a technology-based enterprise integrating design, production, sales and after-sales. . Website:. Consultation telephone. Our company is happy to serve you wholeheartedly! Factory address: No. 16, Chuangqiang Road, Light Industry Industrial Park, Lucheng District, Wenzhou City.

Swing Door Cabinets

Standard swing door cabinets is a model to your office.
They are made from high quality cold-rolled steel,all metal parts are phosphatised against rust and powder coated in different colors.
Full Height Swing Door Cupboard are suitable for general purpose in office, work places, home storage,keeping anything from office stationery to garage tools.

The standard feature of tall swing door cupboards are higed doors, 3-point locking system, and 2 to 4 adjustable shelves,and people also call them hinged door cabinets.

Black Metal Storage Cabinet,4 Shelf Metal Cabinet,Swing Cabinet for Sale

LUOYANG SHIDIU IMPORT AND EXPORT CO., LTD , https://www.shidiucabinetes.com