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Actually and Suning reached a cooperation intention to achieve the three major integrations
On February 20th, after the cooperation and negotiations with Suning, the actual family said that it had officially reached a cooperation intention with Suning on the aspects of big development, exhibition, retail, logistics, finance, B2B and so on.
It is reported that the main participants of the cooperation negotiation are Beijing Real Home New Retail Chain Group Co., Ltd. and Beijing Suning Tesco Sales Co., Ltd.
Actually, the family said that after the cooperation with Suning, the home will continue to adhere to the "one core, three major integration" development strategy, with the development of home store chain as the core, to achieve online and offline integration, big home and big Consumption integration and the integration of upstream and downstream synergies in the industry chain.
It is understood that in the near future, the local branch office and the Suning regional branch intensively reached cooperation.
On December 7, 2018, Hubei Suning signed a strategic cooperation agreement with Hubei Real Home. The two parties announced that they will carry out all-round cooperation through accurate resource sharing, membership rights exchange, retail terminal resource sharing, joint marketing, and cross-border drainage. Join hands to build an ecological circle of home, building materials and home appliances;
On December 21, 2018, Suning Tesco signed a strategic cooperation agreement with the Northwest of the Real Estate, saying that it will cooperate in the use of big data tools, member data sharing, marketing promotion, back-end resource sharing and collaborative development. New business forms of home appliances and homes;
On January 9, 2019, the Sichuan Branch of the Real Estate announced that it had reached a strategic cooperation with Suning Tesco in Southwest China.
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