Source: E-commerce Under the trend of online and offline integration in the retail industry, the FMCG industry is continuing to transform into a new retail direction. As the fast-moving consumer track heats up, retail giant Suning also promoted it to the strategic level of the group. At this year's New Year group meeting, Zhang Jindong, chairman of Suning Holding Group, announced that Suning has established five major commodity groups, namely, Home Appliances Group, Consumer Electronics Group, FMCG Group, Fashion Department Store Group, and International Group to promote the professionalization of commodities. Refined operations. This means that the company's strategic position in the Suning Group has gradually alongside the home appliances and department stores. In fact, in Suning’s “smart retail†strategy, the fast-moving sector has always occupied a small position. At the beginning of 2018, Suning established a large-scale business group through the integration of Suning online supermarket, Su Xiansheng boutique supermarket, Suning red child, Suning store and other formats. Later in March, Suning's vice president and head of the large fast-moving business unit, Shannon, released the strategic layout of Suning Tesco's “Wisdom Fast Eliminationâ€. At that time, Suning also set a goal of “wisdom and quick eliminationâ€, that is, in the next three years, it will hatch more than 20 unicorn brands in the fast-moving industry and create more than 100 brands with over 100 million sales. Based on this, the move to establish the FMCG Group can be said to be a supplement and upgrade of Suning's smart retail strategy. Suning regards fast-moving as one of the key points of smart retail layout, and it is not unrelated to the pattern of fast-moving market waiting for giants to enter and expand. In August last year, data released by the CCTV Market Research (CTR) showed that sales at the end of June 2018 increased by 4.5% year-on-year. In addition, sales of online shopping for consumers increased rapidly by 30.3% in the first half of 2018, and 57% of consumers purchased online and offline simultaneously. It is not difficult to see from this group of data that the FMCG market is still maintaining a steady growth momentum due to the consumption upgrade trend. At the same time, the omni-channel purchase trend of FMCG is becoming more and more prominent, based on the retail giant's online and offline layout. Fast consumption of new retail offers a good opportunity. Therefore, it is not difficult to detect that the two major e-commerce giants, Jingdong and Tmall, also showed their offensive to the fast-moving market. In January last year, Liu Qiangdong, Chairman and CEO of Jingdong Group, announced that the internal letter announced that Jingdong Mall will form three major business groups: fast-moving, electronic entertainment and fashion life. Then in March, Feng Xiao, the president of the Consumer Products Division of Jingdong Mall, put forward the goal of “through all-round empowerment to drive brand owners to achieve omni-channel sales growth, and in 2020, to achieve the annual transaction volume of 500 billion yuanâ€. Coincidentally, in the same month, Tmall also released the core development strategy of the fast-moving industry in 2019. Tumiao, the general manager of Tmall's fast-moving business unit, said that in 2019 Tmall's four focuses on user development, new retail, brand operations and data assets. It should be mentioned that Suning's “Wisdom Fast Elimination†strategy focuses on the “supply chain + small store†model, which means that in addition to the construction and integration of the supply chain, the offline store with Suning store as its core is its fast-moving strategy. Another fulcrum. However, as the vanguard of Suning’s “Smart Retail†strategy, Suning’s small store expanded in the country in the past seven months, but it also brought nearly 300 million losses and over 600 million debts, which became the overall profit of Suning. Drag the oil bottle." Suning established the FMCG Group. The main purpose is to deeply integrate its original supply chain. This seems to have only established one of the fulcrums for the promotion of “Wisdom and Quick Eliminationâ€. How to solve the problem of store profitability and support the "wisdom and quick elimination" to continue to advance is still a hurdle that Suning needs to turn over in the fast-moving market. Editor in charge: Ge Hongyan This article is posted on this website for the purpose of transmitting more information and does not imply endorsement of its views or confirmation of its description. Article source address: http:// Scented Beads,Aroma Beads,Scented Aroma Beads,Clorox Fraganzia Beads Jiangsu Raymeel Home Decoration Co., Ltd. , https://www.jsraymeelhome.com