Some furniture factories in Foshan will be closed one month in advance?

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Two days ago, chatting with a furniture factory owner, he said that he really doesn't know how to do business now. There are dozens of specialty stores under the line, but the business is not as good as one day. I asked, why not take the road of e-commerce? He told me that they are taking a light luxury route, the quality of the products is good, and the price is relatively high. There is no competition at all on Taobao. The boss said the voices of many medium-sized furniture factories and dealers. Although they are not big names, the products are of medium or high quality, regardless of quality or style. However, they have become increasingly out of the way when they are hit by the price war of e-commerce.

Furniture factory collective amplification

It is understood that Foshan has nearly a thousand furniture factories this year, nearly a month in advance, "snoring home for the New Year."

This was an incredible thing in previous years. The last one or two months at the end of the year is the peak period for furniture factories and dealers to catch up and grab goods. They will not leave without shipping.

Nowadays, they are not the same, and they have a group holiday in advance. Such a bad signal, probably every furniture person, has a strong sense of foreboding. Is the e-commerce taking their way out? Is the developer’s high rent making them pay a heavy price? Or is the price war forced them to fight back?

Whether it is a furniture factory or a furniture dealer, as long as you rely on the physical factories and storefronts, they have been forced to retreat in the market in recent years.

Many people have dismissed the "physical depression" for many years, but they can only accept it in the face of indisputable facts.

Where is the way out?

Under the pressure of the situation, many factories and dealers fought in Taobao. However, they do not know that the e-commerce threshold is getting higher and higher today as traffic is getting more and more expensive.

You have to have a team, you have to have a product advantage, you have to have a price advantage, you have to have - money. The flow is burned out by a wave of money. Just like the acquisition of your offline customers, it is also a good location, a good publicity. Someone took millions of assets and burned for a few months. In the end, I still have to choose to close the door.

E-commerce is not for everyone. The best resources are in the hands of people who understand operations and understand technology. The most customers are in the hands of those who have the advantage of product price, understand market preferences, and be flexible.

Everyone who wants to switch to an e-commerce company, please ask yourself first, what do you have? The market's wind is irreversible, and people's choices can change everything. If the customer does not come to your furniture store, are you waiting to die? No, you can take the initiative to find them, change them, and let them choose you unswervingly!

Why do they want to choose you, not their Ma Yun dad? Because, Ma Yun Dad can't do your price now!

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