Innovation in plush toys is competitive

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In China, the toy market presents such an imagination. The prices of foreign toys such as Transformers and Barbie dolls are as high as several hundred, even thousands, while domestic toys such as plush toys and robots are cheap, but no one is interested.

In the same market, different toys have different treatments. When foreign brand toys enter the Chinese toy market in large quantities, most domestic toys are facing the embarrassing situation of low prices and indifference.

Taihua plush toy manufacturers believe that domestic toys are in this situation, which may be caused by the following two reasons.

First, most toys lack creativity.

The lack of creativity is mainly reflected in the aesthetics of the design. Foreign toys, such as Transformers and fighters, present a mechanical aesthetic. Whether it is an adult man or a little boy, it has a huge appeal. Some similar toys made in China lack agility, often giving people a stupid, naive feeling.

Second, the concept of domestic toys.

That is to say that toys are considered to belong only to children, which also limits the development of domestic toys. Most domestic toy manufacturers only produce children's toys. In the United States and other countries, there are toys specially designed and manufactured for adults, and even companies specialize in producing adult toys.

However, most domestic toy manufacturers do not regard adults as a real sales target. Even if there are some toys suitable for adults, there is basically no in-depth market promotion.

The backward concept and lack of brands make it difficult for domestic toys to compete with international brands. Due to lack of brand support, most of the domestic toy manufacturers' business is mainly on behalf of processing and working for multinational giants. Many toys enter the international market in the form of OEM processing.

If domestic toys are to be competitive, they must also be combined with cultural products such as animation, and they must make a fuss about cultural development. If domestic toys are to be further promoted in the market, it is necessary to increase publicity, change the way of publicity, enhance the cultural charm of toys, and let people have feelings for them.

China Plush Toys Trading Network is an e-commerce platform under the China Net Library that focuses on plush toy wholesale, plush toy procurement, plush toy investment, plush toy franchise, and integrates all upstream and downstream enterprises in the country for genuine purchases , Genuine wholesale. Provide consumers with a professional plush toy trading platform and information, with rich plush toy resources. Fundamentally, the quality of plush toys can be guaranteed. So if you want to pay more attention to the news of plush toys, please come here! The above information comes from China Plush Toys Trading Website: Website: /

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