Italian bee tile name changed to IMOLA ceremony site On February 18, 2014, the bee tile renaming ceremony was held at the Italian Embassy in Beijing in Beijing. The Italian ambassador to China Bai Daning, the Italian IMOLA ceramic group chairman Stefano, and the Italian IMOLA ceramic group China president Zhang Li jointly revealed the new logo. Bee tiles has been in the Chinese market for 15 years and is the leading well-known brand in the ceramic tile industry. The name change ceremony also heralded the return of the "Italian Bee" tile international identity and also established a brand new corporate brand image. This move heralds the official return of the “Italian Bee†tiles to the international status, and the new brand “IMOLA†has landed on the Chinese market! Fifteen years of ups and downs in China, "Italian Bee" has become an industry leader with quality The 140-year-old IMOLA Ceramic Group has entered the Chinese market in 1999 for 15 years. As the world leader in tile art trends, its bee tiles were once hailed as "the soul of millennium art" by former US President Bill Clinton! The production scale ranks among the top three in the world ceramic tile industry for a long time. After 15 years of rapid development, today's bee tile sales network has spread across 100 cities across the country. It has always been a leader among the highly competitive imported tile brands, accounting for half of the share of China's imported tile market. Consumers who have learned about home decoration are well aware that the firing process of ceramic tiles is very complicated. From the selection of materials, it has to go through several processes such as high temperature firing and glazing. Only a superior production process can produce ceramic tiles with beautiful colors and strong durability. The ceramic tile industry in Italy has been well-known in the world for its porcelain quality and unique artistic style when glazed. Therefore, most consumers who have higher requirements for home furnishings will buy ceramic tiles imported from Italy. Bee Tile has always been committed to providing Chinese consumers with the most authentic Italian tiles, and imports original tiles from Italy through a modern logistics system. With quality service, it will bring a new home life experience to Chinese consumers. Today, Bee Tiles has maintained its top ranking in China ’s imported brand ceramic tile marketing for 5 years, its sales volume, its marketing service ranking, its customer complaint rate is the lowest, and its number of consecutive sales for 5 years ranks No. 1 in China ’s imported ceramic tile industry. A well-deserved leader. Italian bee tile name changed to IMOLA ceremony site After fifteen years of hard work, the tile was renamed IMOLA On the occasion of 15 years when the Italian bee tiles entered the Chinese market, for the long-term development of strategic needs, the board of nesting group decided to officially rename the "bee" brand to "IMOLA", which means that the group's "bee" brand Returning to internationalization, "IMOLA" will take the honor of the leading brand in China's imported ceramic tile industry and meet new challenges and missions with a new look. At the name change ceremony, Italian ambassador to China Bai Daning made arrangements on the agenda and came to the scene to unveil the new IMOLA students. IMOLA Group Chairman Stefano came to China from the Apennine Peninsula not far away. On behalf of the group, the guests and the media on the scene made a detailed interpretation of the name of the "bee" ceramic tile brand "IMOLA". He emphasized that the name change heralds the return of the international identity of bee tiles. As a ceramic tile of pure Italian origin, "Bee" has made great achievements in the 15 years of operation in the Chinese market. But in terms of marketing strategy, the brand name does not have a unique representation. The brand of "Bee" tiles is now changed to "IMOLA", which directly matches the name of the group and the name of the place of production, making it easier for consumers to identify and understand, and more in line with the identity of the brand. Kang Yongjun, the representative of the designer who was present on the board, as a witness to the growth of “bee†tiles, also expressed his views on the name change from a professional perspective: the products produced by IMOLA Group, from the perspective of color , The texture and the fineness have inherited the elegance and classic beauty of Italy. Now the brand is renamed as "IMOLA", and the brand resources accumulated in 140 years are attached to the IMOLA brand, which can effectively enhance the brand in the minds of designers. International positioning. Italian bee tile name changed to IMOLA ceremony site The core of competition in the era of quality and service brands China's ceramic tile industry has always been mixed, and competition has been chaotic and disorderly for years. Many consumers will make up for their expertise before doing home improvement. But after arriving at the store, the different opinions of different merchants made it difficult for consumers to distinguish between true and false. In contrast, some imported ceramic tile brands are favored by many consumers for their excellent quality and excellent service. According to industry veteran Qiao Yongdong, secretary-general of the IMOLA Ceramic Market Research Committee, China's ceramic tile market share is 300 billion yuan, and the imported ceramic tile share is very small. However, this small segment of high-end ceramic tile market demand is expanding dramatically. At present, although the overall market share of products of local brands is relatively large, most brands still use price wars as the driving force to promote sales, and the level of competition in the industry is relatively low. Imported ceramic tile brands such as Italy and Spain put more emphasis on product quality and service, which has formed a good reputation among mid- to high-end consumers. The fundamental difference between imported ceramic tile brands and domestic ceramic tile brands, Zhang Youli believes that there are four aspects: First, the history of imported brands has a longer history and excellent market reputation; Second, European environmental standards are high, and the environmental performance of products is guaranteed; It is superior in both physical and chemical indicators in the tests of imported products; the fourth is a stronger sense of design. The so-called "design depends on Italy", the design concept of Italian bee tiles directly leads the global fashion, walking in the fashion cutting edge. As the achievements of reform and opening up have gradually manifested, the living standards of the people in our country have been continuously improved, starting from maintaining adequate food and clothing to the pursuit of a quality life. More and more consumers pay more attention to the quality of home improvement, not just appearance or price. The focus of consumers' attention is no longer on the price of products, but on the quality and after-sales service of the products provided by the brand. The 140-year-old bee tile IMOLA, with its leading global production process and perfect service system, will lead the development of China's tile industry in the era of brand competition. In the short term, the rapid increase in the share of imported ceramic tiles will definitely impact the market of local brands. However, there can only be progress if there is competition, and only full competition can promote the continuous renewal of local brands and return to the main theme of brand competition. Ceremony of Italian bee tiles renamed to Imola (IMOLA) In 2014, the competition in the Chinese ceramic tile market became more and more fierce. For the official launch of the new brand "IMOLA", it is full of opportunities and challenges. The return of international identity will contribute to the strategic layout of "IMOLA" in the Chinese market. But at the same time, "IMOLA" has inherited the identity and status of the leading brand of "bee" ceramic tiles imported tiles, and it will take a period of transition to gain the recognition of consumers. In this regard, Zhang Youli, President of the Italian IMOLA Group China, expressed optimistically, "Giving up the bees and returning to IMOLA is truly a return to ourselves! We will continue to create a better life for Chinese consumers with international services and brand values Happy life." Editor's summary: The news that the Italian bee tile was renamed "IMOLA" is shared here. If you want to know more information, you can pay attention to the information on this website, or go to this website mall to find more favorite products! What, the decoration still uses his own money? ! 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