How to choose a multi-consumer for home promotion?

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The autumn season is a good time for decoration. Many owners will choose to decorate their own house at this time, so there is no accident. This time has become the peak season for home improvement companies to promote and compete for customers. Recently, the reporter visited a number of home improvement companies and learned that basically all kinds of promotional activities have begun. In addition to the traditional discounts, the red envelopes, consulting gifts, gratitude gifts... a wide variety of promotional items are dazzling, and Through the customs of the Mid-Autumn National Day node and the local blog, the activities such as the Bo Hao car were carried out. This hot-spotted posture faintly smelled the smell of smoke.


There are many ways to promote the promotion.


The door-to-door ceremony seems to be a promotion method that the home improvement company will choose at the same time. For example, in the promotion of a home improvement company in the city, it is proposed to send a "198 yuan" cash red envelope as long as the door is delivered, and another home improvement company will promote this promotion and The combination of their own celebrations is a 16th anniversary cash red envelope.
In addition, in the content delivered, it can be subdivided into many links, and the content is very rich. There are up to 7 publicity pages of a home improvement company, such as door-to-door ceremony, consultation ceremony, gratitude ceremony, tribute ceremony, group purchase ceremony, luxury car ceremony, and Bo Hao car. Then all the "rituals" can be won, fine Look, in fact, these gifts are conditional, such as the 300-1800 yuan renovation fund sent by this consultation, this renovation fund must be used only in this decoration company, so you want to get this gift, I definitely have to choose here. This grateful gift is for the old customers to introduce new customers. This group purchase is for you to set a number of sets at the same time; Bo Hao cars have to get a lottery ticket for every 5,000 yuan. Do you feel that you are full of routines, temptations, and you are not afraid of not buying.
In addition to the content delivered, the strength of the offer is also very large. Recently, almost all home improvement companies have begun to discount discounts. The reporters saw some home improvement companies with great incentives, the design fee was 50% off, and the living room floor tile labor cost was 50%. There is a 50% discount on the labor cost of the project. Some home improvement companies cooperate with the building materials company. After you set the building materials, or increase the value of 50 yuan per day after the deadline, the earlier the discount will be obtained.


How to choose consumers before the pattern promotion


In the face of a wide variety of promotional activities, consumers can not "lack of reason", then how to maintain a rational mind before temptation, choose the most suitable home improvement company at the same time cost-effective? The reporter specially visited some industry experts, See what advice they will give consumers.
An industry insider told reporters that there are three main forms of decoration: simple construction, no contracting and all-inclusive. The owner should have some understanding of the characteristics and differences of the three decoration methods before the renovation. When decorating, we must first combine the economic ability, time and demand of our own, and choose the appropriate decoration method. Otherwise, the whole decoration process will be very tired, and the effect is not necessarily too good. In the face of so many installed companies in the market, he believes that consumers should pay attention to the word-of-mouth when choosing. "There are always friends and relatives who have renovated the house and asked them how they have renovated. What problems have they encountered? For reference and reference. In addition, pay attention to the complaints and evaluation of home improvement companies, choose a decoration company, we must find opportunities to ask their decoration customers to understand their views on the company's work attitude, project quality and other aspects.


The industry also reminded that the choice of home improvement company must be clearly stated in the contract.

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