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In recent years, the size of printed materials has become larger and larger. This is not to say that no one is interested in small-format prints, but rather that there are more and more large-format prints. There are several reasons for this phenomenon:
1, the prosperous outdoor advertising media With the rapid development of the advertising industry in recent years, outdoor advertising has experienced a process from scratch, various types of outdoor advertising has mushroomed, such as: light boxes, shelters advertising, Body advertisements, etc. These advertisements have been favored by more and more advertisers for their distinct advertising image, prominent advertising effect and low advertising cost. As a result, the outdoor advertising market has become increasingly prosperous. Table 1 compares the cost of outdoor advertising in Guangzhou and Kunming.
General outdoor advertising posters are all open (including full open) above format, which greatly promoted the start of the format printing market, and now outdoor advertising has occupied half of the large-format printing market.
2. After the demand for large-scale packaging has grown out of the misunderstanding of packaging, the packaging printing market in China has been a relatively fast-growing part of the printing industry in recent years. In the general downturn of the market, the benefits of packaging and printing companies have continued to increase, which fully reflects the rise in China's economy and consumption levels. In the past, large packaging boxes were printed with some single-color product names, logos, etc. on corrugated paperboard. Today, due to the pressure of the market, four-color printing is also required. The cartons must not only ensure strength, but also be beautiful and generous. And protect the two functions of the product. Among the printing companies I interviewed, more than one company mentioned the production of large-scale containers. It can be seen that in the large-format printing market, large-format color printing is the mainstay.
3. The prominent example of the rise of the special large-format printing market is the rise of large-scale chain stores and supermarkets, which has led to the printing market for large-scale indoor poster posters. Large-format prints are eye-catching and pleasing to the eye because of their “bigâ€, and they often become the means by which merchants sell their merchandise. In huge shopping malls, eye-catching posters and notices are the best way for consumers to point in the direction. The requirements for a unified storefront in a chain store can also ensure its unified price, unified operational scale, and can achieve massive promotional effects. At present, more than 20 chain stores in Beijing have adopted this method.
In addition, because of its large size, large-format prints are capable of performing tasks that cannot be accomplished by many other print products, such as stage backgrounds, display layouts, etc., which previously all depended on the manual drawing of mistakes, and inherited the development of ultrashort printing technology. Such as: inkjet, but also more and more simple, convenient and fast.
4. The rise of personalized consumer markets The improvement of the living standards of the residents is the premise for the launch of the personalized consumer market, and the development of new technologies has injected a strong incentive for this market. With the adoption of digital cameras in consumer applications, the use of digital technology to personalize large-format output has gradually become a trend. Extending personal photos to life-size is beyond the reach of traditional Governor-General processes. Today, it is possible to use large-format inkjet technology. Get a photo-like simulation effect, the price is not high, only a few hundred dollars. There is also an undercurrent, that is, with the improvement of residents' living standards, the consumption of home decorations is increasing. Large-scale decorative paintings and personalized decorations are also new areas that large-format printing should enter. This ultra-short personalized market is definitely a place for digital color printing technology.
In addition, there is a large-format large-format printing production market in foreign countries, which is a large-scale book production market. A 48-page color book printing product has been printed once, which has enabled printers to greatly increase production...
The large-format printing market has started to start, and business opportunities have loomed. Market demand is the goal of production. It can be described as a “big†trend.
"Big" - There is a huge market for large-format printing. However, how can enterprises seize business opportunities and how should they be positioned? I think we should mainly start from two aspects. One is the production of large-format prints; the second is the transformation of the corresponding equipment.
1. Production methods For large-format prints, corresponding methods should be adopted according to different batches and uses.
(1) Outdoor advertising Outdoor advertising should first consider the weather resistance, color brightness and production costs, generally more than spray and screen printing production, the comparison of the two methods are shown in Table 2. (To be continued)
Large format printing market (1)
"Big" - the trend of the first two concepts: First, we refer here to the large-format printed matter refers to the Daquan open format above the print, rather than the general printing manufacturers are accustomed to the A2, A0 format, due to large format The printing will be complicated and difficult, and special measures may need to be taken. Secondly, the printing referred to in this paper is color printing in a broad category, not just the four printing methods of flat, concave, convex, and silk, which are generally understood, as long as it is “transferring the image through some kind of carrier.†"Copy reproduction" can be understood as printing, which includes printing, printing, etc. This of course greatly expands the market. In the wave of market economy, it is not meaningful to simply emphasize the classification of technology and technology. What is important is how to combine multiple processes, seize business opportunities, and develop and dominate the market.