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Experts report that the market has increased by 3.5 percentage points in the last 12 months, and some stores have reported that their book sales have increased by 20%. Compared with the 5% growth in previous years, the growth of flexible packaging in 2001 was slightly weaker. However, the pace of activity in this market is very fast.
Current market consensus suggests that flexible packaging will continue to gain greater market share because it is gradually replacing rigid container production for existing product lines and is seen as the most flexible choice for new products. The independent bag-like packaging continues to grow. Sixty-five percent of participants in the FPA (Flexible Packaging Association) 2001 industry survey affirmed flexo technology, which has increased by 12 percentage points in the past year.
It is expected that in the coming year, flexible packaging will develop at an unprecedented speed, and the growth rate of 3.5% will bring the sales volume of flexible packaging to 20.4 billion in mid-2002.
The survey documents of the US Department of Labor and the Ministry of Commerce show that there are currently about 90,000 employees in the industry. Usually flexible packaging manufacturers are small manufacturing companies with no more than 100 employees. In 2001, 60% of packers had plans to purchase new or used equipment. The survey considered that the most likely equipment to purchase was a printing press.
Food manufacturers still occupy a major share of the industry and are responsible for more than 50% of end-user orders. Beauty and health care products share a 25% share, while other products account for the remaining 25%. The need to reduce costs will increase people's concern for flexible packaging materials. Because people need promotional packaging products, they want small prints, short cycle times, and more stringent control of total volume. Flexible packaging has become the main choice for packaging companies.
On the other hand, flexible packaging manufacturers have also listed some of the major issues to be solved by the industry. 40% of people think that there is an urgent need to expand the total amount of the industry, 20% strongly demand better control of material costs, and 20% want to continue to develop in the increasingly fierce competition, and at least 8% believe that the labor force is The first issue, 4% thinks how to reduce fixed costs is also a problem to be solved.
Consumers want products full of fun. Manufacturers hope to establish an emotional connection with consumers, establish a kind of loyalty to the outside world, and increase sales through internal processes. For consumers, the packaging's touchability and appearance characteristics play a very important role. Product packaging should be able to attract customers to touch it.
The structure and efficacy of the product also play a crucial role. Market sales staff should be concerned about how the product feels in the hands of customers?
Customers also need freshness. It must include health awareness, and the clarity of the graphic is the key. The customer wants to ensure that the food is safe and the packaging guarantees the safety of the food. These requirements contribute to the rapid development of PET materials.
In terms of portability and convenience, emphasis is placed on the characteristics of easy-open and peelable packaging. Anything that can increase product convenience and reduce operational steps can bring more profits to merchants. Marketers working in this area are able to stabilize the market's sales trends because they help people strengthen their awareness in this area.
Each end customer has different requirements. Automated and efficient machine operations increase speed, and the speed can be calculated by the number of product packages, in units of minutes, shifts, and days. The people’s desire is to find the means to control the cost of materials and inventory that can minimize major expenses. The ability to print on demand and print online has undoubtedly attracted many people. Manufacturers want to distribute fresh products in a timely manner so as to win more profits during the sale.
Manufacturers require guaranteed product packaging, and they emphasize the protection of products, especially those that can avoid product damage.
Retailers demand flexibility. Their responsibility is to improve the appearance of the products on the shelves and promote sales. The theory of retailers is that good packaging can enhance the characteristics of product classification and promote sales. 
American packaging market
Interesting, powerful, affordable, and easy to use... No matter whether it is consumers, packers, product manufacturers, or marketers, they believe that a qualified flexible package should have the above characteristics. So far, this market area has been developing steadily, and it will grow rapidly.