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See what the water park should do from the perspective of the visitor. If I am a tourist, what kind of characteristics should a (excellent) water park have?
First of all, the water park wants me to feel that it is for me, that is, the product and the market are to be in place. If any product is not in line with the market, it will not be attractive. There are differences in theme parks and water parks in different parts of the country. For example, in East China and Chengdu, the proportion of family travel is relatively high. For the time being, there is a trend in China to do theme parks: all the solutions, the first solution is basically done by equipment suppliers. The equipment supplier will introduce you from the perspective of maximizing your own interests, so that he is willing to recommend any large-scale solution. Because the price is relatively high, the transaction volume is relatively large. These large-scale equipments are specifically targeted at the crowd, and the space and the proportion of games are quite different from those of the land parks. If there is no adequate research on the market, the attraction of this park will only be average.
Secondly, after I went there, I couldn't have unhappy things. This is a basic requirement. Tourists spend money not to buy uncomfortable, so safety management is especially important. Everyone is concerned about big security issues. Like the security of equipment, the problem of drowning, everyone will focus on it. But for the theme park, the most uncomfortable but common occurrence is accidental injury.
In addition to avoiding unhappiness, meet my basic needs. Let the tourists play enough and have fun. Most of China's water parks are open during the peak season. What is the concept of playing in the peak season? A person usually has to play seven to eight projects to be satisfied. Can you satisfy me? The reception capacity and reception efficiency of the water park are fixed. How can the tourists be happy and reach the threshold of their satisfaction?
Fourth, it must exceed the psychological expectations of tourists. We need to create an atmosphere in the experience, in addition to meeting the needs of visitors for functional equipment entertainment, but also to meet their spiritual needs. In this way, we have to do better in all aspects of the organization of the event and the arrangement of the performance. Through the means of operation, various elements are integrated and coordinated. This requires the service provider to set higher standards in order to meet the requirements.
In addition, attractiveness is also related to consumption. As a tourist, after I enter the park, the first one is the consumption of basic services, such as wearing swimsuits, swimming laps, etc. The second is functional consumption, tourists are thirsty to drink, hungry to eat. The quality of our business layout and products is required to meet the corresponding needs; the third is spiritual consumption, such as organizing and organizing various activities.
Water Park Operations Management: How to improve the attraction of water parks?
The size of the attraction of the water park is directly related to the passenger flow of the water park, and finally related to the profitability of our water park operations . Investment managers know that under the current investment and business model, the passenger flow of the water park will drop faster in the first two years, which is also a major problem in investing in water parks. Some water parks maintain or increase the attraction of the park by adding equipment every two or two or three years. The sustainability of this model is not ideal, because the pressure to increase returns will naturally increase. It is also limited by factors such as the land used in the park.