HC Home Network News : On the morning of April 24, 2018, Skyworth's 30th anniversary scientific and technological achievements exhibition was officially launched. Skyworth's latest batch of "black technology" was unveiled. The exhibition was based on Skyworth's intelligent modern human settlement system scene-based experience. The content includes eight audio-visual entertainment systems, intelligent security systems, intelligent office systems, intelligent ice washing systems and other eight human habitat subsystems. Covers cool open system + DuerOS artificial intelligence technology, supports ATMOS 7.1 channel panoramic sound, intelligent speaker with screen, smart TV, ice washing products.

With the wonderful development of this achievement exhibition, the prelude of the Skyworth 30th Anniversary Celebration series was kicked off. On the afternoon of the 24th, Skyworth's 30th Anniversary Celebration was successfully held at the Shenzhen Bay Sports Center Gymnasium. The government, partners and Skyworth related leaders and nearly 10,000 Skyworth employees attended the event. More than 30,000 Skyworth employees learned about the celebrations through the live broadcast. The 30th anniversary of the founding of Qing Chuangwei.

At the celebration meeting, Skyworth reviewed the hard work history and outstanding development achievements of the past 30 years, and at the same time, once again clarified the overall strategy of transformation and upgrading in the next five years, that is, focusing on achieving the goal of 100 billion yuan revenue, implementing three major strategies and promoting three The construction of large bases and the creation of four business segments will build Skyworth into a leading enterprise with advanced technology, standardized corporate governance, efficient operation, strict supervision, incentives and global competitiveness, and leading enterprises in information technology.

After 30 years of hard work, Skyworth has become the benchmark of China's manufacturing industry.

In 1988, in the 10th year of reform and opening up, Mr. Huang Hongsheng resolutely decided to "go to the sea" to do business. Since then, it has opened up Skyworth's difficult entrepreneurial journey. In the past 30 years, Skyworth has invested in trading, remote control, and decoders, and has been involved in color TV manufacturing and color TV industry. Now it has developed into a leading enterprise in the field of smart home appliances and information technology with color TV as the mainstay.

Today's Skyworth has become the benchmark for Chinese manufacturing.

From the perspective of product capabilities, after 30 years of development, Skyworth has established an intelligent consumer electronics matrix, including smart TVs, air conditioners, refrigerators, washing machines, display devices, digital set-top boxes, network communications, 3C digital and so on. Among them, Skyworth's two major products of color TV sets and set-top boxes have always maintained a leading position in the domestic market, with a cumulative export of more than 10 billion US dollars, and 30 million smart TV activation users.

From the perspective of technical capabilities, Skyworth has adhered to technological innovation for 30 years and continued to increase investment in research and development. It has established 10 global R&D centers in Shenzhen, Nanjing, the United Kingdom, and Austria, and continuously promoted the development and innovation of new TV technologies. Color, from analog to digital, from network to intelligent iterative update.

In the past 30 years, Skyworth has actively participated in the formulation of China's DTMB standard and won the first prize of National Science and Technology Progress Award; undertaken more than 200 national nuclear high-base projects and national, provincial and municipal key scientific research projects, and successfully developed TV AI chips with Chinese independent intellectual property rights. - "Hummingbird". By the end of March 2018, the Group had applied for a total of 5,710 patents and 3,794 patents.

From the perspective of manufacturing capabilities, in order to pursue quality leadership, Skyworth has always adhered to thorough productism, promoted the spirit of craftsmen, implemented refined management, promoted intelligent manufacturing projects, and continuously improved product quality. At the same time, vigorously promote the construction of the Group's headquarters base, Guangzhou Intelligent Manufacturing Base and Zhangzhou Intelligent Manufacturing Base.

According to the plan, by 2020, the output of Skyworth smart TV will increase from the current 16 million units to 30 million units, and the output of set-top boxes will reach 40 million units from the current 34 million units. The output of smart appliances such as refrigerators, washing machines and air conditioners will be 220. Ten thousand units have grown to 20 million units.

From the perspective of market capabilities, in order to pursue market leadership, Skyworth has built a global marketing network. Skyworth has 23 overseas branches, 33 domestic branches, 199 offices, and 25,200 urban and rural specialty stores. The marketing model continues to innovate and the market capability continues to improve.

Now Skyworth has built a strong global market capability. Since 2014, Skyworth has achieved rapid market expansion through active global mergers and acquisitions. In 2014, Skyworth acquired the South Africa Xoceco factory and the famous local home appliance brand Sinotec; in 2015, it acquired the old German TV company Metz, and then implemented the “Skyworth+Metz” dual brand strategy in Europe; in July 2015, it acquired the famous European set-top box brand company Strong. The Group increased Skyworth's market share in Europe, Central Asia and North Africa; in December 2015, it acquired the ToJD TJP plant in Indonesia, and Skyworth's production base officially went overseas. At present, Skyworth's overseas market covers 3/4 of the world's five continents, and its territory is unprecedented.

As a benchmark for China's manufacturing industry, Skyworth has created a tax revenue of 35 billion yuan for the country and solved more than 40,000 jobs for the past 30 years. Skyworth SKYWORTH has also grown into a world-renowned brand worth hundreds of billions and has become a Chinese home appliance giant.

Active transformation in the next 5 years, accelerate the sprint to the goal of 100 billion

Skyworth, which grew up along with reform and opening up, is on the road of innovation and entrepreneurship, just like the cause of reform and opening up.

Faced with a series of new technologies, new models, and new challenges brought by the new environment, Skyworth's board of directors proposed the overall strategy for transformation and upgrading in the next five years, namely the “1334 Strategy”: Implementing intelligent and fine-flight around the goal of achieving 100 billion revenues. The three major strategies of internationalization and internationalization will promote the construction of the three bases of the Group's headquarters base, Guangzhou Intelligent Manufacturing Base and Zhangzhou Intelligent Manufacturing Base, and build four business segments: multimedia, smart appliances, intelligent system technology and modern service industry.

The implementation of the three strategies of intelligence, refinement and internationalization is a key measure for Skyworth's five-year transformation.

In the intelligent strategy, Skyworth's strategic path is gradually moving from product intelligence to smart home and smart community. Since the establishment of the Smart Family Development Department in 2015, Skyworth has built a complete smart home solution with “smart TV as the center and smart phones and robots as the auxiliary center” in just over a year. In the future, Skyworth will realize the rapid development of smart laundry, smart refrigerator, intelligent water system and intelligent living service in the way of technological innovation and model innovation, and vigorously deploy smart communities and smart cities.

At the Skyworth 30th Anniversary Science and Technology Achievement Exhibition, Skyworth Intelligent Modern Habitat System was unveiled. The system is based on cloud technology and applications. The connected devices include TV, washing machine, air conditioner, water purifier, air purifier, range hood, intelligent A series of sensors, such as speakers, aerial sound, electric curtains, light bulbs, light strips, smart sockets, panel switches, smoke alarms, carbon monoxide alarms, support scene linkage, and all single product voice control, with international leading level.

Around the intelligent strategy, Skyworth deep-cultivated AI artificial intelligence technology, not only independently developed the first AI image quality chip of the domestic color TV industry, but also reached a strategic cooperation with Baidu in March 2018, the two sides will carry out comprehensive and in-depth research on artificial intelligence. In-depth cooperation, the launch of the joint development of the two super AI TVs and smart speakers equipped with CoocaaOS and DuerOS twin engines.

In the refinement strategy, Skyworth said it will reduce costs through intelligent manufacturing engineering, improve the efficiency of supply chain integration, and enhance the market competitiveness of Skyworth products by relying on product quality and efficiency growth. In the future, we will increase research on intelligent manufacturing of EMS, PLC, digital acquisition systems, etc., break through new materials, new equipment, and new process technologies, accelerate the goal of intelligent manufacturing, and strive to achieve the level of intelligent manufacturing of color TVs, set-top boxes and other major products to Industry 4.0. level.

In the internationalization strategy, Skyworth will upgrade its OEM and ODM-based operations, not only to achieve large-scale operations in overseas markets, but also to seek internationalization of its own brands. Taking color TV as an example, according to the plan, by 2020, Skyworth's overseas market will achieve sales of 15 million units, and its own brands will account for 50%.

In terms of specific measures, on the one hand, the establishment of European R&D centers, products will be manufactured in strict accordance with German quality standards, and strive to grow into the top three TV brands in Europe within five years; on the other hand, actively grasp emerging markets such as Southeast Asia, Latin America, the Middle East and Africa. The market has huge incremental business opportunities.

With the advancement of the strategy of “intelligence, refinement and internationalization”, Skyworth is actively planning and constructing a number of industrial bases based on intelligent manufacturing based on the original manufacturing bases in Shenzhen, Guangzhou and Nanjing.

On January 8, 2018, Skyworth Group signed an investment framework agreement with Huangpu District and Guangzhou Development Zone. Skyworth will invest about 7 billion yuan to build a smart industry innovation base in the Sino-Singapore Guangzhou Knowledge City in the development zone. According to the plan, the annual output of smart home appliances will reach 30 million units, and the annual output of intelligent systems and terminal products will be 1.8 million units, with a total output value of about 30 billion yuan.

On January 17, 2018, Skyworth Group signed an investment framework agreement with Chenzhou City. The total investment of Skyworth is about 30 billion yuan. The plan is to build an annual output value of 20 billion yuan from the Qilin Lake in Zhangzhou, Anhui Province. , intelligent building, leisure tourism, green agriculture, a four-in-one intelligent community.

The construction of Skyworth's new intelligent industry innovation base will further form a complete industrial chain and value chain closed loop from high-end panels and modules to intelligent terminals and smart systems, further enriching Skyworth's industrial ecology.

From the domestic "color TV one brother" to the global home appliance giant, from the sword to the billion-dollar club, to the layout of smart families, smart cities, Skyworth has accumulated over 30 years, and has been at the top of the industry in terms of product innovation, marketing network and industrial layout. Position, and through the implementation of the overall strategy of transformation and upgrading in the next five years, Skyworth will reconstruct the enterprise value chain, improve the industrial ecological chain, further increase market share and corporate profitability, and accelerate the move toward the strategic goal of 100 billion.

Editor in charge: Wang Tengqi