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Another sign of the development of the eight offset presses is the increase in the number of offset presses. By the end of 1999, there were 25 domestic producers of offset presses, from the original Beiren and Yingkou. Weihai is a three-legged company that has developed into a group of companies such as Yingkou, Weihai, Weihai Haitian, Beiren, Weifang Huaguang, and diversified companies. Some enterprises that originally produced business card machines also expanded their product specifications, began to produce sixteen and eight open offset presses, and joined the ranks of offset printing presses. In addition, some companies that are not in the printing machine manufacturing industry, such as aviation, agricultural machinery, electronics, etc., have also begun to launch the production of eight open offset presses. In recent years, there are still some technical personnel who organize themselves to produce eight open offset presses. These rising stars often adopt marketing mechanisms that are closer to the market, socialized collaboration methods, and flexible sales promotion methods, and therefore have developed particularly rapidly. At present, some emerging companies have annual production growth of 30% to 40%; some companies have trial production of IO units at a time, and the second year has proposed the plan to create 100 units. With such a large number of enterprises, such a high output has caused the industry people to express general concern about the development prospects of the eight-dispensing offset press. In this regard, the author thinks:
1. Where domestic products have markets, they often attract numerous investors, entrepreneurs, and distributors to enter the market and compete. When the market is saturated, the supply of products exceeds demand, and the rate of return from high-industry to low-industry rate of return changes, there will be a balance between production and sales. But soon afterwards, there will be an oversupply situation. When this situation occurs, some companies will face changes in production and closure. In this regard, the history of domestic home appliance production is a best example. Therefore, the production scale of the octacopy offset printing press should not be further expanded. It is even more difficult to continue blindly following up and take the old road of duplicate construction. Enterprises with certain technologies and market foundations should continue to improve product quality, reduce costs, increase product market competitiveness, and increase market share.
2. Single-color, multi-function eight open offset press products, domestic production of products can basically meet domestic needs. Due to factors such as price, relatively few imported products. Qualified companies should establish quality assurance system as a means to formulate internal control acceptance criteria that are higher than industry standards, strive to improve product quality, and strive to improve product stability and reliability. The domestic eight-grid small offset press manufacturing enterprises should also make great efforts to investigate, research and implement various aspects in improving the appearance quality, implementing export safety certification, setting up export-oriented service system and product agency system, etc. Sold abroad to occupy a place in the international market. In this regard, Yingkou Guanhua Offset Printing Machinery Co., Ltd. has done a better job. At present, they have already achieved the batch export of small offset presses and brought a good start to the domestic printing machinery industry. In the aspect of improving the quality of the eight open offset presses, Yingkou, Beiren, Weihai and other enterprises have passed the ISO9000 quality system certification. It should be said that product quality is guaranteed.
3. In recent years, the proportion of octa-compact offset presses used for commercial printing, personalized printing, and short-run printing has increased. Therefore, there is also an increase in the market demand for multi-color, 8-open offset presses. While only a few companies in China can manufacture multi-color offset presses, the current market space is still relatively large, and some foreign products have already entered the market and have monopolized the high-end market. Some domestic manufacturers, such as the Beiren Group, have worked hard to develop four-color, eight-ply offset presses and have been successful in trial production. However, in the end, they did not continue to carry it out for various reasons. This is a very regrettable thing. It is not yet too late to make up for the dead, and now it is time for domestic companies to make up their mind to develop multi-color, eight-opening offset presses.
4. High-tech products that compete with octa-compact offset presses are mainly digital presses. Among them, one is developed from a copying machine, adopts sample scanning, wax printing, and printing methods for monochrome office printing; the other is developed by an offset printing press, and the proofs are scanned and laser-patterned (or unprinted). And printing for multi-color commercial printing. Both of these devices have now been imported into dozens of domestic units, including Heidelberg, Ideal, and Israel's direct plate-making and non-printing presses. Digital printing machines represent the direction of the development of printing machines. In the future, they will coexist with copiers and ink jet printers in the same market. The division of the market will be determined by the development of various products. It is understood that China's Huaguang Precision Machinery Co., Ltd. in Weifang, Shandong, has developed a digital press. This is a new attempt by the domestic small offset press manufacturers to enter the digital field. We should wish them success.
5. In the beginning of the domestic production of offset presses, most of them passed the imitation, technology introduction, Sino-foreign joint ventures and other stages. The products are still branded as foreign brands. In recent years, the market for eight-push offset presses has been booming. Companies mimicking the start have swarmed into the market. Therefore, most products still retain the shadow of foreign products such as China Eastern Airlines, Scraper, Hamada, etc., and everyone is almost a face, not having their own. Features. With the development of the printing industry, personalized printing is also a development direction. This requires that product development has its own characteristics in terms of costing, paper feeding, registering, printing speed, and functions. Your own brand, a certain market space.
In short, the market demand is multi-faceted and multi-level; the development of science and technology is endless; the desire of users for product demand is also increasing. The company must continuously improve its management level and constantly develop new products to meet various needs. Although the market for octa-compound offset printing machines is relatively good, there are some backward products that are beginning to show signs of backlog, and some companies are experiencing a decline in their production and sales rates. This is a problem that should be taken seriously. Of course, among many printing machinery products, the technical quality of the BAJU offset press products is relatively mature. Just like the initial stage of the international market for domestic home appliance product development, as long as keeping up with the international technology trend and actively exploring the international market, the domestic BAJU offset press products must be Will occupy a place in the world market.
Eight open offset press market outlook
Since the reform and opening up, along with the continuous deepening of the reform of the socialist market economy and the rapid advance of science and education, the printing machinery industry has ushered in the best period of development. In the past 20 years, the total value of industrial output and sales of printing machinery manufacturing industry has been increasing at a rate of more than 10% each year. Turnover of profits and taxes and economic benefits have been at the forefront of the machinery manufacturing industry. The prosperity of the printing press manufacturing industry was primarily due to the development of publishing, advertising, and packaging industries. It is the development of these industries that has drastically increased the total printing volume and stimulated the rapid development of printing machinery. In addition, since the late 1970s, the printing industry has begun a technological revolution of “say goodbye to lead and fire†and printing has entered the era of offset printing. Printing companies have eliminated the backward lead printing equipment, which is the second reason for the flourishing development of the printing press manufacturing industry. The third and most important reason is that the development of the socialist market economy, especially the development of the private economy, has stimulated the commodity economy, expanded the market for the application of printing presses, and thus promoted the development of the printing press manufacturing industry. The establishment and development of the octal offset press market started with office work. Production and sales of educational printing presses. The eight-ply offset press products were initially introduced into government agencies and schools to replace or partially replace the wax plate mimeograph equipment. After the duplicating waterborne version of the copying machine came out, the octal offset press won the favor of users with its quickness and quality. After the 8-open offset press solved and improved the accuracy of overprinting, its commercial use was recognized by the user, and the two-color, multi-function offset press was developed. One sign of the development of the eight offset presses was that the market stimulated the growth of output; in 1997, the output of the eight-open offset press was about 3,500 units; in 1998, the output had reached 5,038 units; according to incomplete statistics, the domestic The output of offset printing presses was about 5,385 sets, an increase of over 7% over 1998.