The German sports leader The adidas group has created the Outdoor Products division since 1991, although its outdoor distribution business has the largest sales network in the world, but its outdoor products business has been tepid for years. Recently, adidas (adidas) announced a high profile in China opened its first independent Adidas brand outdoor product store.

In response, Rolf Reinschmidt, Adidas Group's Outdoor Products Division manager, said in an interview: "Last year, adidas achieved good sales performance in outdoor sportswear with sales of 300 million euros, up 40% over the same year. Times set up adidas brand outdoor product store in China, the adidas fully enter the outdoor market is a correct choice.

In addition to Adidas, the main business of sports shoes soles R & D, production and sales in Thailand Asia shares also said it will invest a wholly owned subsidiary building RAX outdoor sports brand project, an estimated investment of 46,498,800 yuan, of which facilities such as software and hardware Cost 6380000 yuan, liquidity yuan. Almost the same period, the Longde Group, which was born in the field of foreign trade and processing, also convened dozens of partners from all over the country to negotiate with the brand name of its newly established outdoor equipment. The same desire to transform itself into the domestic outdoor equipment market.

In fact, Taiya shares and Longde Group optimistic about the outdoor sports market is not a temporary rise. As early as June this year, Taiya shares released a "Outdoor Products Market and Competitiveness of Thailand," the report pointed out that China's outdoor market is a straight-line upward trend, the outdoor sports equipment market will be 50% annual growth rate Growth, the hidden market will be more than 10 billion yuan.

Thus, with the continuous economic growth, outdoor sports industry has ushered in the development of spring.

Analysis of industry experts: outdoor sports is not just a popular sport situation, but also a beginning of the scale of the industry, the industry is attached to the movement itself and the health of the students also have an influence on the whole, which is commonly referred to as "Industry Chain." However, at present, the domestic shoe enterprises in the outdoor sportswear industry are not perfect, and the enterprises specializing in outdoor sports functional fabrics and outdoor sports shoe materials are still few with no cluster effect.

Relevant data show that in 2001, the scale of China's outdoor sports market was only 45 million yuan, reaching 2.6 billion yuan in 2006, with an average annual growth rate of over 100%. Sales of outdoor products in China reached 6 billion yuan to 8 billion yuan in 2010, which is expected to increase to 10 billion yuan in 2011.

For now, although the sales gap between individual enterprises is relatively large, the outdoor sports market in China grows 30% annually, and the investment and consumer groups in the domestic outdoor sports market are rapidly expanding. Therefore, between outdoor sports brands and traditional sports brands The sales scale will be gradually narrowed.

Today, outdoor sports has more than adult areas, Quanzhou shoes enterprises, such as Kadoorie, Ming Wei, also opened the outdoor market journey, aimed at young outdoor equipment in this market segment, hoping to subdivide the field, the rapid realization of the industry and brand. In this restructuring, the background of adjustment, has a vast space for development of outdoor products market has become a sports brand choice.

Outdoor sports gradually "popular"

Since the end of the eighties of last century, outdoor sports have entered the domestic market and have not reached a certain scale until the beginning of this century. They have begun to popularize the "high-end leisure sports that can only be enjoyed by a few people". Today, more than 3 million people participate in organized outdoor sports activities each year in China. Nearly 7,000 professional and non-professional outdoor product retail terminals have been formed, and a series of associations, including brands, channels, media, exhibitions and professional associations have been formed Of the industry composition, emerged a Pathfinder and other local outdoor sports brands.

With the 2008 Beijing Olympic Games and the 2010 Guangzhou Asian Games held, as well as ispo china and other professional organizations in recent years, in-depth cultivation and promotion, a good impetus to the maturity and development of China's outdoor sports industry. According to the survey, 12 European professional outdoor brands such as climbing brand Mammut, Klattermusen, Haglofs, sports equipment and leisure brand KETTLER also collectively landed in the domestic market in 2011.

China has a consumer base that impresses the world and a large population base foreshadows the vast outdoor market. At the same time, China has a wealth of natural tourism resources that can be utilized and developed. It is a perfect natural foundation for the development of China's outdoor sports.

Outdoor sports and athletics for the purpose of different traditional sports. Outdoor sports is not only a sport, but also a manifestation of a healthy lifestyle. It is the transformation of people's life needs from material pursuit to spiritual pursuit.

As the economy continues to grow, as people pursue healthier, more natural and more personalized lifestyles, outdoor sports will surely develop into one of the main modes of tourism and leisure. All this seems to indicate that the spring of China's outdoor sports industry is really coming.

An outdoor enthusiast said in an interview: "Xinjiang is rich in tourism resources and I had an incomparable love for other people in this land since childhood. I often looked out at the white and mysterious Bogda Peak and imagined myself going to the summit one day , Unveiled her mysterious veil, also frequented the vast desert, dangled by her beautiful curves and golden colors.

"June 2010, wild outdoor was established." The source told reporters. As a few years ago he led more frequently, and met in the outdoors all kinds of friends, many of my friends trust him. He opened the wild club, also insisted on a weekly walk, mountaineering, camping and other activities. From time to time in the buy site for some products limited time auction and other promotional activities, has been greatly acclaimed customers, sales have soared.
High-priced business opportunities

Than the other sports, outdoor sports more emphasis on professionalism, functionality, equipment including tents, mountaineering bags, sleeping bags, cushions, outdoor apparel, footwear, mountain climbing supplies, tools, cutting tools with a shovel, stoves tableware, outdoor lighting products , Outdoor food and medicine, book maps, ski equipment, all kinds of measuring instruments, glasses and other special outdoor sporting goods, etc., expensive. Outdoor clothing alone is great, underwear to light and breathable, can make sweat quick-drying; sports jacket to be light and warm; a waterproof, dustproof, breathable and good assault clothing to 2000-5000 yuan, mountaineering bag 2500 yuan , Walking shoes more than 1,500 yuan, more than 500 yuan pants.

Although expensive, the outdoor sports market has shown signs of prosperity. Major shopping malls in Beijing and Shanghai Metro, Carrefour and other large supermarkets can see the growing number of outdoor sports products store, picnic supplies, tents, sleeping bags, mountaineering bags, pressure gauges and other product categories increasingly see. The major sites of electronic sales, Internet users buying interest in such products is also noticeable.

In fact, the earliest aware of the great value of outdoor sports local sports goods company should be Li Ning . Years ago, Li Ning and Aigle International SA of France established Aigo (China) Outdoor Sporting Goods Co., Ltd. with a 50% shareholding interest in each of them. It is responsible for manufacturing, marketing and selling Aigle branded outdoor sports and leisure products in China Clothing and footwear products. In addition, Li Ning brand and some primary outdoor products - the cooperation with Michelin field shoes, designers engage in the "cat claw series", built on the Li Ning ATproof fabric wind and rain gear, the price 300-500 yuan between.

On the one hand, the performance of domestic traditional sporting goods enterprises declined while on the one hand the domestic outdoor sports equipment market grew by nearly 50% each year. The rapid development of China outdoor market, more and more sports brands to enter the outdoor market, the competition has become increasingly fierce. Many outdoor sports brands said that in 2012 in addition to improving the layout of stores and brands, but also to expand the business area of ​​existing shops, improve yields.

Sportswear Nuggets outdoor market

It is reported that the annual sales of outdoor brand Pathfinder less than 800 million, the traditional sports brand Anta , Li Ning, annual sales of 8.090 billion already. "A small" outdoor brand, the need to unite Zhisheng.

Say "peer is a friend", but for Hubei in the outdoor sports industry businesses, I am afraid this sentence RBI discounts. Starting from 2005, a number of outdoor clubs, including the Leopard, Chinese Dragon, Skyrim, Compass and so on, have conscientiously initiated the establishment of the Hubei Outdoor Sports League, which has made the clubs form a self-restraint, integrated resources and common development. Currently more than a dozen outdoor clubs formed a certain scale. Most clubs have annual sales of 60 million to 800,000 yuan, more than 100 million individual.

Analysis of the industry, the development of sporting goods industry is the industry segmentation. In the highly competitive outdoor market, manufacturers often face two paths. One is to locate a professional "ALICE" with many peers. The other path is to target the mass consumer market and take the " Pan outdoor "road. Pan outdoor market is bigger, our city outdoor sports companies have adjusted their strategy, and some 70% of the products are for everyday outdoor experience, professional products accounted for only 30%.

"In recent years, the domestic outdoor market continues to expand, but still in a crowded stage, the brand breakthrough but also focus on product performance, retail sales in China's textile market in 2010, with special outdoor performance apparel has more than 2% Pang Xiaozhong, director of the Science and Technology Development Center of the State Sports General Administration of Sports Science, said that the concept of "pan-outdoor" has not denied the functionality of outdoor brands. Moreover, many domestic outdoor brands do not function in many functional tests such as ventilation, abrasion, Lost in foreign brands even better than foreign brands, how to make ethnic outdoor brands based on the international market, domestic operators need to ponder the issue.

Outdoor sports is not only a popular sports situation, but also a beginning of the scale of the industry, the industry is dependent on the movement itself and at the same time also have an impact on the sport as a whole, which is commonly referred to as "the industrial chain" . In addition, peer collaboration, but also the upstream and downstream industry chain collaboration.

Shoe Star to rely on the joint integration of highly efficient industrial chain in addition to creating their own outdoor brands: "Double Star Dengfeng", its outdoor series to create a set of outdoor sports equipment, the types of outdoor products involved mainly include outdoor mountaineering clothing, , Ski suits, Fleece garments, Quick-drying underwear, Quick-drying underwear, Hiking shoes, Hiking shoes, Hiking shoes, Hiking gloves, Hiking caps, Sleeping bags, Tents, Outdoor backpacks, Protective gear, Auxiliary equipment, etc. The full range of professional outdoor supplies.

Experts point out that shoes and clothes are the core products of outdoor sports equipment. Under the circumstance that the domestic outdoor sports market is getting hotter and hotter, the functional requirements of outdoor sportswear on moisture absorption and perspiration, waterproof and antifouling, anti-static and anti-ultraviolet Very high, which requires the upstream fabric enterprises to provide a strong package. Obviously, the current domestic shoe in the outdoor sportswear industry is not yet perfect package, specializing in outdoor sports fabrics and outdoor sports shoes development of the business is still small, did not form a cluster effect.

This shows that the outdoor sports industry to develop, it is bound to jointly develop new materials, design and production processes to support the industrial chain products.

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