Although the furniture market in the country is still in the “severe winter”, in Taiyuan Taiyuan, various furniture companies and major businesses have not been frozen by the “cold”, but are preparing for the arrival of the industry “spring”. Recently, the author interviewed in Taiyuan Furniture Market and learned some positive practices of Longcheng furniture enterprises and merchants.

Manufacturing advantage is the brand advantage

For a long time, Taiyuan furniture has been known for its manufacturing, and there are fewer well-known brands, so it is difficult to enter the national market. In contrast, Guangdong furniture and Sichuan furniture have produced many well-known brands. With the brand effect, furniture companies in these regions have been able to expand their territory in the country. In the Taiyuan market, there are many well-known furniture brands in these regions.

Therefore, the advantages of chemical manufacturing as a brand advantage have become an urgent problem for local furniture companies. Now many furniture companies in Taiyuan have begun to increase their investment, introduce advanced equipment and high-end talents, and start with the design and product quality to create a furniture brand with Shanxi characteristics. For example, Shanxi Dakang Office Furniture Co., Ltd. mainly produces high and mid-range office furniture, teaching furniture, hotel furniture, restaurant furniture, all kinds of sofas and chairs, etc. The products are simple and generous, colorful and colorful, and the styles are novel and changeable. Through the efforts of all employees of the company, the brand “Dakang” has gradually been accepted by people and has become a main force leading the trend of furniture in the region.

There are also furniture companies to learn from the successful experience of Guangdong, Sichuan and other places, market-oriented, brand building as a breakthrough, and safely through the market "cold winter." For example, Shanxi Palang Furniture, with the service concept of “Customer is always right”, adheres to the development concept of “Innovative and Pragmatic”, and its two brands “Xinpai Lang” and “Dragon City Dinghe” have achieved good results this year. And the development momentum is optimistic.

Of course, building a brand is not a day's work, and must be recognized by the majority of consumers. How to let more consumers know, understand, and identify a brand, the most effective way is to widely advertise, through a variety of media for a wide range of publicity and promotion to expand influence and visibility. Taiyuan furniture companies need to redouble their efforts in this regard.

The store image is fully upgraded

Manager Wang of another furniture company in Shanxi told the author that there are two stores in Taiyuan, which are located in the beautiful home and Red Star Macalline.

Recently, after the store has been upgraded and renovated, the beautiful home store has been refreshing in terms of in-store design and sample display. As a result, the number of people entering the store every day is much higher than the original one, and nearly double the traffic of several other stores around. As passenger traffic increases, so does the volume. Manager Wang believes that obtaining such an effect is inseparable from the renovation of the storefront.

Manager Wang also introduced the situation of the Red Star Macalline store. The reason why the store settled in the Red Star Macalline, the first is to look at the red star Macalline this gold sign, consumers will come here. This is to enhance the brand value of others by using other people's brands. Secondly, the store has an area of ​​about 800 square meters. After the renovation, the overall image is more fashionable and generous, and the functional layout is more reasonable, which brings more convenience to consumers.

In addition to furniture companies, Taiyuan's local furniture stores also organize various activities to activate the market and drive sales. For example, the Lishi Pavilion has achieved good results in contrarian growth by holding activities such as furniture direct sales month, solid wood furniture culture festival, and furniture “trade-in”. Through the above interviews, the author believes that the furniture companies and major businesses in Longcheng Taiyuan are ready to meet the "spring" of the market.

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