NINGBO NEWMORE IMP. & EXP. Co., LTD. was established in 2020 and we are one of the trading company for Kitchen and Household Electronic Products.
We always aiming to be the most reliable household products supplier and expert of the world, persistently carrying on home & Kitchen Supplies.
There is no best, but better.
5-Speed Electric Hand Mixer
This is a versatile combination, a great kitchen gadget for baking, cooking, serving, mixing and preparation. This kitchen essentials set include a handheld electric mixer with 4 attachments(balloon whisks, beaters), 5 nesting mixing bowl, 4 stainless steel measuring cups, 7 steel measuring spoons and other baking tools. All of stainless steel attachments are dishwasher and fridge safe.
LED Lamp USB LED Light
This touch table lamps are designed to be soft, stable, and non-flickering light. The office desk lamp adopts surface led light source design which could perfectly eliminate glare, visual fatigue, and improve visual effects.
USB Rechargeable Fan
This handheld fan supports 3 wind speeds adjustment easily by 1 button. Speed 1 is light wind for about 10 hours, Speed 2 is soft wind for 7 hours, and Speed 3 is strong wind for 3 hours. Light Wind is comfortable and quiet, for indoor; Strong Wind is powerful but with lower noise, for outside.
Bathroom Accessories,The Range Bathroom Accessories,Gold Bathroom Accessories,Target Bathroom Accessories NINGBO NEWMORE IMP. & EXP. Co., LTD. , https://www.newmore888.com
Four brands development strategy, the perfect image of the plastic wardrobe enterprise
The rapid development of the sliding door industry in the past two years has made many companies look hot and have entered. However, the current Chinese wardrobe sliding door industry is still in an immature and extensive operation stage. Many companies have found that the wardrobe industry is not as good as the results of comprehensive analysis. So, how can we operate to make the company develop smoothly and rapidly?
Plastic lattice, clear product positioning
Wardrobe sliding door products are highly customized furniture building materials. Its market demand is quite different from that of the finished product (community network forum) and the flooring market. Most of the finished furniture is what the enterprise produces and what consumers buy. Therefore, it is necessary to adjust the product structure and carry out in-depth and extensive before the product structure adjustment. Market research to adapt the adjusted product structure to the wardrobe market demand.
New wardrobe enterprises should rationally integrate according to existing resources and shape their products. Furthermore, according to the domestic market segment, the adjustment of products, including price and quantity, must be consistent with the strategic direction of the company. Therefore, the product structure is consistent with the brand positioning and is consistent with the corporate development strategy.
Wear clothes and implement branding strategy
One of the main reasons why many furniture and building materials companies can't cope with the impact of economic contraction on the market is the lack of their own brands and brand value.
At present, the competition in the domestic wardrobe market has become more and more mature. The era of winning by a single point advantage has passed. Instead, it relies on the brand-based system to win the competition and enter the stage of brand success. The competitiveness factor focuses on the brand. There is no core of competition without a brand, and there is no foundation for sustainable development. It is difficult for ordinary consumers to reasonably judge the quality of products, and they believe in the power of brands. Therefore, exporting companies must understand their own advantages, shape their own brands, implement brand winning strategies, and do a good job in brand positioning and brand promotion.
At present, the wardrobes with better operation in the domestic market are basically enterprises that have made achievements in brand building, such as Sophia, Hao Laike, Dinggu, Ou Pai, Shang Pin, etc., which are all outstanding in this respect. In the brand building, the new wardrobe enterprises should plan the future brand direction according to their strategic positioning and brand positioning, and plan specific brand promotion measures and methods according to the domestic consumer status and media conditions. In the Chinese market environment, advertising has a strong driving force in marketing, and the success of brand appearance is also the key to brand promotion. Therefore, it is necessary to establish strategic alliances with professional magazines and professional exhibitions, and strengthen cooperation in various aspects to cover all communication activities such as advertising, promotion, public relations, direct sales, CI, packaging, news media, etc. within the scope of marketing activities. To enable the company to exert its strong brand effect when it first enters the market, break through the existing brand control situation in the market, and occupy the share of the consumer's mind.
Fitness, perfect channel network and refined management
The perfection and refinement of the channel network plays an important role in the circulation and sales of wardrobe products. There are many kinds of channels: self-employed, joining agents, e-commerce, tooling, etc. For building materials companies that are not familiar with the operation of the wardrobe market, dealer channels and engineering channels can be given priority.
The first link in the dealer channel is investment attraction. Without a dealer, your product can't be in contact with consumers, and naturally it can't be sold. Most export enterprises are basically blank in the domestic market, unfamiliar with the domestic market, lack of experience and ability to operate the channel, do not establish a good channel model and formulate a reasonable channel policy, do not know what the dealer is most concerned about, no Knowing which aspects to improve themselves, do not know what policies can attract dealers to join, what policies can allow dealers to invest enough energy to operate, other policies can not really be in place.
Therefore, when laying out the dealer channel, the marketing network should be properly arranged according to the company's own strength, development strategy, and regional differences and distribution characteristics of market demand, and a sound channel management policy should be established. Under the premise of not harming their own interests, to meet the interests of distributors, from the channel development policy, channel incentive policy, channel control policy, channel optimization policy and other aspects, let dealers feel that your products are profitable; at the same time, with the right amount Manpower, material resources and financial resources, improve the execution of channel management, control the normative and efficient operation of the channel, so that the products of the enterprise can be delivered to the customers in a cost-effective and smooth manner, and thereby consolidate and develop the strategic foundation of the enterprise.
Wear jewelry and make a good model market
In a highly competitive market environment, many dealers are cautiously operating, and the terminal is a place where furniture companies' products, brands and consumers directly contact. Although, in the past two years, due to various factors such as real estate policy, physical terminal sales are bleak. However, in the next few years, hypermarkets and specialty stores will still play a leading role, and the single-store business force of the terminal will play a particularly important role. Therefore, export enterprises must first “rush to land†furniture stores, especially brand hypermarkets must enter. But you can't blindly enter. At the same time, we will pay attention to the surrounding secondary and tertiary markets because there are 70% of consumers in China.
In the domestic market, whether you are self-employed or support major customers, you must first do a few model markets, focus on creating a terminal image, a good start is half the success, with a good model store or model market, the probability of successful promotion It will increase exponentially. Through the creation and improvement of the terminal single store's business force, the company's terminal business capacity will be improved, so as to drive the overall sales of the company.
Source: China Wardrobe