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Furniture market: four must-have for growing cabinet companies
With the continuous development of the cabinet industry in recent years, many small and medium-sized cabinet companies have begun to gradually expand the market scale, and strive to obtain greater benefits.
Overview of the cabinet market, due to the fact that the industry has not yet formed a monopoly of giant companies, although leading brands have occupied the leading position of the market and formed a certain brand influence, most of the first-tier markets have been divided, but in the second and third-tier markets, well-known brand cabinets and Small and medium-sized cabinet companies are also standing at the same starting line, and the market for cabinets in various subdivisions is still a blank area. These are all opportunities for the development of small and medium-sized cabinet enterprises.
Then, in the face of market opportunities, how can small and medium-sized cabinet companies develop faster and better?
1. Product quality. In order to develop in the long run, cabinet companies must enhance their sense of responsibility and mission, strictly control raw materials, and strive to produce high-quality products for consumers.
2. Production process. Good product technology, first, need advanced equipment, second, need high-tech talents, and also implement a reporting system, so that every employee becomes a supervisor and reduce the error rate.
3. Service level. Cabinet service to dealers mainly includes three aspects, marketing services, daily communication and service after-sales. Marketing services are mainly reflected in several aspects of site selection, decoration and opening promotion. Daily communication is the most easily overlooked problem for the company. After the dealer opens the business, it ignores it, causing a large gap in the dealers and no sense of belonging.
4. Product price. Before formulating product prices, sales personnel must conduct in-depth market research, listen to distributors' opinions, and collect competitors' product price information to ensure that the final product price can satisfy distributors and consumers, and enable cabinet companies to obtain sufficient profit.
Source: China Cabinet Network