Emerging economies will drive the continued steady recovery of the global advertising market Zenith Optimedia, a subsidiary of Publicis Groupe SA, expects that the global advertising market will continue to recover steadily in the next three years, driven by emerging markets such as China. In 2011, China is expected to surpass Germany as the world ’s third largest advertising market . According to the US "Advertising Age" (Advertising Age) website news, the strength of the report shows that the current top two advertising markets are the United States and Japan. Over the next three years, China ’s advertising expenditure is expected to increase by 51%, and will reach US $ 34.24 billion by 2013. Although the size of the Chinese advertising market is currently only more than half of the Japanese advertising market, it is expected to reach three quarters of Japan by 2013. Expected to be affected by deflation and heavy government debt, from now to 2013, Japan's advertising expenditure is expected to increase by only 5%. According to Bloomberg News, Power Spread stated in the report that until 2012, global advertising spending will not exceed the highest value set in 2008. The high debt of developed economies, the current employment situation in the United States and the concerns raised by the euro zone The increase in advertising expenditure has a certain impact. However, Strength Communication is still optimistic about the overall trend. The agency said that corporate profitability has rebounded, and the huge cash reserves built by many companies have left them with sufficient safety space to invest in the future. Strength Communications expects that global advertising expenditures will increase by 4.9% to US $ 449.7 billion in 2010, a slight increase from the previously expected 4.8% increase. And it is expected that global advertising expenditure will increase by 4.6% in 2011, and will increase by 5.2% in 2012 and 2013. The report said that emerging markets have become the key strategic core for advertising agencies, such as China and Brazil. China has become the second largest force driving the growth of global advertising costs, second only to the United States. Although the growth rate is not as fast as China, the United States will continue to be the number one driving force for global advertising cost growth in the next three years. The above information source "Venture Investment" is authorized by the China Venture Capital Research Institute (CVCRI) to publish it. All rights reserved. Please indicate the source when reprinting. For more information, please click download to view all articles. Slimming Machine Weight Loss,Slimming Cavitation Machine,Emsculpt Neo Rf Machine,Body Care Slimming Massage Belt Foshan Liqia Hardware Products Co., Ltd. , https://www.liqiahardware.com
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