In recent years, with the improvement of people's requirements for sleep health and comfort, the bedding market such as soft beds and mattresses has developed very rapidly. Not only are new materials, new designs and new technologies emerging, but products and markets are becoming more and more detailed. Points, all soft bed companies are striving to innovate, upgrade products, and seek a differentiated development path. A few days ago, the reporter visited the market and found that there is a professional children's bedding brand. Compared with adult bedding, these soft beds, mattresses and pillows designed for children are not only bright in color, more targeted in design, and more materials. Environmental protection, and positioning is very high-end, the price of tens of thousands of dollars for many parents exclaimed "injury can not afford."

Product observation

Children's mattresses are designed according to the physical characteristics of children of different ages

At present, children's mattresses appear on the market. These mattresses are designed according to the characteristics and needs of the children's spine of different ages, and the design is more targeted. For example, before the age of 6 is the child's rapid growth period, weight and height will increase rapidly, this time the child's sleeping mattress needs to be soft and moderate, and has good support. Children over the age of 6 are physically active and need better relaxation and rest, so the mattress should be made of breathable 3D materials and latex.

Children's soft bed, bright colors, fabrics and corners emphasize safety

If you only look at the appearance, the characteristics of the children's soft bed are still very clear. The reporter saw in the Panyu Jisheng Weibang Aidic store that a series of soft beds specially designed for children are stylish and yet cute, with imitation ships, rockets, cradle and other designs, and the colors are very bright and lively.

In addition to the aging design of color and color, compared with adult soft beds, children's soft beds pay more attention to safety considerations and fabric choices. According to Sheng Yan, director of marketing for mousse bedding, children's soft beds pay great attention to safety design, and more streamlined shapes are used. Not only the corners are rounded, but also the surface of the bed frame is covered with a soft sponge. It will not be easily injured if the child touches it. At the same time, soft bed fabrics are mostly made of natural cotton. For example, the soft bed of young children will choose soft and delicate fine flannel, while the soft bed of teenagers will adopt softer denim, etc., and they are all designed with removable and washable design. Wash and replace.

Market direct

Children's bedding is becoming more specialized , priced at tens of thousands, consumers exclaimed "too exaggerated"

Soft beds are new furniture that has developed with the improvement of people's living standards and the demand for sleep quality. It has developed very rapidly in recent years. In the past, soft beds were roughly divided into fabric beds, leather beds and leather cloth combinations according to the different fabrics. With the continuous improvement of people's concepts and requirements, the soft bed market is more and more subdivided. A bedding brand and product designed specifically for children.

A few days ago, when reporters visited the major home stores, they found that there are many professional children's bedding stores in the Guangzhou market. They provide soft beds and mattresses that are more suitable for children and adolescents aged 0-18. Pillows, such as the professional children's bedding brand Aidiqi under the mousse, and the imported Ikas from Spain. In the interview, the reporter found that the price of soft beds and mattresses in these professional children's beddings is only higher than that of the same type of adult products, even far beyond ordinary children's furniture and mattresses, single bed bed frames. The price is about 10,000 yuan. Some multi-functional children's beds are even priced at 20,000 yuan. The professional children's mattresses are often more than 10,000 yuan. The whole set is usually as high as 20,000 yuan to 30,000 yuan.

According to the sales staff of the Eddie store, the children's soft bed will be more professional and more targeted than the adult soft bed. At present, it is mainly facing the high-end market, and the price will certainly not be low. A soft bed can reach one or two thousand yuan, but Since its launch, it has been well received by the market, because parents are now paying more and more attention to children's sleep health, and are willing to pay for a good sleep environment for children. However, according to the random consumer survey conducted by reporters in the major home stores in the city, there are still very few people who can accept such high-priced children's bedding products. Most consumers think that such prices are “too exaggerated”. Ms. Chen, who is planning to buy bedroom bedding for her son, believes that children grow so fast, and the characteristics and preferences of each stage are very different. At least two beddings must be replaced before the age of 18. "The price is really unacceptable." "There are also consumers who ridicule," "This is a special offering for the second generation and the rich three generations. It has nothing to do with the people." In the interview, a small number of consumers thought that if these children's bedding really promoted. So professional, scientific, and expensive are acceptable, but I am afraid that this is just a marketing tool or hype.

Consumption tips

Children use different pillows at different stages of growth

For a healthy sleep, it is not enough to have suitable soft beds and mattresses, so many bedding brands have also introduced professional children's pillows. Li Zhiyu said that compared with all kinds of adult pillows, children's pillows emphasize the applicability of the stage. Different pillows should be used in each period. It is not possible to use a pillow from small to large, and it is not necessary to use adult pillows for children. For example, baby pillows, BB usually begin to learn to look up after 3 months, and the cervical spine segment has a forward physiological curvature. Therefore, in order to maintain physiological rigidity and maintain a comfortable posture, the baby begins to use the pillow 3 months after birth, and the baby pillow height is 2 About cm or so is suitable; for infants born after 6 months, the height of the pillow can be increased to 3-4 cm. The texture of the pillow should be soft, light, breathable and hygroscopic, but it should not be used with soft materials; 3 to 6 years old The height of the children's pillow is generally about 5-6 cm. After that, as the child grows up gradually, the height of the child's pillow can be gradually adjusted, generally within 6-9 cm.

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