Packaging is not to win with sensationalism. In the spirit of seeking truth from facts in the market competition, what level of wine is the packaging design should reflect the level of the same level. In general, white wine packaging can be divided into middle and low grade, high-grade, gourmet (reserve or commemorative) wine packaging.

Middle and low wine packaging

Middle-to-low wine drink refers to the relatively affordable price of liquor, middle and low-end wine packaging design, due to cost considerations, making it in the packaging materials, production processes and other aspects will be limited, so the performance of the packaging will have a certain impact. However, it does not mean that there is no cultural expression in mid- and low-end wine packaging. Good creativity, good positioning, and just-in-time performance can be used to design excellent but lower-cost packaging.

Premium wine packaging

High-grade wine refers to high-priced, beautifully packaged, more exquisite, cultural quality of liquor. High-grade wine packaging emerged with the advent of alcoholic liquor, and the success of Shuijingfang warmed up to form a development boom today.

Liquor companies to avoid the negative impact of the new consumption tax policy, improve liquor profit margins, have launched high-end brands, turned to compete for high-end wine market, which has become the current trend of liquor development.

The competitive pattern of high-end liquor in China may be divided into four major camps: the two old brands Wuliangye and Maotai are in the first camp; the strong brands represented by Shuijingfang, Jiugui Liquor and Guojiao Liquor 1573 are in the second camp; Xifeng Wine, The sub-strong brands represented by Shed Wine, Dacheng Mingjiao Fine Collection, and Everlasting Life are in the third camp; the fourth camp is a regional brand or motley army represented by SMEs.