As the leading brand in the domestic flooring industry, Nature Floor enjoys a high market reputation and reputation in the industry. Recently, the Mid-Autumn Conference on Nature Flooring was held in Nanjing, and it will also bring a brand new operating model to the company, attracting the attention of many insiders and consumers. So how does this model work? Why did you choose Nanjing as the first stop? Facing the camera, Yu Jianbin, vice president of Nature Home, made a new interpretation.

Yan Jianbin, Vice President of Nature Home, interviewed by 365 Xiaobian

[365 Xiaobian] It is understood that many dealers' friends have taken the opportunity to come to the Nanjing branch. Does it also bring a new operating model?

[佘总] The mid-year meeting of nature dealers, I called for opening in Nanjing, the reason is that according to the pace of our company, this year in Nanjing has a relatively large movement, five categories of stores to invest in large-scale rectification, So let the dealers come over and take a look, by the way, after learning, there are conditions in the future, you can also refer to this model to do.

[365 Xiaobian] What is this new operating model? Compared with the previous marketing model, where is its biggest advantage?

[佘 】] Before nature put all the products in one store, this practice will be blurred. After listening to a lot of opinions, I decided to carry out the rectification and integration of the store. Divided into five categories of stores, the first store all operating the world's top ten brands of products, the second category is Muxiangju, all are the top products in the solid wood, the third store is called the solid wood supreme, fourth It is a composite high-end store, and the fifth store is an industrialized product store, suitable for low-end and mid-end consumption. It is hoped that through integration, consumers can save time and effort and be more precise when purchasing. In terms of layout, it will also be planned according to the grade class of the product, and the product and the store will match.

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