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2, color and pattern For low-calorie, low-cholesterol, micro-sugar, thin salt health foods, early designs generally use light colors, and even white tone, suggesting that the product does not make people fat or stimulate high blood pressure, heart disease This use of color gives people the illusion of "puritan food" and later gradually turns into a warm color series for food. However, the packaging of healthy supplement foods such as various vitamins, calcium, zinc, selenium, seaweed, cod liver oil, sunflower oil, garlic oil, evening primrose oil, etc. is generally based on the color of creamy, ivory and Other elegant colors. Health food packaging screen, the general composition of a relatively simple, to show the natural sense of the main, so often use the pastoral style, such as pasture, fruit, wheat and other real images to express the product's natural ecology.
3. Description and labeling The nutritional ingredients expressed in the packaging of healthy foods must be approved by the competent authority, and their effects cannot be arbitrarily exaggerated. With regard to the health characteristics of food, there are regulations in all countries. Such as the US Food Administration recently announced the provisions of the sodium content of food, required to indicate the sodium content or salt content of food on the food packaging label, and requires that each food contains less than 35 mg sodium, can be marked "No sodium" or "No salt added". France's regulation on food calorie content: Each serving of food not exceeding 300 calories is allowed to be labeled "low calories."
Markers of health characteristics are generally arranged in the focus of the front sight of the package and are very eye-catching. Trademarks, product names, health characteristics, physical images and capacities have become the five major elements in the design of healthy food screens. In order to facilitate the production and marketing of healthy foods, the Lakhar Lab in London, United Kingdom has designed a set of "healthy food symbolic symbols." In addition, the date of shipment and the expiration date must also be stated on the packaging.
Foreign food packaging design
1. Serialized Whole Health Foods generally appear in the form of a series of products. Therefore, the interior design is also serialized. For the same brand of different varieties of food, fonts, layout style uniform, in order to enhance visual effects. The color, fragrance and taste of different varieties of food are generally distinguished by color codes. For example, the same brand of juice candy, orange orange, fruit, honey, walnut flavor with green, sesame flavor with brown, apricot flavor with apricot, the rest of the trademark, font, picture style uniform, in visual effects There is both a sense of integrity and distinction.