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The Intellectual Property Brand of Entrepreneurial High-Quality Workers Faced with the world's new economic situation after China's accession to the WTO, how should packaging companies face challenges so that China will truly become the largest medium-sized packaging manufacturing industry in the world and occupy a place in economic globalization?
Some people said that the introduction of international advanced production lines, good production quality, high technological content of products or the development of competitive new products will be able to successfully respond. However, this will inevitably lead us to fall into the misunderstanding, that is, we only focus on the development of enterprise hardware and ignore the development of software that is more important than hardware. Software is an intangible asset. The accumulation of such intangible assets will enable enterprises to fundamentally increase their competitiveness.
First, creating a group of successful entrepreneurs will create entrepreneurs. Similarly, an entrepreneur will save the company. There are tens of thousands of packaging companies in China, and there are thousands of factory managers and managers, but they can be called entrepreneurs.
What is an entrepreneur? The so-called entrepreneur should be a soul figure with vision, good at strategy, good at business innovation, good at strict management, and can play a central role.
The reason why entrepreneurs are different from ordinary factory managers is first of all their insight and sensitivity to tax insights as well as their ability to advance decision-making. Entrepreneurs’ ability to make decisions ahead of time is reflected in their courageous tactics, and often decisions are made when most people do not fully understand them. This requires bravery and determination to implement.
Second, entrepreneurs have a constant sense of innovation compared to ordinary factory managers. This innovation includes product innovation, method innovation, opportunity innovation, and concept innovation.
Third, entrepreneurs have a stronger sense of competition than general factory managers. This sense of competition includes the development of high-quality, inexpensive new products, the formulation of effective competitive strategies, and the use of various effective market competition methods.
After more than 20 years of development, China's packaging industry has formed a group of companies that have begun to take shape. A group of managers have also emerged, but packaging companies generally do not have high standards. In the face of the new economic situation brought by China's accession to the WTO, it is difficult to adapt to the challenges of market competition. Therefore, accelerating the cultivation of managerial managers' quality and creating a group of entrepreneurs play a decisive role in enhancing the vitality of enterprises and improving their economic benefits.
Second, a group of high-quality technical workers In addition, packaging companies also have to focus on training a group of high-quality skilled workers. According to reports, not long ago, a large U.S. company recruited employees. Of the more than 360 jobs required to be advertised in the advertisement, 2% were postgraduates, 8% were college students, and 9% did not require academic qualifications, but they were required to be competent in this position. worker.
As the world's manufacturing industry shifts to the Chinese market, the manufacturing industry does not need too many high-tech talent but a large number of laborers with first-rate skills. Similarly, the development of packaging companies in China also requires a large number of skilled workers with high quality and competent positions. Some people call skilled workers talents, which makes sense. Without first-class skilled workers, it will not produce first-rate products. Therefore, in today's shortage of skilled workers in our country, it is imperative to pay attention to training a group of skilled workers.
Third, to have independent intellectual property rights China's accession to the WTO, as a full member of the WTO, we must abide by the WTO rules. An important part of these rules is the principle of fair competition. This principle requires that members should avoid taking measures that violate market competition and oppose unfair trade practices. Intellectual property rights are at the core of the principle of fair competition. Protecting intellectual property rights and opposing unfair competition have become important principles that WTO members must abide by. Including the prevention of intellectual property products and brands being modeled, counterfeited and pirated.
As a new industry in China, the packaging industry started late, especially in the field of packaging machinery that has really taken up the market for less than 20 years. In recent years, a large number of domestic packaging machinery products have been introduced on the market, many of which are domestically based on the introduction, digestion, and absorption. Among them, there are more or less problems with copying and copying in many aspects such as design ideas and structural features. Faced with the provisions of the WTO principles concerning the protection of intellectual property rights, China must have its own intellectual property rights and possess its own core patented technology to enable domestic packaging machinery to go abroad to participate in international market competition.
Fourth, the implementation of brand-name strategy, build domestic brands China's economic development to the present day, the buyer's market situation has taken shape. More and more consumers no longer meet the demand for "practical products", but instead require branded products. With more and more multinational companies entering the Chinese market with strong brands, Chinese companies have begun to understand the connotation and power of brand-name products, and some well-known domestic brands have also begun to rise. Practice tells people that implementing a brand-name strategy not only brings huge economic benefits, but also brings courage and confidence to the company.
Recently, the Liaoning Provincial Government held a special meeting to study the issue of implementing brand strategy. Governor Bo Xilai pointed out: The implementation of the brand strategy is a need to open up the domestic and foreign markets. This year we will strive to create 5 national-level brand names and 10 national well-known trademarks.
According to statistics, as of now, Liaoning Province has won only one Hongmei brand monosodium glutamate from national-level brand products, and has won eight state-level well-known trademarks. The packaging industry does not have a brand-name product and a well-known trademark.
Bo Xilai said that governments and departments at all levels should enhance brand awareness and do basic work well. It is difficult to make a good name for a commodity, and the design of the trademark should be emphasized to make it beautiful, generous, artistic, and tasteful.
Marketing strategy experts believe that a company that owns a brand has a lot of intangible assets. To build their own brand, packaging companies cannot rely on advertising or packaging, but rely on product innovation, quality assurance and customer satisfaction. Only in this way can the product become a continuously best-selling product in the market in order to gradually establish a brand image.
The four factors mentioned above are the key to the success of market-oriented challenges for packaging companies in China. So maybe someone has to ask, what do we do? The answer is: start from me and act now!
China: How to Become a Packaging Power
We should strive to nurture: