Recently, Mr. Xie Jian, Vice President of Red Star Macalline, gave a speech entitled “The Business Power of Discovering Culture” at an event. He extended from the Chinese New Year custom and the Chinese cultural symbols he represented to cultural marketing, from Maslow's demand theory. Extending to the home culture, it is pointed out that “in providing home products and services, on the basis of respecting the functional needs of customers, we should pay more attention to discovering and promoting the humanistic value of the home environment.”

Indeed, with the development of the economy and the improvement of living standards, people's pursuit of spiritual life has gradually increased. In 2014, furniture sales should strengthen the cultural construction of furniture companies and products while continuing to impact sales. Combine furniture brands with culture so that furniture companies and products can be more vivid and three-dimensional.

In the future, brand identity, brand positioning, and product differentiation are issues that furniture companies need to consider. Looking at the domestic home market, many furniture and home brands began to turn their attention to the promotion of brand culture value, and the value of culture is also the marketing trend in the future. Cultural marketing is the highest level of brand promotion, and cultural marketing is the key to building brand competitiveness in the future.

The continuous regulation and the reshuffle of the market, domestic furniture brand enterprises should pay more attention to the cultivation of internal forces. In addition, in the face of fierce market competition, furniture brands must learn to "small poetry", draw nutrition from culture, and stride forward to meet market challenges.

Thermoforming packaging container using PET plastic as material is one of the most safe and environmental protection food packaging.

This salad  Tub is specially designed for salad vegetables. It has a high transparent and high-definition shape. With the use of heat sealing film, the salad can be displayed on the shelf of supermarket.