Analysis: Large format printing is undergoing transformation

<

The large-format digital printing industry has developed rapidly in recent years. With the optimization and upgrading of the industrial structure and the merger and reorganization of large enterprises, the industry has completed a gorgeous transformation from green to mature in less than 20 years. Although the number of companies in this industry has declined, and the number of newly opened companies is few, there are still some companies interested in digital printing technology that are active in this market area. Companies such as Agfa and Yumu are large The field of digital printing has established a leading position.

At the same time, the large-format screen printing technology, which used to be the leading technology in the field of displaying images and visual communication, is constantly losing its original market share. Due to the lack of innovation, this technology has gradually become a supporting role, but because of its obvious cost advantage, it will also have a place in the market.

The threat posed by electronic displays

The emergence of electronic displays based on flexible electronic technology is one of the biggest threats facing the large format printing industry. In fact, electronic signage has been competing with large-format prints for a long time, but its market share has not increased significantly. From a long-term perspective, flexible electronic technology seems to be more able to meet the needs of customers in the signage field, but it is ironic that after years of hard work, digital printing finally overcomes traditional printing, it seems to be another digital technology ——Replaced by electronic display screen. Of course, if this display is to compete with printed products, the first thing to be solved is the cost problem.

Compared with the digital printing market, the global economic crisis that broke out in 2008 has hit the screen printing market harder. Shipments of screen printing plants in Western countries have fallen sharply, and many companies have also abandoned investment in technology, especially old technology. However, with the rebound of the economy in 2010, the size of the printing market has returned to or even exceeded the level in 2008. Although the market share of screen printing is still declining, the speed has slowed significantly.

Digital technology is rapidly replacing traditional

According to Smithers Pineau International ’s prediction, the technology conversion in the large-format printing market will continue for several years. The market share of screen printing will drop from 30% in 2011 to 22% in 2017, and the share of screen printing in the ex-factory price of printed products will also drop from 36% in 2011 to 24% in 2017.

These are mainly caused by the advantages of digital printing-digital printing job preparation time is short, short-run printing costs are low, the response speed is fast, the quality is stable and has a fully digital workflow. In addition, with the increase of printing reliability, productivity and cost reduction, digital printing has also won the trust of more customers. All these factors combine to expand the application scope and market scale of digital technology as never before.

From a regional perspective, the replacement of screen printing technology by digital technology has occurred more frequently in Western European countries. Because these countries pay more attention to environmental issues, and accept UV inkjet technology and latex resin ink printer products earlier. Although other countries are also struggling to catch up with the trend, they are significantly behind the Western European countries in terms of digitization. The screen printing market in North America has achieved unprecedented development in the 1960s and 1970s. Until now, the utilization rate of screen printing machines in the region is still very high, and to a certain extent, the promotion of digital technology in North America and the Infiltration slows down. Due to the generally high printing volume and low market demand for personalized products, the North American printing market is still dominated by traditional printing technology. With the development of digital technology and changes in market demand, Western European countries are becoming digital technologies. Especially fertile ground for the development of new generation UV and latex resin ink printer products. The use of screen printers by printing companies here is declining, while the use of digital devices is rising.

We could make different size of Color Packaging Box and Watch Box base on your design.we aer the China Hang Tag ,Printing Label,Cardboard Boxes,Paper Bags Manufacturer and Supplier.

Watch Box

Watch Box,Packing Boxes,Color Box With Window,Paper Jewelry Box

Xing Hua Printing Factory , https://www.xinghuaprint.com