Whenever everything is silent, there must be a powerful new life gestating. It will lead the next round of recovery. If we now attribute the downturn of physical stores to the depression of the entire economic situation, it is obviously wrong. The advantages of e-commerce are also disappearing. Now the cost of opening an “online shop†has exceeded the cost of physical stores. For example, for Taobao, the cost of attracting a customer is about 80 yuan, but the price of many products Not to 80 yuan! In the future, the business is competing for consumer groups born in the 80s and 90s. This group of people has no shortage of material and products. They need a kind of “caringâ€. This kind of care requires face-to-face communication and touch. reflect. This is the essence of "consumer upgrades": the retail industry has moved from an era of transactions to an era of relationships. Businesses can move to physical stores to create an unparalleled consumer scene, but e-commerce is done through computers. Trading with smart phones makes it difficult to provide consumers with a unique experience that they must seek to break through! Author: callous water Source: Shui Muran column Made of high quality food grade stainless steel, environmental, reusable and easy to
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There must be great opportunities in the Great Depression. In this age full of variables, various reversals will happen at any time.
For example, in the era of the PC Internet, Taobao and Jingdong changed the lives of physical stores. However, in the era of mobile Internet, they were once reduced to traditional enterprises. Recently, there are more and more counterattacks in physical stores, such as ZARA, 7-Eleven, and the “1973 used car model†mentioned below, etc. This shows that the physical store began to quietly rise.
We must see this change. 
In fact, the real economy was not defeated by e-commerce but lost to itself. After 30 years of development, commercial real estate in China has become more and more serious. In 2015, the growth rate of chain top 100 sales was only 4.3%, which was the lowest point in history. Now casually walking on a street, at least half of the 10 stores have written "Selling," "Clearing," and "Special Offer". The reasons are mostly "expiration of the contract", "transfer of stores," etc. Explain that he just used the physical store as a channel. Recently, there was a boss who vowed to sell 2580 packages a month to survive. Obviously, this physical store will be eliminated sooner or later.
After six years of shuffling, physical stores have indeed reached the critical moment of life and death!
Please remember: The best business model must be born in the most outrageous era!
There is a famous philosophical saying in The Truth: "Man is the yardstick of all things. When humans exist, everything exists. When people do not exist, everything does not exist."
This shows that the only criterion for all things in the future is "humanity," and everything exists because it pleases people. The extent to which you please humans determines the value of your existence.
The same is true of commodities, and must show respect and concern for people. The essence of business is the transition from "sales and sales relations" to "service relations." This is a very amazing change, the opportunity for physical store recovery!
On the other hand, several major e-commerce platforms, whether Alibaba, Jingdong, or Amazon, have encountered bottlenecks without exception. The rise is the ceiling, and profit growth is slowing down. The market demand is almost saturated. The double 11 economy is a typical loser and earner. The price war has led China's retail industry to a non-profit era. While e-commerce is destroying the traditional economic structure, it is also swamped by itself. 
At this time, as most of the “physical stores†are unable to understand themselves clearly, the business is constantly declining, which leads to the continuous decrease in the rent of the “physical storesâ€. As a result, the "online shop" costs have continued to climb, while the "physical store" costs have been declining. The two have finally reached the same level.
Until now, both have finally reached the same starting line! Everything is zero and fair competition. 
And this is exactly the biggest opportunity for a "physical store!" If you give me a stack, I must bet that the physical store will win.
Because the core commercial advantage is changing from "price" to "service", but how can "e-commerce" rival the "store" rivals? What's more, if you think about it again, when we walk on the street, if there aren’t rows of shops, what a sense of loss?
E-commerce is a "price" counterattack of the physical store, and now the physical store needs to use the "service" to get back an inning! Japan also had a period of physical shop decline, but after a few years of adjustment, it re-established its stability and the current China is exactly like Japan.
Starbucks was once counterattacked by COSTA and a dozen theme cafes, but after the design has undergone a full-scale transformation, the more theme-themed and more experienced theme store model has once again occupied the market. Let's take a look at ZARA, which is also buying clothes, but it has rejuvenated the clothing store.
The reason why many physical stores are still paralyzed is because they have not yet woken up. Has been fighting prices, fight facade advantages. In the future, those homogenized products will become less and less competitive, and only those physical stores that can provide users with unique experiences will stand out. Under this general trend, many e-commerce companies have also been forced to go offline from the line and open physical stores to provide consumers with a place to experience and make up for their shortcomings. 
This is the essence of “demand escalationâ€: Consumers need to shift from a sense of satisfaction with products to spiritual satisfaction. In the past, people moved with people. Now it is a matter of heart. At that time, the merchant's culture, innovation, experience and feelings will all make the hero useful!