[Chinese Packaging Network News] What is a small grape? The recent fashion drink circle has caused a lot of "quake" because of its "into". Not only that, but even the “stabilized” paper packaging circles have begun to “restless” for it.... Originally, “Small Grape” is a newly launched drink series of Changyu Wines. Its product innovation is distinctive, and the consumer groups are facing the majority of young people. people!

“Small grapes” are on the market, and the consumers are directly targeted at young consumers.

Recently, Changyu Wine launched a new "small grape", this product is a stylish drink of wine + 100% juice, low alcohol content (4 °) and novel packaging fashion, consumer groups are directed at young people.

The raw materials of the small grapes are all from Yantai, Shandong, which is known as the "hometown of fruit." In the first phase of the product launch, "Small Grape" launched two kinds of taste: "wine + grape juice" and "wine + apple juice" series! "Small grape" is not a pre-mixed drink in the traditional sense, but is made up of wine and pure juice. It does not include any flavors or accessories. "Small grape" combines the taste and dual nutrition of wine and fruit with rich bubbles, not only unique taste, but also more healthy.

On the basis of two kinds of taste, "small grapes" currently has 4 kinds of packaging specifications:

The first type: 275ML ​​specifications, this is a small package (recommended retail price is 13.8 yuan), will enter the traditional distribution channels in Changyu, investment in the country.

The second: 375ML specifications, responsible for sales by Zhang Yu direct supply (commercial super, stores) system, this specification will appear on the shelves.

The third type: 500ML specifications, this product will be operated by Zhangyu e-commerce team.

The fourth: 1000ML specifications, responsible for sales by Zhang Yu direct supply (commercial super, stores) system, this specification will appear on the shelves.

Xiaomian's filling line is supplied by Germany Krones Co., Ltd., the world's largest filling line manufacturer, with a filling capacity of up to 15,000 bottles per hour. It is also the first PET bottle and glass bottle integrated in the domestic wine industry. production line.

Wine "Macjoy" unveiled, Changyu International Winery Production Center officially put into production

Along with the "small grapes", there is also a brand new production center of Changyu International Wine City. The production center was built by Zhangyu, which spent 2.5 billion yuan, which lasted for nearly five years. The building area has reached 270,000 square meters. The appearance of the building is a reclining oak barrel. It can produce 400,000 tons of wine and brandy. It is the world's largest wine. Brandy production plant with brandy. At present, the full commissioning of this production center project marks that the level of brewing of China's wine industry has reached a globally advanced level.

The production center has an underground wine cellar with an area of ​​27,000 square meters, and is one of the largest underground wine cellars in the world. The maximum single-line capacity of the filling line can achieve 25,000 bottles per hour, which is the highest production speed in the current wine industry. There is also the intelligent three-dimensional warehouse technology introduced from Switzerland, which established the first fully automated three-dimensional warehouse in the wine industry, and for the first time in China, it has achieved automatic docking of filling lines and warehouses.