A few days ago, 16 leading retailers of department stores of the nation’s leading companies were grouped into marketing and jointly initiated the “2016 National Department Store Alliance Genuine Shopping Carnival”.

Department Store "Double Eleventh" Baotuan to fight against e-commerce is nothing new. However, the past few years have been minor and have not been able to pose great threats to the e-commerce companies with great momentum. However, this time, the large group of friends has a wide scope, but it is unprecedented. From Dalian Dashang in the north, Guangzhou Guangbai in the south, Shanghai Lianhua in the east, and Xinjiang in the west, it covers more than 100 provinces in more than 100 countries. City, more than 1,000 entity stores, online and offline more than 100 brands participating, unifying the supply chain of goods, a unified platform, a unified settlement caliber, a unified promotional caliber, support the country "a generation of hair", so that the real Baotuan marketing.

In addition to being more powerful and strong, this year's entrenched business entities seem to have had a little bit of confidence.

The industry has the view that after several years of full speed advancement, e-commerce has reached the "ceiling." The turnover of e-commerce “double 11” is a record high year after year, but it is directly proportional to the volume of transactions. The loss of human and material resources caused by these days' volume returns is caused by the lack of physical experience.

A senior member of Taobao told reporters that after several years of hard work, he was tired of "double 11". "We have to wait until midnight to open the rob, and many things are still seconds. If we want to grab it, we have to Give dozens of deposits first. And getting tens of dollars more and more difficult, to forward and play games. This is not fun, is simply guilty." She said that in fact, many brand flagship stores online and offline pricing is the same , Sometimes department stores are big promotions, and they are even cheaper than online, so there is no need to make yourself so tired for a little discount.

Consumers' perception of the "double 11" weakness was the earliest perceived "beginner." At this year's Yunqi Conference in Hangzhou, Ma Yun said that starting next year, Alibaba will no longer mention the word "e-commerce." In his view, the era of pure e-commerce will soon end, online and offline must be combined together, plus modern logistics, creating a new retail format, that is, "new retail."

"New retail" undoubtedly brings opportunities for traditional department stores.

On October 24th, at the department store e-commerce alliance exchange conference held in Guangzhou Guangbai, the department store industry participants believed that the department store had good reputation, rich genuine products and numerous chain stores. In the future, we will break the line between online and offline, combine offline stores, internet, and mobile technology resources to provide consumers with an open, shared, and interactive business platform to realize the omni-channel development of the company.

Under the department store online, online cafes are also laid out under the line. Alibaba opened its first physical store in Tianjin; Jingdong first joined hands with a convenience store, and later invested in Yonghui, pushing “Jingdong to home”; Amazon, Vipshop, Jumeiyou, etc. have opened physical experience stores... A few days ago, Xiaomi Yunmi smart home of its subsidiary unveiled at Carrefour New City Store. This is also the first time that Xiaomi, a pure e-commerce company, has entered the supermarket.

This year's "double 11" gameplay seems to be almost the same as last year. Consumers continue to grab red envelopes for a few yuan. The entity department stores continue to resist cold in the barriers. Looking forward to next year, the new retail will bring more for the "double 11". Fresh and interesting gameplay.

This article is transferred from: New Express Economic Center

Desk Control Boxes

China Desk Control Boxes,Office Desk Control Boxes manufacturers, welcome Standing Desk Control Boxes,Electric Desk Control Boxes purchasers from worldwide to visit our site.Desk Control Boxes,Office Desk Control Boxes,Standing Desk Control Boxes,Electric Desk Control Boxes.

Control boxes works with the UPDR series desk. Available as 120V to 230 V universal unit for worldwide use. It has low energy consumption and easy to mount. Inside every Electric Standing Desk is a command center or "brain" that makes it possible to raise and lower your desk digitally.

Desk Control Boxes,Office Desk Control Boxes,Standing Desk Control Boxes,Electric Desk Control Boxes

Suzhou Uplift Intelligent Technology Co., Ltd , https://www.up-lifting.com