On Saturday night, the seven plus two joint BlackCrag held a seven-plus-two branding attack --- Black Rock Sharing. Although the sharing session is over, Xiao Bian has compiled a text version of the content for everyone to share. The origin of the Black Rock brand speaks of the origin of the brand. Most of the participants in the sharing conference today are industry peers. There are not many stories about the brand of Black Rock. Even if there are stories, they are used for bragging rights. Black Rock's brand growth is actually very simple. Like many domestic companies, it started as an international brand foundry. Speaking of making the first sleeping bag, you are not afraid of jokes. At that time, you made a first sleeping bag according to the customer's request and we made the first sleeping bag. I do not know what this thing is for, and I do not know what this thing is called! It was the first sleeping bag made for European customers in 1981. Baiyangdian, our hometown, was the hometown of down and down products originated earlier in the world. At that time, many international brands came to Baiyangdian to rely on the advantages of feather down to process down products. Now that more than 30 years have passed, now if you encamp to Baiyangdian, you will encounter seventy-year-old old men and can tell you how to use a sleeping bag. The lack of the Black Rock brand's lack of Black Rock is the promotion of the brand. For many years, both in the traditional media promotion and in the promotion of new media have a great lack. Or we only know that we have to work hard on production and design, we don’t know how to publicize ourselves, and there are dealers who talked to us before. You can find a group of naval forces and writers bragging about yourself in outdoor forums or similar WeChat groups like this, but we Without this, product promotion is of course important. We also very much hope that our friends will help us carry out publicity and promotion. However, we will never use our own method of water promotion. That is deception. This will deviate from our original intention, so we will still choose to work hard on product quality, design, and service. This is the creed that Black Rock has always upheld! host: I am Zizhu Xie, an old friend of Black Rock. I am very happy to have this opportunity to participate in this sharing session. It is 10 years when this trademark is not registered when we think of black rock affinity. At that time, I switched to the website of sleeping bag manufacturers in various countries on the Internet. I didn't expect one of them to actively greet me and chatted. What I did not expect was that at that time, Zhang Hui, who was in Black Rock today, was greeting. Now I often joke with him. You had this one hello call and gave me and my friends around the down consumption monopoly! Purple bamboo hide I think of myself as an outdoor and travel lover. Most of my friends are close friends. We are starting to play these games since the 1990s, and have come along with the development of the domestic outdoor equipment market. At that time, the domestic down sleeping bag was mainly based on foreign brands, and the price did not say anything. Anyway, at that time, the income level at that time looked a little biting. In addition, the dullness, duvet, and goose down are not at all clear, let alone the difference. Since chatting with Zhang Zong, I have become a down expert on my side. The big guy has the need of down equipment. They are the first time to ask me. If I can't figure it out, I'll go and ask Zhang. Although Zhang Chang is usually a few words, but as long as talking about down, talking about the sleeping bag, then be considered to open the voice, so not afraid to ask do not understand. Slowly I and my friends, the sleeping bags and down jackets of the southern part of Tiannan, gradually replaced the products of Baiyangdian Zhang. These products went to Qinghai, Tibet, Ningxia, Inner Mongolia, Xinjiang, Sichuan, Gansu, and Russia's Baikal Lake. The Greenland Ice Sheets, Alaska... The feedback evaluation was enough to allow me to steadily continue to be an “expert†for this short-selling and short selling. A friend in Guangzhou had to go to Gongfu that year. It seemed to be. He had a problem. The 195 was tall and he weighed 65 kilograms. Not only was it not suitable for down jackets and down pants, he couldn't even buy a suitable sleeping bag. Everyone knows that if the clothes and sleeping bags are too fat, the insulation performance will definitely be greatly reduced. He was preparing to go up in mid-November. If these equipments are not determined, it will be difficult to do so. He found me in the principle of “buying down and looking for Zizhu†in a group of people. Of course, I had to find Zhang. Unexpectedly, Zhang had to go over the details of the size and departure time, dumped the words, waiting for my news! After 2 weeks, I sent a picture of the finished product to show me, how about? I was shocked, special custom! This set of equipment sent to Guangzhou, the friend came back from the Gongga, the first sentence is, never passed through such a comfortable down jacket, and then directly to me dumped a bunch of tall and weighed bust waist data - his gang of friends Let everyone have a set, and strongly ask, what brand is this? At about the same time, Zhang told me that we later had our own brand - Black Rock. host: Black Rock Shallow Water: Hello everybody, I am Black Rock Shallow Water. I am very glad to have such an opportunity today to share with you some aspects of the quality control of Black Rock Sleeping Bags. Below, I will discuss and discuss with you from three aspects: feather down, fabric, and workmanship. Down is divided into duck down and goose down Duck down is one of the most used fillers for down sleeping bags. Today we talk about duck down. Since the founding of the Black Rock, Black Rock has begun to use the “Winter Great Duck Downâ€, which is also the unique advantage of the Black Rock Factory in Baiyangdian. The concept of wintering duck down is to start with the duck raising industry in Baiyangdian. Baiyangdian has a long tradition of raising ducks. At that time, the main purpose of raising ducks has always been to contribute duck eggs and hatch ducklings. Such ducks are called ducks in the industry. Below, talk about Black Rock's practice in fabric quality control. Like the domestic sleeping bag brands, each batch of fabrics is tested before being put into storage. The test results not only meet the national standards, but also meet the standards of black rock. After 10 years of practice, we have established a production together with the fabric factories. Processes and standards, such as grey fabrics, are all woven by China's largest grey fabrics company, Howard, and adopt strict American standard four-point appearance inspection standards. The calendering temperature is controlled at 175 degrees, etc. to ensure the quality and stability of the fabrics. At the same time, in 2011, we collaborated with Korea KOLON to woven KOLON 20D nylon fabrics for Black Rock. It is mainly used in black rocking clouds series ultra-light mummy-style sleeping bags. The fabric is made of highly efficient DWR waterproofing, highly hygroscopic, and internally dry. KOLON's eco-friendly anti-velvet coating is the best sleeping bag for alpine, extreme, and expeditions. At the same time, it also laid the leading position for the high-end sleeping bags in China. Interspersed here, Black Rock collaborated with the world's top ultra-light inflatable cushion company to design the black rock ultra-light inflatable cushion, weighs only 550 grams, with the use of dial cloud series sleeping bags, can maximize the warmth and comfort of sleeping bags (on Inflatable pad image). Finally, talk about the design and work of the black rock sleeping bag. Black Rock's designers have been working in sleeping bags factories for more than 30 years. They have participated in the production of Black Rock's first sleeping bag and have strong experience in designing and manufacturing. However, to be honest, the current design is mainly to imitate the leading design of foreign countries and incorporate domestic practice. Improve. However, we are not satisfied with this, we always look for opportunities to find suitable designers to join Black Rock, and promise to invest more than 10% of the annual investment in design and development. This year, my sister-in-law went to study in San Francisco, USA, and established a well-known CG engineer (computer graphics engineer) in Silicon Valley on the football field. This person is a fan of outdoor sports. He often designs his own sleeping bag, and he suffers from no suitable factory for his production. In this way, Black Rock has custom-made 3 sleeping bags and gradually developed into a design consultant for Black Rock. From this year, Black Rock will design 1-2 new sleeping bags each year. Work on sleeping bags mainly talks about the use of sewing needles. It is understood that most of the sleeping bags manufacturers mainly use the 9th needle, the advantage is that it is not easy to break the needle, the production efficiency is high, but some lightweight fabric sleeping bags are easy to pinhole velvet. Black Rock's sleeping bags are mainly made of ultra-light sleeping bags. They are made of Korean No. 7 brooch to prevent needle eye from drilling. This way, the production efficiency is reduced by more than 30%, and the technical requirements for sewing workers are greatly improved. Workers leave due to technical difficulties, so we are all highly skilled sewing technicians. Zizhu Xia: This question is answered by me. The most important thing about this choice of sleeping bag is that you understand what you need first. Then a sleeping bag is designed according to different applicable seasonal season elevations, so you have to understand what conditions you are using when choosing. The idea of ​​walking a globe in a sleeping bag is as ridiculous as taking a shot in the photographic circle. After clarifying their actual needs, the next consideration is weight. The so-called long-distance road has no light burden. It seems that it does not matter if the car is so heavy. The style on the envelope is certainly more comfortable, but the volume is also a little bigger, the mummy's insulation is even better and smaller. But comfort is not as good as an envelope. As for the price, it depends on the individual's ability to bear it. Anyway, that's what the penny says. If you want to buy good things below the market conditions, this is not to say it is not possible and the probability is low. The winning list of Black Rock Outdoors also provided a very good gift for this 7+2 sharing session - 5 automatic inflatable pillows Seven groups grab the red bag luck and get the best five prizes. Congratulations to the following users. We will send you a gift as soon as possible. Please check carefully: Jiangmen Merit Metal Electric Appliance Co.,Ltd. , https://www.meritbbq.com
host:
There will be three guests in the sharing today. They are Heidam Tiantian, Heiyan shallow water Zhang, Zizhu Xia
Tian Tian Tian Tian: In the evening, everyone, I am Heitian Mantian. I am very grateful to Qi Jiaji for providing such a platform. Can communicate with friends and colleagues to share. Thank you, the host, today I have done a simple sharing on the origin, characteristics and lack of black rock. 
Due to many years of experience in international brand foundry, we have the ability to design and produce, and more importantly, the domestic market has developed rapidly. With the market demand, in 2008 we applied for registration in Taiwan and the Mainland in response to requests from Taiwan partners. Black Rock logo, there is a brand of black rock.
One of the characteristics of the Black Rock brand is that “Lifelong after-sales†is the first proposed by Black Rock in the country, and it is an open after-sales service. It provides service for sleeping bags for international big names like Salaruo and TNF; and it is the first Korean KOLON to use in Korea. Manufacturers of fabric sleeping bags are mainly used to produce two series of ultra-light sleeping bags of Black Rock Dial Cloud Series and Cloud Series. The most complete in the country: Black Rock is the most complete sleeping bag brand of domestic sleeping bag series, including 9 series, and provides high-end customized services, suitable for a variety of environments, to meet the needs of different outdoor enthusiasts. 
Here is the story of Zizhu Xie for everyone sharing his story with Black Rock Outdoors 
Up to now, I have to complain that after Black Rock had its own brand, it quickly developed nine major series that fully covered the different needs of each elevation in each season in different temperature zones. The price is flat and worry-free service is Reassuring. This made me completely recommend my down sleeping bag to my friends. I made people say that I was a child of Black Rock. However, in the attitude of trust in my friends, I’m Black Rock. The "child care" was planned to go on like this.
Very grateful to Zizhu Xia for the wonderful sharing. The following is a detailed explanation of the quality advantages of Black Rock's sleeping bags by Mr. Zhang of Heiyan Shallow Water. 
There are a large number of artificially reared ducks on the banks of the Baiyangdian Lake, and more migratory wild ducks settle here each year. Artificial ducks are stocked in Azusa, and in the breeding season, they cannot be short-lived with those rushing wild ducks. Bai Yangdian's duck population often gets mixed with this wild pedigree, and the duck population effectively avoids the problem of degradation of the population of artificial breeding ducks. And here every winter, the lake is cold and the ice is very thick. It also allows the ducks to grow enough quality duckweed to protect themselves from the winter. Most of the domestic stuffing bags are basically filled with duvet produced in the South and Shandong. Shandong's duvet production is the largest in the country. Ducks are fed by hand. The growing season will be slaughtered for more than one month. Down is basically immature. Small cashmere flowers, the market is called ducklings. The wintering duck down is smaller and fluffy, and the fluffiness is slightly better. There is no obvious advantage in the test results because the detection of down is using the steam reduction method. The test result is the indicator of down in the steam state, and then in the down state of nature. If tested, the fluffiness of winter duck downs is much better than that of duck downs. This is what we have done to compare tests. IDFL (International Feather & Feather Testing Laboratory), the most authoritative testing organization in the world, tested ducklings and wintering duck downs respectively. The degree of loftiness was 585 and 610, respectively, while in the natural state The test has a bulkiness of 430 and 515, respectively. As we all know, the warmth of down is mainly determined by the degree of loftiness, so the warmth of wintering duck down is better than 20% of duck down. 
Interactive Q & A
host:
What are the difficulties encountered by the Black Rock brand in the early days of its establishment and how did it get through?
I have to answer this question. There are many difficulties encountered by Black Rock from its establishment to the present. The hardest thing is that in the early days of Black Rock Ventures, is it a choice of profit or quality? In recent years, the market has been very convinced of low-cost sleeping bags, and the amount of purchases is large, and although the prices are low, the profits that are obtained through large sales volumes and reduced costs will be increased in the opposite direction. However, lowering costs will inevitably reduce down quality. This is an inevitable economic law. Therefore, we have given up our intention to seize market share with low-cost products. In the end, we chose the latter to do quality, and quality is the foundation of the brand. To be a brand for 100 years, we must have 100 years of quality.
host:
Where are the comparative advantages of Black Rock sleeping bags and foreign big names, the selected feather producing areas and down handling methods?
Zhang Zong: This is the first question to answer the first question. Compared with Black Rock Sleeping Bags and foreign big names, I feel that the most remarkable is that Black Rock Sleeping Bags have a higher price/performance ratio. Under the same premise of performance, it is much lower than the price of big foreign brands. In addition to the big-name promotional costs and brand value, this spread also includes import and export water fees and related transportation costs. In addition, just as Mr. Tian shared, he also said that Black Rock's sleeping bags are the most widely used in the entire country and even the world, and they are the first to provide lifelong after-sales services and high-end customized services in China.
The second problem is that the ducks used in Black Rock are all northern winter ducks with the main origin of Baiyang Lake. They have good fluffyness and high warmth. Down Handling Most feather processing plants are generally eight major steps. Coarse raw hair, dust cleaning, drying and drying. Cool fine pack. The feather used in the black smoke era added an essential wash. It is after the fine points that the pure down is washed again and the follow-up is not, although the cost is increased, the down cleanliness can be increased by more than 50 percent. It will be reduced by more than 80% for a while. I think it is very worthwhile. Say thank you all.
host:
For a junior outdoor enthusiast, what are some places to pay attention to buying a sleeping bag?
Benefits come Black Rock Outdoor also provides a special offer for today's live broadcast, D700 ultra light mummy down sleeping bag, this is the sleeping bag tag price is 899 yuan, in the Lynx Tsing Tung and seven plus two mall are 599 yuan, today's The price of the sharing session was only 449 yuan, and there were only 10 of them. According to the sequence of order payment, the quantity is limited and the hand is slow. 
