With the rise of the Internet +, the rapid development of the B2B industry, subverting the tradition, cutting off the middlemen, shortening the supply chain and other opinions, the dealers are even more panic! For the office stationery industry, does B2B mean that it must be “intermediate”? Does Internet+ mean that it must subvert the tradition?

Let us first look at the "de-intermediation" and subversion of the main aspects of the tradition:

First, the Jingdong style "de-intermediate." Completely eliminate the intermediate process of commodity circulation, bypass dealers, directly cooperate with brand manufacturers, and rely on their own service team and logistics to directly control terminals. Through the thorough “de-intermediation”, it replaces all the functions of dealers in the original traditional circulation channels.

Two: distributed e-commerce. The distributed e-commerce is committed to transforming the flow of stocks into a mix of modes, and the distributors are packaged and wholesaled to achieve integration channels. However, the commercial nature of the dealers has not changed. Due to the transparency of the platform information, the internal competition is more intense and the living conditions are even worse.

Whether it is a thorough de-intermediation or a distributed e-commerce, it is a fatal blow to dealers in the middle of the product supply chain! However, for the office stationery industry, the traditional industrial chain has had its own mature distribution system and circulation chain after years of balance, and it is impossible or impossible to completely cut off the intermediate links. Integrating resources in all aspects of the supply chain to maximize the benefits of vendors, distributors, and terminal buyers is the right path for Internet+!

Upstream: Stationery manufacturers can use the advantages of “Internet +” to analyze the sales area and sales volume of best-selling products by using system background data, quickly adjust the marketing strategy, save unnecessary expenses, and make more funds into technology. And product innovation, to benefit downstream businesses.

Intermediaries: Dealers, brand owners and other middlemen can open stores freely through Jimai platform, get more than 40,000 downstream terminal buyers from the platform, reduce labor and channel promotion costs, and reflect in commodity concessions, ultimately in price advantage. Upgrade the status of the middleman to an upstream supplier to gain more living space.

Downstream: Stationery vertical B2B platform reaches the user's pain point, meets the needs of stationery manufacturers, reduces the cost of stationery purchase, browsing and selection, and returns to the simplest and most extreme user experience.

Source of information: Internet

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