ASICS opens a flagship store for children's footwear

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亚瑟士开首家儿童鞋类旗舰店,提供专业足型测量服务

Recently, Asics announced that it will open its first children's flagship store "ASICS KIDS GINZA" in Ginza, Tokyo, Japan on April 27.

According to ASICS, the concept of the flagship store is "to cheer for the healthy growth of children." Based on the data, the target consumer group is children aged 1 to 12 years.

In addition, the store will also be equipped with professionals who understand the child's feet and movements to provide purchase guidance for children who choose footwear.

亚瑟士开首家儿童鞋类旗舰店,提供专业足型测量服务

The foot measurement system "fdigi" developed by ASICS will be installed in the store, and consumers can make an appointment for this service.

According to reports, the store area is about 56 square meters. The interior decoration of the store is based on white and blue. In a variety of circular and square themed sports spaces, it shows the growth of children's feet. To commemorate the opening of the flagship store, ASICS will release new children's shoes series "suku2" in advance.


Reprinted from: Lazy Bear Sports

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