SANDSTONE (sandstone) originated in Nordic Norway. Since the 1990s, it has become a highly respected outdoor brand in the Nordic region and is popular with outdoor enthusiasts. After nearly 20 years of development, SANDSTONE (Sandstone) has become one of the top brands of European outdoor apparel. At present, Sandstone brand is sold in more than 20 countries in Europe. The brand recognition in Europe is very high, and the products are well-known in the world. Brands are sold on the same sales channels, and their functionality, style and quality have been recognized by European outdoor enthusiasts. SANDSTONE (Sandstone) is a global leader in the design and marketing of functional and lifestyle apparel worldwide. For more than 20 years, SANDSTONE has been leading the development of environmentally conscious and innovative outdoor functional products and manufacturing technologies. First-rate outdoor equipment manufacturers, its outstanding characteristics are top-level product quality and exquisite detail design. The SANDSTONE (sandstone) brand officially entered China in June of this year. Shanghai Sandstone Outdoor Sporting Goods Co., Ltd. has become the exclusive licensee of SANDSTONE (Sandstone) brand in China. SANDSTONE (Sandstone)'s product line in China mainly includes two series of outdoor functions and outdoor leisure. After investigation and analysis of the Chinese market, we believe that the cost of distribution channels in the Chinese market is too high, which is 50% higher than in Europe and the United States. This is why Chinese consumers pay more than 50% of the retail price of foreign brands when they buy international brands. After careful investigation and consideration, we decided that SANDSTONE (Sandstone) will continue to sell in China through direct sales of the Internet and sell it directly to the masses of Chinese consumers via Internet channels, while adhering to the same quality and design as in Europe. Those who want to buy a brand of genuine outdoor products will only need to spend half or one third of the retail price of traditional outdoor products. SANDSTONE (sandstone) brand is also actively involved in extreme challenges and social welfare activities. The SANDSTONE (Sandstone) brand sponsors budapest to bamako's European Rally Championship. This event has been held for seven consecutive years. Every year in January, from Budapest, Hungary, it takes 2-3 weeks to cross Europe and Africa. The journey takes about 9900 kilometers, passing through 8 countries and extreme climate regions such as the Sahara Desert. So far, the race finish rate is only 30%. It can be said that the runner is the winner. The university emergency medical team sponsored by SANDSTONE (Sandstone) brand is also active in natural disasters around the world. They provide surgery and medical assistance to local disaster victims and recently participated in the Haiti earthquake and the medical rescue of the Southeast Asian tsunami. The challenges faced by the SANDSTONE brand entering China are many. Hope that through our efforts to provide consumers with high-quality products, while removing unnecessary circulation costs, so that sellers get the high quality products they deserve. The SANDSTONE (Sandstone) brand will enter Taobao Mall in June 2011 and will have a comprehensive product display for everyone in the fall and winter of 2011. In January 2012, it will establish its own B2C website to create a platform for communication and communication for consumers who love SANDSTONE brand.

Affiliation: Shanghai Sandstone Sporting Goods Co., Ltd. Tel

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