Recently, Australian fresh-food industry giant Moraitis announced the use of an RFID system to track sales of its millions of metric tons of solution-cultured tomatoes, claiming that the system will generate an annual return on investment of 300%.

It is understood that this label will combine RFID 'tunnelreaders` from Sydney Magellan Technology for the tomato sorting conveyor belt and Homebush Bay in Sydney and Victoria Tatura packaging technology to provide companies with accurate data, including the time and place of packaging. Packaging date and category, quality and size.

Mr. Colovos, head of the RFID experiment project, said local supermarket retailers are increasingly introducing fresh foods to increase their competitiveness. The company's RFID logistics operation level must be ahead of its competitors and must be completed before this technology becomes mandatory for supermarket customers. Regarding RFID technology requirements mandated by the U.S. retail giant, Mr. Colovos said, “We want to be the leader in this game and have already used this technology in advance of the request of one of our Walmart customers.” Mr. Colovos concluded It said that once the technology is applied to all fresh fruit and vegetable industries and warehousing operations, there is great potential for return on investment.

IBM BCS` logistics partner John LaVacca said, "Moraitis's application of RFID technology will significantly change the commercial behavior of fresh product supply. This technology will provide companies with complete measurability in food logistics, from picking to transportation to retailing. And traceability."