Liao Zhongbin, Marketing Director of Deyi Electric [Reporter]: Hello, Mr. Liao, I am very glad that you can accept our interview. Now it has been 4 months in 2012. How is the sales situation of Germany and Italy for 4 months? Xianghe Furniture City official website recommended search reading: overall kitchen cabinet green home improvement [Reporter]: From the perspective of service, in fact, the experience marketing of the home appliance industry has already been at the forefront of all industries. How are we doing this?
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[Liao Zhongbin]: From the past four months in 2012, it should be said that there is a lot of pressure on the market in January and February. We also have some negative growth, but from March to now, the market has picked up. Especially in the past 3.15, we achieved the expected growth, it should be very gratifying, so far, the overall situation is not bad.
[Reporter]: What do you think is the downturn in January and February and the recent market recovery?
[Liao Zhongbin]: The Spring Festival is not the peak season for our kitchen and bathroom industry. This year's New Year's Day is closer to the Spring Festival, so on the one hand is the impact of the Spring Festival, on the other hand, the entire kitchen and bathroom environment also has a certain impact.
[Reporter]: So in your opinion, such sales situation is still relatively normal?
[Liao Zhongbin]: It should be normal. After the time of the Spring Festival, the market began to improve. From the whole environment, the real estate situation and sales situation began to pick up in March. Our industry is closely related to real estate. Now it seems that the market is not bad.
May 1st promotion wins with quality and does not fight price war
[Reporter]: May 1 is coming soon. Have we made any corresponding promotion plans?
[Liao Zhongbin]: Of course, as a sales season for the home appliance industry, our company is also fully prepared. On May 1st this year, we will have a theme promotion event called “German and Italian Happy Buying, Changyou Hong Kong and Macaoâ€. We expect to achieve better results.
[Reporter]: Can you give us a brief introduction, how is the strength of this offer?
[Liao Zhongbin]: The concessions are of course great, but I think that consumers expect great discounts on major holidays, but as manufacturers, we want to provide consumers with reliable products. So I think the intensity is second, and more importantly, it is more important to provide products that are favored and satisfied by consumers. Therefore, in addition to the theme promotion in May 1st, we will make great efforts in products. During the May Day period, we will fully promote our new Tianlun series of near-suction products with competitive advantages.
[Reporter]: Many companies may make a more favorable promotion to promote their products. Compared with other companies, we use quality as our competitive advantage.
[Liao Zhongbin]: In fact, it is fundamental to win the favor of consumers with products. If we simply start from discounts and prices, it is too easy for every enterprise to do it. Everyone can make the price so good, let it not be profitable, or even make a slight loss in order to occupy a share. Some companies may do it, but I think consumers are not buying your low price and buying your value. If you have value, the product is value for money, even value for money. If the quality, service, and value of the product are not enough, and the big discounts, consumers will become more rational now, and they will not necessarily pay the bill.
Focus on service to enhance core competitiveness
[Liao Zhongbin]: Experience marketing is not entirely at the forefront of the home appliance industry. I think many industries are paying more and more attention to the consumer buying experience, because the final consumer buys the product. From the kitchen and bathroom industry, kitchen appliances companies really pay great attention to the consumer experience. For example, we do some on-site cooking at some terminals, such as ovens, microwave ovens, stoves, range hoods, cooking contests, etc. We have been doing this. It should be said that consumers are also very welcome to such activities.