"In the past three years, we have been busy with one thing. We are looking for sellers for buyers and buyers for sellers. It is not important to be on the stage. Buyers and sellers are the most important." At the beginning of the interview, Zhao Yixue bluntly said.

In front of Zhao Yixue, a suit was simple and succinct, and his expression was slightly exhausted. He just returned from a business trip to Beijing.

The 4th Suzhou Furniture Fair opened its curtain show in November.

The mobilization order, the entire office is filled with a tense atmosphere. In Zhao’s office, the posters of the 4th Sujia Exhibition and the booth layout are posted on the wall.

Change the time of this year to avoid the college entrance examination, the Dragon Boat Festival and the weekend.

A detail worthy of attention in the industry, the Sujia exhibition in previous years was opened on June 3 or 5, but this year was changed to June 27 (Wednesday).

"Change time is a big event. We have been discussing this for a long time and have listened to the opinions of many exhibitors in the industry." Zhao Yixue said. The 7th, 8th, and 9th days in June are the college entrance day, and many people are related every year. In addition, the 2012 Dragon Boat Festival holiday is June 23-25, and June 30 is Saturday. In order to allow more dealers, furniture factories, furniture malls to participate in the event, they carefully selected the 27th as the opening day.

During the Dragon Boat Festival holidays and weekends, general dealers, especially couple store dealers, will go back to the store to do business, so the 4th Sujia Exhibition avoids these sensitive times and is truly people-oriented.

On June 5, three years ago, the first Suzhou Furniture Fair was officially opened. Due to the high starting point and the gathering of many people from outside the industry, Suzhou Furniture Fair has become the focus of both internal and external industry.

Holding the finger as a fist, this year’s Sujia Exhibition will only be held once.

Many people remember that the third Sujia Exhibition in 2011 was divided into two sessions, one for the civilian furniture exhibition and one for the office, hotel, machinery and accessories exhibition. The two are separated by about 20 days. It is reported that the booth area of ​​the 4th Suzhou Furniture Fair will be more than 120,000 square meters, covering civil, office, machinery, jewelry, mahogany, and raw materials.

Concentrating on power to do big things, this is Chairman Mao’s style of doing things, and it will eventually be used by the organizing committee of Sujiazhan. In order to serve more fine and deeper, they finally gave up the idea of ​​running a continuous exhibition.

"In this year, time is life. With more time to better arrange and hold the fist, you can have strength." Zhao Yixue is very confident.

 

With industry colleagues the same boat, not raising their prices this year's show rentals

“The furniture exhibition has challenges and opportunities every year. On this stage, I belong to the kind of pragmatic person. In fact, the stage is not important, the buyer and seller are the most important.” Zhao Yixue said that he hosted the largest Suzhou furniture exhibition. The desire is to make the factory, dealers and shopping malls win-win. In line with this principle and goal, he almost always has ideas behind his work and works quietly.

The third Suzhou Furniture Fair has emerged as a group of dark horses such as Auchange and Urban Tianjiao. Take Auchangger as an example. In the first half of the year, more than 30 specialty chain stores were opened in East China.

Even if the furniture exhibition is so successful, Mr. Zhao is still very modest: everyone is really good. “Suzhou Furniture Fair has become nothing to be a dark horse. It is worthwhile for exhibitors to become dark horses through this platform.”

"In the face of the downturn in the furniture market, our rents have not been raised, and we share the same boat with everyone." He smiled lightly.

“Now the Shanghai exhibition is more like a pure export show”

For a long time, Shanghai International Furniture Fair is the well-deserved leader of the Yangtze River Delta Furniture Fair. However, since 2009, the layout of the exhibition has changed - Suzhou Furniture Exhibition was born, and won the first exhibition of the domestic sales of the Yangtze River Delta furniture!

"We don't want to compare with others, just want to do our own thing safely." Zhao Yi stressed that Suzhou Furniture Fair is positioned in the second and third-tier cities and markets, specializing in domestic sales, matching furniture manufacturers and distributors, furniture stores. Pulled together. "Suzhou Furniture Fair moral support from many, I'm just a reasonable time to do the right thing, the face of the furniture market downturn requires confidence, Suzhou Furniture furniture enhance the people's confidence. As for industry peers to give praise Suzhou Furniture Fair, I think that after the baptism under the financial crisis, people have shown more tolerance and understanding," explains Zhao Yixue.

Someone commented that today's Shanghai Furniture Fair is more like a pure exhibition of export and domestic sales momentum are Suzhou Furniture Fair attracted. In this regard, Zhao Yixue did not deny, but repeatedly stressed that he still has a long way to go.

"Rolling in the Yangtze River flowing eastward, spray depleted hero. Success or failure turned empty, still in the Castle, How Many Suns. Fishing Qiao Jiang Nagisa white hair on the moon used to look spring. Pot liquor Happy Encounter, number of things past , have to pay jokes. "According to the staff Su exhibition organizing committee, this is Sam's favorite songs.

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