After the first "quality door" and "formaldehyde door" incidents in the rabbit year, in the face of the upcoming "3·15", the home industry will usher in a test of brand integrity. Today, in the choice of shopping brands, quality and quality have long been the focus of many home furnishing companies. For this reason, they have shouted "spent one lost ten", "unconditional return" and many other slogans that make people feel at ease. .

However, this does not mean that there is no deception of consumers in the home industry. The first thing we pay attention to today is the first form of the “hidden rules” of the home industry – the subcontracting plan, which uses high-quality products to make samples to attract consumers to sign, and then delivers inferior products after “transfer” to consumers. Consumers are simply unable to defend against this kind of trick, and it is difficult to get any compensation for eating dumb losses.

The sample does not match the actual product

Recently, after many negotiations and threats to report to the industrial and commercial department, Ms. Dong, who lives in Sanyuanqiao, finally received a set of bedroom furniture replaced by the manufacturer. "I didn't expect that the samples I have seen will be transferred during the production process. After that, I have to buy household items. Do you have to bring professionals?" Ms. Dong is quite helpless.

A month ago, Ms. Dong bought a set of bedroom furniture in a small store. At the time, she looked at the samples and felt "long". According to the salesperson, the pure white panel furniture, the corners and corners are all clear color particleboards, the furniture handles are all imported German hardware, including bedside cabinets and wardrobes, special price 6000 yuan, the brand is a TV on the advertising famous brand. "The color and price are my favorite. I immediately decided to buy the set of furniture samples." Ms. Dong, who is refreshing, paid the full amount of the purchase price, signed the purchase contract, and waited 20 days after the merchant’s appointment. Goods on the door.

However, what Ms. Dong did not expect was that the products that were waiting to be delivered to the door were quite different from the samples they saw. “The outside color looks the same, but the color of the 3 drawers in the closet is different from the wood grain. I don’t think it’s right, I found a friend who knows how to look at it. He can see the material of the wardrobe floor and other parts at a glance. The wood is different. The former uses the MDF processed wood powder, and the latter is the particle board made of wood scrap. The overall performance of the wood is worse than the particle board.” Ms. Dong said that The “stainless particleboard” introduced by the salesperson was completely different, and the color of the drawer bottom was not the same as the sample that I saw in the store.

What makes Ms. Dong feel very angry is that after the knowledgeable friend identified all the hardware of the wardrobe is also made in China, it is not the so-called "German import". "If it wasn't for a friend who had done this before, just by myself as an ordinary consumer, I can see that these small parts were also transferred. Now I think that the business is too shameless."

"Packing" phenomenon is not uncommon

In the home circle, encounters like Ms. Dong are not individual cases. Similar adjustment incidents have occurred in the fields of floors, cabinets, wooden doors and even paints. Using a sample that looks very good as a bait, in the actual goods sent to customers, using imported plates for domestic plates, imported hardware for domestic hardware or cutting corners, etc., has become a small brand in the home industry. Unspoken rules.

Some famous brands are also very likely to make a package. For example, people often see how loud a brand is, and in the sampling inspection of the quality supervision department, it often becomes the protagonist of the "black list." The reason is that the products that are sent to the quality inspection department are often subjected to strict procedures, while the products placed on the market are greatly reduced in quality. It is precisely because of the quality negligence in the mass products, a little careless, it may be dropped in the sampling. A paint manufacturer told reporters a true story. A brand has been heavily tested and identified as having a high quality product. The brand eventually became a paint supplier for sports construction projects. The inside story is that, when bidding, the samples sent by the brand were branded paints such as “crocodile” and “Dorex” purchased from the store, and the paint applied to the wall after winning the bid was replaced by its own product. But four or five yuan a pound. Such products are really sent to the test, not to the quality of the "black list" to blame.

In the field of wooden doors, there are also a lot of adjustments. The solid wood composite doors with a price of 1,000 yuan are not necessarily the same. The door covered by two veneers may be solid wood or a MDF; the entire door may be filled with wood, or it may be just a few pieces of wood added around it, or even pieces of wood or straw. Whether the sample that the consumer sees is the same as the material used to actually deliver the product depends on whether the company intends to deceive you.

"Transfer" is driven by profit

Why do some companies have to take the risk to implement the package adjustment? It is a curse of interest.

For example, in the current home market, the phenomenon of more adjustments on materials is made. The price difference between imported and domestic plates is over 20%, and the difference between domestic brand plates and unnamed plates is also over 20%. Use imported plate to make samples, use domestic plate to adjust package when delivery, or use domestic brand plate to make samples, use the brand plate to adjust the package when delivery, the profit is quite amazing.

More importantly, consumers' ability to recognize baggage is too poor. For example, in the form of panel furniture, the surface layer is melamine board, which is made of particle board. Different environmental protection grades must be identified by professional institutions, and the formaldehyde emission is 1.5 g/ml (E1 grade) and 0.5 g/ml ( E0 grades are in line with national standards. What consumers see is nothing more than surface phenomena such as color, luster, and flatness. Imported and domestic plates can be exactly the same in these respects. If the manufacturer does the hands and feet on the hardware parts of the furniture, it is less likely to be perceived by the consumer. The appearance looks like a glimmer of light, and there is absolutely no problem in a year or so. After a long time, everyone will not feel it, and it is very deceptive.

The best way to prevent merchants from adjusting packages is to choose branded products. Companies that want to be branded generally do not take risks with their own credibility. However, if the brand enterprise implements the package adjustment program and gains people's trust with the influence of its brand, it will be hard to prevent.

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