Porcelain Library China News Home Furnishings refers to the use of accessories and furniture that are easy to change and change positions, such as curtains, sofa covers, cushions, craft tablecloths and decorative crafts, decorative wrought iron, etc. Arrangement. There are also cloth, paintings, plants and so on. Home accessories, as a mobile decoration, can better reflect the taste of the owner, is the crowning touch to create a home atmosphere. It breaks the boundaries of the traditional decoration industry and reassembles crafts, textiles, collectibles, lamps, flowers, plants, etc. to form a new concept. According to the size and shape of the living room, the living habits of the owner, the hobbies and the economic situation, the home accessories can comprehensively plan the decoration design plan to reflect the personality of the owner.

Before 2000, the Chinese market did not form a real home furnishing industry. At that time, the home accessories were mainly distributed with the furniture industry, gift industry, flowers, bedding, tableware and other products.

After 2000, as China's economy continued to heat up, the consumption costs of home accessories in Guangzhou, Shanghai, Beijing and other places began to rise, so after 2000, some small home accessories franchise stores appeared. The multi-channel distribution business led by the terminal has become the main channel of the home furnishing industry at the present stage, and the brand franchise chain has formed a new commercial layout with the advantages of its own large-scale operation.

This trend will undoubtedly change the traditional business model of China's home furnishing industry, and foster a successful franchise store model for investors, which will benefit Chinese and small investors in mainland China.

Although the transformation in the circulation field makes the distribution of home accessories dominated by the terminal, the distribution channels such as the traditional home accessories wholesale market, small and medium-sized stores and individual home accessories stores, and the home accessories chain franchise stores, traditional small home accessories stores, traditional brand monopoly The situation in which emerging terminals such as stores, flagship stores, main stores, and online orders coexist in the same market will continue for some time.

This time is to choose the format of personalized gifts and home accessories according to the characteristics of the city:

The trend of home furnishing in large cities is that some large foreign multinational companies are optimistic about the huge market of Chinese home accessories. In the past two years, especially this year, some large-scale stores have launched a special home accessories area. Home accessories franchise and shopping mall counters are the two main sales channels.

Due to the income level and other restrictions, the consumption of home accessories in small and medium-sized cities still retains the previous sales method, that is, the sale of home accessories in the form of flower shops and gift shops. The products are generally more common household accessories, the grade of the products. Low. But recently, it has gradually shifted to the sales model of big cities.

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