Creative packaging shines packaging market durability is still the key

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[ppzhan abstract] As a thing that is closely related to people's lives, packaging is everywhere. At the same time, with the improvement of people's living standards, creativity has become the pursuit of packaging enterprises nowadays, and even some enterprises directly operate personalized printing and packaging. But when it comes to creativity, the durability of packaging is still one of the priorities.

With the continuous development of the packaging industry, the products on the market now have packaging, not only the books to be packaged, the jewelry to be packaged, the cosmetics to be packaged, and even the food needs to be packaged. The continuous development of the industry means that the competition is constantly intensifying, so how to make your own company stand out from the crowd? Creativity is a good way.

Now in the market you can see a lot of different packaging, cute triangle shoe box, shampoo-like beverage packaging. This is all about the packaging of the product. In fact, with the continuous development of online shopping, many stores have begun to pay attention to their baby's packaging, hoping to let customers shine when they receive the package. For example, a small and fun box with laces will make parents more exclaimed.

When online shopping packaging waste continues to become a headache for online shoppers, creative packaging design is an art. At this time, the packaging of the second value can be achieved. It is often a good consumer's mind, and it can also act as a "silent consumer".

In an interview with Entrepreneur.com, Marianne Rosner Klimchuk, female professor and vice president of the Packaging Design Department at the New York Institute of Fashion Technology, said consumers like packaging with functionality because it adds value. .

“When you are considering design and utility issues, it is important to consider from a competitive perspective,” she said. Klimček shared the case of Boxerchips, a potato chip company based in Dublin, Ireland, which launched a creative package that opens into a bowl. If you want to choose between two similar potato chips, why not pick one that can be changed?

Now online shopping has become a very important work and lifestyle, so this section has undoubtedly become a powerful booster for the development of the packaging industry. At this time, the durability of packaging has become the focus of everyone's consideration. Whether you send a product to a customer or send a pallet to a retailer, the packaging design will not benefit anyone without considering durability.

This means that the products in the package not only have to withstand shaking. Experts at the United Parcel Service (UPS) Packaging Design and Testing Laboratory know a little about what a package will go through during shipment. If the box cannot withstand a series of tests including crushing, shocking and impact, the cargo may be at risk.

“The design is primarily designed to provide customers with an out-of-the-box experience.” The TheDieline website reported that the 2010 Dieline Packaging Design Awards ranked third in the KindleDX. “Additional design criteria also include simplifying packaging as much as possible to reduce costs, focusing on the use of environmentally friendly materials, and meeting Amazon's requirements for efficiency and durability.”

In summary, no matter how the world changes, the basic protection function of packaging is a strong guarantee for the continued development of the packaging industry, but as the market demand continues to diversify, creative packaging has become the blue ocean of development. If a package can be simplified, durable and elegant, it will definitely create a bright future for itself.

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