Last year, a one-month trial of furniture trade-in was launched and will continue to be implemented this year. The number of furniture sales enterprises increased from five last year to 15 and the number of renewable resources recycling and dismantling enterprises increased from two to eight. The duration of the expansion was extended from one month last year to six months. This year's furniture trade-in is not only a 10% subsidy for consumers, but also a modest subsidy for the recycling of recycling resources, the old furniture that will be recycled will not be sold. On May 21, the furniture sales enterprise opened the bid. On May 22, the recycling and dismantling enterprises opened the bid. The city commercial committee will announce the list of the old-fashioned and trade-off enterprises in this week.

Trade-in for the first time

In November 2012, the furniture trade-in companies participated in the company's home, Jimei Home, Chengwaicheng, Hongxing Meikailong, and Lanjingli. Five pilot companies sold 25,000 pieces of furniture in 30 days, and sales reached 150 million yuan, old-for-new sales accounted for 26.3% of the total sales of similar furniture, driving the city's furniture sales increased by 11.9%.

According to the person in charge of the operation and management department of the Real Home Group, in the one-month pilot last year, the company’s sales of furniture for the old-fashioned family reached 103 million yuan, accounting for nearly 38% of the total furniture sales. , recycling more than 16,000 pieces of old furniture, sales performance increased by 9%. “The consumers actively participated in the period. In November, the proportion of old-for-new sales to total sales was much higher than the old-for-new trades held in our company. In the downturn of the furniture market last year, it was quite good to achieve this level. Said the person in charge.

Summarize experience, improve program operability

Despite the good overall pilot situation, in the first attempt last year, there were some problems, focusing on the recycling of old furniture and post-processing and internal system management issues. According to Liu Chen, Secretary General of the Beijing Branch of the Beijing Market Association, first of all, because the recycled old furniture can be reused with less resources and there are safety concerns, there are only two enterprises responsible for recycling and dismantling, and the old furniture recovered by the enterprise cannot be timely. In order to solve these problems, the government gave partial subsidies to the recycling and dismantling enterprises. Secondly, due to lack of experience and prior training, there were many problems in the internal operations such as information entry, invoice issuing and barcode scanning. To this end, the government invested human and material resources to professionally train personnel and standardize the operation process; again, due to insufficient publicity in the early stage, the popularity of furniture trade-in was limited, and the government also made targeted adjustments in the later period, increasing the intensity of publicity.

"Furniture trade-in is not only a project to benefit the people, but also to some extent, the sales of the furniture market has increased. But this thing has to go from scratch, from immature to mature, from norm to norm, from I am not aware of the process of being gradually recognized, never understood, and gradually understood.” Liu Chen believes that the furniture replacement program introduced this year is based on the lessons learned from last year, and the problems and difficulties during the last pilot period. Supplementary, increased the normative and operability of the policy. “The fifteen old-fashioned enterprises and eight renewable resource-split processing enterprises are selected according to strict identification standards and selected through layer-by-layer screening, and meet certain standards in sales and marketing systems,” Liu Chen Said: "For this year's new furniture trade-in policy, I agree with both hands, it increases the choice of consumers, can promote the development of the furniture market, and maximize the benefits."

Keep up the good work

As the first batch of pilot enterprises, Jimei Home's four stores in Beijing and all the furniture brands in the market circulation participated in the old-for-new trade-in activities last year. In November 2012, a total of 1476 old-for-new contracts were sold, and the number of used furniture was nearly 400. The sales amounted to 15 million yuan, accounting for 16% of the total sales in the same period. Vice President Shen Yaojun said that this year Jimei Home will continue to participate in the trade-in activities. "Old-for-new can make consumers in the wait-and-see state come to consume, and seize market share while facilitating customers." Shen Yaojun said.

Not only did the five companies participating in the first batch of pilots last year continue to participate in this year's furniture competition, but many new companies are also eager to sign up, hoping to get a share. Among the companies participating in the bidding, Top 100 International Homes was among them. President Chen Xiaotai introduced that Top 100 International Homes also participated in the bidding last year. However, because some indicators did not meet the requirements, they failed to join the furniture to replace the first pilot enterprise team. Continue to bid and hope to be approved. "In the context of the sluggish furniture market and low sales, the implementation of the old-for-new program will not only bring benefits to customers, but also bring increased sales to the company. It is a win-win move and we are very interested." Chen Xiaotai said.

Morning News reporter Li Xiaojuan

Intern He Ximei

(Original title: The list of furniture trade-offs for successful bidders was announced this week)

Console Table can be beautiful additions to just about any room or space in the home, from hallways to living rooms to bedrooms. These furniture accessories provide a place to display decorative items or store items that need to be easily accessed. The right console table can pull the look of a room together, adding function and style without overwhelming the space.This Console Table is a great addition to any home. It's sure to complement any home décor. Featuring generous top surface and bottom shelf that provides plenty of space to display collectibles or every day necessities with ease of access. Whether you use it in the living room or any other room it'll be sure to make a statement.

Console Table

Console Table,White Console Table,Small Console Table,Black Console Table

FuJian YuanFu Import&Export Trading Co., Ltd. , https://www.fjyffurniture.com