New and old furniture, non-transportation fees, and the application for subsidies do not need to run the second 趟 实 实 实 实 实 实 实 实 实 实 实 实 -

From July 1, 2013, a new round of “Furniture Trade-in” was officially launched in Beijing.

New and old furniture can be exempted from handling fees in different places. The application for subsidies does not need to run the second squat. All participating in the old-for-new brand must achieve the actual price, etc. The new round of trade-in is obviously more "humanized." According to the "Guangxia Times", on the basis of complying with the "new rules" of the Beijing Municipal Commission of Commerce, some stores and furniture enterprises will give a "more convenient" service, which is to make consumers "new" The road "walks more smoothly and more comfortably.

【background】

In 2013, the number of furniture trade-in companies increased to 11

On June 26th, the Beijing Municipal Commission of Commerce issued the “2013 Implementation Measures for the Replacement of Furniture in Beijing” (hereinafter referred to as the “Implementation Measures”). The release of the “Implementation Measures” means that from July 1 to December 31, 2013, consumers can purchase new furniture in designated stores and furniture stores, and “pay in” the old furniture according to regulations. The old-for-new activity will receive a subsidy of 10% of the total furniture (up to 1,000 yuan). In addition to the number of companies participating in the renewal of the new one from 11 to 11, the "Implementation Measures" also clearly stipulates that if the old and new furniture are not in the same place, consumers should pay the "transportation fee" to the enterprise, and the charging standard is drawn up by the industry association. . The furniture was trade-in and the last time for the delivery of the old furniture was February 20, 2014. The final application for the subsidy was February 28, 2014.

Companies involved in the 2013 furniture trade-in include: Home of the Real Estate, Red Star Macalline, Jimei Home, Chengwai Chengjia Plaza, Lanjingli Home, Jiahejiamei Home Market and Beijing Xinhai Yuntong Commercial Building, 7 Home Stores ; Ou Luohui International Home (formerly Baiqiang International Home), Qumei Furniture, Tiantan Furniture and Power Furniture Group (including strong furniture squares and strong furniture brands in the form of stores) 4 furniture brands. The original winning bidder Xianghe Home Home Building Materials Mall has withdrawn from this furniture trade-in activity.

【review】

It is not convenient to change the furniture in the previous round.

Although it is a pleasure to get a 10% renewal subsidy, the limitations of the first round of furniture trade-in are indeed inconvenient for some consumers. In the first round of the old-for-new implementation process in 2012, “Guangxia Times” tracked the furniture “new journey” of two families. They lived in the home of Mr. Wang, who lived in Shun Ba, Fengtai District, and lived in Haidian. Miss Sun's home in the district.

The tracking results of the two families tell us that there are two “deaf children” that make it a bit of a hassle to trade in the old ones, and these two nephews are the key to the improvement that consumers expect in the second round of trade-in.

First, old and new furniture are off-site, and old furniture is charged. If the recycling location of the old furniture is inconsistent with the delivery location of the new furniture, the consumer will need to send the old furniture to the designated warehouse at his own expense, or the shipping cost will allow the merchant to pull the old furniture. Taking Miss Sun, who lives in Haidian District as an example, the new subsidy can get about 500 yuan, and the search for the moving company to send the old furniture to the designated warehouse will cost 300 yuan -500 yuan, may lose the wife and fold Bing, this is the reason why Miss Sun finally gave up participating in the first round of trade-in; secondly, receiving the new subsidy requires the relevant documents and documents to be completed at the place of purchase. The 10% subsidy can not be directly entered into the consumer's account after the review, but the consumer needs to bring relevant information and return to the place of purchase. During the visit, Mr. Wang once said to the Guangsha Times that it is inconvenient for the self-employed and his companions who are old and inconvenient to go to the store to receive a subsidy of several hundred yuan.

If the new round of furniture is trade-in, it will be better to have more humanized “renewing rules”. This is the expectation of many consumers to trade in furniture.

【Find】

Some brand renewal service upgrades

New and old furniture can be exempted from handling fees in different places

Regarding the problem of new and old furniture in different places, we count the accounts. Participating in the trade-in of old furniture, the recycling location of old furniture and the delivery location of new furniture, there are two choices: First, the search for moving companies to send the old furniture to the designated warehouse, need to pay about 500 yuan; Second, the choice of furniture brands Paying for the old furniture service for a fee, you need to pay a certain amount of freight (200 yuan in the fourth ring, 300 yuan in the fourth ring to the sixth ring, and send it to the outside of the six ring and outside to negotiate). If you buy furniture of about 5,000 yuan, then you will get rid of the handling fee, the actual subsidy fee is up to 300 yuan, at least 0 yuan.

Therefore, consumers pay special attention to whether the old and new furniture can be exempted from the transportation fee. "Guangsha Times" found that among the new furniture companies that chose a new round of furniture, some of them launched related services. For example, Qumei Furniture provides free pick-up service within the Sixth Ring Road in Beijing. Although it will bring a lot of pressure and workload to the brand's delivery department, it can really make consumers get some benefits. Zhao Haitao, the head of the old-for-new department of Tiantan Furniture, also said that it is the first time to participate in the trade-in of furniture in the form of an independent furniture brand. The process of pulling old furniture is a technical job. How to charge and freely need to be adjusted through practice, Tiantan furniture The matter is currently being discussed internally and will be answered in the near future.

There is no need to run the second stipend for the subsidy

"There is still a second mile, and the way to get it is a bit troublesome." Mr. Cheng said bluntly. Many consumers do not understand why 10% of the subsidy cannot be directly entered into the consumer's account after the review, but we need to bring relevant information and return to the place of purchase.

Let the consumer take the relevant documents and documents to the place of purchase to receive the subsidy, one is to avoid mistakes in the payment; the second is to allow each subsidy to be in the hands of consumers; the third is to avoid someone "cheat" . The relevant person in charge of the Real House and Lan Jingli gave the above explanation.

However, "Guangsha Times" found that there are also brands that help consumers "schedule" the application process. The “one-stop” service for subsidy applications provided by Qumei Furniture is as follows: When the consumer completes the purchase, the relevant identity certificate and proof of purchase can be submitted at the same time, and all the application for subsidy procedures can be provided by Qumei Furniture. After the completion of the purchase and the submission of the old goods, Qumei will directly apply for the subsidy to the applicant's account, and the consumer does not need to run the second.

【View】

If the price chaos is not changed

Old-for-new is equal to "deception"

In the past trade-in process, many consumers are very anxious. The promotion activities of various home towns are varied. The furniture brands accompany the city to make preferential treatments, plus the need to calculate a trade-in account, which makes consumers feel at a loss: Do you have to run around again. Deciding where to buy the cheapest? What's more, when consumers are attracted by trade-in, they don't know, they may "do not take advantage of what is cheap."

In fact, the root cause of consumer confusion is that many brands in the store do not strictly enforce the “clear price”. For example, a situation encountered by Mr. Ma, a brand of a sofa, in the strict home price of the strict price of the supervision of the home city, the price of 8,000 yuan, and in another store, the price of 8900 yuan, do not hit the 10% off depends on consumption The "flexibility discount" behavior has caused doubts for Mr. Ma: In the end, where is the actual price? This is not only related to the purchase price, but also related to the old-for-new subsidy price. Is it necessary to spend more time comparing it?

In addition, some brands not only have stores in each home city, but also their own independent stores. How do such brands deal with the above concerns of consumers? In this regard, the brand that strictly enforces the price of the code has something to say. "All products of the company ensure the price is clear, do not accept the bargaining price, and strictly enforce the implementation rules of the trade committee for the old-for-new." Song Xiaoting, director of marketing for Euroco International Home (formerly Baiqiang International Home) said, "The recent top 100 furniture and Eurofo International home brands have been prepared for trade-in. Whether in the store or in the Euroway store, the price of any piece of furniture in the top 100 system is uniform. For consumers, the old-for-new subsidy on this basis. Naturally, it is also unified. If you encounter discount sales activities, the top 100 sales staff will truthfully inform consumers of the specific changes in prices.” At the same time, Song Xiaoting introduced that the top 100 factories have made room to accommodate old furniture in order to replace them. The connection between process, furniture dismantling and harmless treatment is smoother.

For the price of the old-for-new replacement, the person who took the lead in implementing the price and the uninterrupted execution of the old-fashioned home is frankly saying that the home city that does not strictly enforce the price is actually letting the brand “disorderly price”. Discounts attract consumers and promote popularity, but the actual transaction price is not cheap at all. From one to two, it fundamentally renders an atmosphere in which the price of home products is not reliable, causing trouble for consumers and making the industry look even more confusion.

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