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Let's take a look at how Marvel chose the director?
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In just 10 years, the Marvel universe has become one of the most influential film series in film history. The only ones that can compete with them are the super IPs that have been going on for decades, such as Star Wars and 007.
Once a superhero movie of the edge type, it became the biggest franchise of the day, but the director who carefully observed the series will find that there is basically no super big coffee.
Many people have always had a misconception that Hollywood is a "producer center system", and it seems that the producer can decide everything about the film. This sentence is actually not comprehensive. Because without a good story, an innovative director, and a professional technical team, a good movie can't be done by the producer's dictatorship.
So for any project, finding the right director is equally important to every Hollywood film company owner.
Let's take a look at the works of Marvel in recent years and the directors they chose.
"Black Panther" Ryan Coogler Ryan Coogler
Masterpiece: "Werutwell Station" (2013), "Quidi" (2015)
"Raytheon 3: The Dusk of the Gods" Taika Widiti Taika Waititi
Masterpiece: "Hunting the Barbarian" (2016), "Vampire Life" (2014)
"Spiderman: Heroes Return" Joe Watts Jon Watts
Masterpiece: "Fighting Police Car" (2015), "Clown" (2014)
"Galaxy Guard 2" James Gunn James Gunn
Masterpiece: "Superheroes" (2010), "Stupid Secrets and Juliet" (1996)
Dr. Singer Scott Derrickson
Masterpiece: "Exorcism Detective" (2015), "Exorcism" (2005)
"Captain America 3: Civil War" Russell Brothers (Anthony Russell, Joe Russell)
Masterpiece: "The Wastewood Alliance" series, "Welcome to Collingwood" (2002)
"Ant Man" Peyton Reed Peyton Reed
Masterpiece: "Good Mr." (2008), "Women's Help" (2008)
Joss Whedon, The Avengers 1&2
Masterpiece: "Firefly" (2002), "Vampire Hunter Buffy" episode
It is not difficult to find through this list that Marvel is only the right choice, not expensive. They are not superstitious about commercial directors and big screenwriters, and they prefer American TV dramas and independent film directors. And more willing to lead the familiar scriptwriter to complete the project.
So how does Marvel find the right director, then start with Kevin Fitch.
Kevin Fitch is the president and producer of Marvel Film. The Marvel Universe is now operating. The well-known father "Stanley" is more like the leader and mascot of Marvel Comics. Trying to make a movie, but none of them succeeded. So Kevin Fitch’s credit for developing IP is definitely the biggest.
Choosing a director who is not famous is one of Kevin Fitch’s claims. In order to find the right person, Marvel created a “director pool†to track all the new directors on the market.
"We want to see a lot of directors, watch a lot of movies, keep talking, discuss projects. In fact, most directors have not filmed big special effects movies, but what we need is the ability to tell stories." Kevin Fitch said.
Marvel will also start to win the heroine, that is, "Amazing Captain", and the film's directors Anna Bolton and Ryan Frye have only filmed the "half Nelson" at a small cost. And a good performance of the US drama. Kevin Fitch had just finished reading all of their work before deciding to cooperate.
Interesting and creative, it is the first element of Marvel's choice of director. In addition, Marvel also values ​​the director's cooperation ability and team work attitude. After all, for a large-volume movie like Marvel, the release time must be carefully planned. If the director’s personal temperament leads to the film’s overdue, it is undoubtedly a disaster.
Marvel suffered a loss, and Ants wanted to find the blood and ice cream trilogy director Edgar White. As a result, the two sides did not happily dissipate because of the different production concepts.
Edgar White posted a cute photo of Buster Keaton on his own push, and it seemed to have issued a silent complaint. The most unhappy thing to know about Buster Keaton is to give up the status of an independent director and cooperate with MGM.
"Iron Man" is the opening of the Marvel universe, and the director of the film, Jon Feiru, is not very famous. And Marvel found him to be a director, in fact, after careful research and research.
First of all, Jon Feiru began his career from the mixed independent film circle. The "Christmas Elf", which was co-operated with the new line, proved that he has the experience of working with Studio. And later, "Brave Player 2" proved his ability to shoot sci-fi / special effects movies.
Despite the defeat of the movie box office, the $65 million box office, North America only recovered $29 million, but Jon Feiru accumulated a valuable experience.
At that time, Jon Feiru and Robert Downey Jr. were in the bottom of each other's careers, and Iron Man undoubtedly brought them to the peak of their careers.
There is also "Raytheon", director Kenneth Brana has been engaged in Shakespeare, and Marvel wants him to do what he has been doing for 20 years: the character relationship in Shakespeare's classic story into the modern context. That is how to introduce a high-concept hero to the general audience.
In the script, Kenneth Brana used the relationship between Raytheon and Loki to the extreme, and this stalk made Marvel completely profitable.
The reason why Kenneth Brana didn't have the "Raytheon" series after the filming was mainly because he was too busy, "I'm a Touch", "Cinderella", "Oriental Express Murder", a new film, a Marvel, can't wait. .
The director of the Avengers, Jos Verden, is even more interesting. This person had no decent film work before, but it was a very successful American drama.
His many episodes, including Buffy the Vampire Hunter and Firefly, are independently edited by him and have a fixed fan base.
Marvel's value is that Jos Verden can turn the "Kuan Gong Qin Qiong" into a realistic writing ability, and Jos Weiden as a super otaku with both big screen narrative and small screen logic.
He has been writing stories in the form of comics, and has a great influence in the comics circle. If someone can change the direction of the three forces, then Joss Wayne may be more useful than Spielberg.
Everyone knows that "Raytheon 3" is a funny than a nonsense comedy. The film's director, Taiga Viditi, was not a comedy before. He used to be a sacred tanner, shooting two independent films at a very small cost, "Eagle Shark" and "Hunting Savage" People, the scores are not bad.
Taiga Vediti said: Most people in Hollywood, when they saw a movie fire, wanted to replicate the success of the film (we are similar in China). But if you want to make a movie, then the chosen director's recent movie is a similar subject. Because repetition makes it easy to make things boring.
And the director of the "Galaxy Guard" James Gourne, the director was mixed with Troma in the early years, I don't know that the students of this company can look for their information, in short, a special special B-class, especially tasteful film company .
Troma Chinese translation of Rome, simple shooting equipment, simple props, poor performance, hysterical blood, is the characteristics of this company.
Can you associate these with the Galaxy Guard?
In fact, the winner of this project is the script of James Gunn.
When Marvel Fitch, the Marvel CEO, first saw James Gon's adaptation of the script for the Galaxy Guard, he knew he didn't pick the wrong person. The colored Walkman on the cover is the cassette of the box of "Golden Songs".
What really made Marvel notice Guen was the "Superhero" filmed by Guen, a typical B-rated film. Marvel saw Gu's talent and included him in the range of directors that could be considered. But Guen didn't want to pick up the job at the time.
Gwen had his own project called "Pet" on hand, so he didn't want to get involved in Hollywood's big productions.
But since he met with Marvel and saw the success of the Avengers, he began to reconsider it. In the many talks of the producers, he was deeply attracted by the superhero rocket raccoon owned by Marvel. So in 2012, the B-level film director decided to land on the big ship of Marvel.
There is also the director of "Raytheon 2" Alan Taylor, although in the film circle, it is a great god in the American drama circle. "Game of Thrones", "Atlantic Empire" and "Mad Men" are his masterpieces.
It is said that Marvel was inspired by the Harry Potter series. Producer David Heyman found the famous British director David Yates, and David Yates also directed the Harry Potter series. The longest director.
What are the advantages of American TV directors? They value teamwork, be good at controlling costs, respect the production cycle, have a big picture, and have good commanding director skills, and the most important point is that there is no big temper.
This is actually a terrible thing in Hollywood. You can find such a director with your heart. But under our production system, if the producer wants to develop a good project, how can he find such a director who is not good at sticking, I am afraid it is not so easy.
The mainland movie box office is higher year by year, the online drama market is getting better and better, and the Internet is also one after another. However, the reliable directors are still not enough. Although newcomers are emerging one after another, the real creative ability has yet to be explored.
The contradiction of Chinese film at the moment is the contradiction between the people's growing demand for viewing and the backward production capacity of film and television works.
Of course, through the revelation of Marvel, you can also see that blindly following the trend, it is almost impossible to create excellent works. Therefore, the way the producers look for the director is also changing.